Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey” By Peter De Raedt Chairman Estoril, Portugal May 1, 2001.

Gaming Standards Association

At The European Gaming Forum

Session - “The Gaming Odyssey”

By Peter De RaedtChairman

Estoril, PortugalMay 1, 2001

Estoril, 2001 www.gamingstandards.com

Agenda

• Introduction– Members and Management Team– New Name, Vision and Mission Statements– Strategic Plan

• 2000 in Perspective• Fast Track Forward – 2001 and beyond

– Technology Donations– BOB Initiative

• EGO and GSA working together


Platinum Members


Gold and Silver Members

Anchor Gaming GPT Park Place Entertainment

Atronic GSI Shuffle Master

Austrian Gaming Industries

JCM Sierra Design Group

Bally Gaming KONAMI Sigma Game

Boyd Gaming Kobetron Slot Tickets

CashCode LGS SPIELO

Cirsa Interactive MEI (MARS) UNIDESA

Coin Mechanisms Money Controls


Board Of Directors

Chair Peter De Raedt Aristocrat TechnologiesVice Chair Gregg Solomon Mandalay Resort GroupSecretary Bruce Rowe Harrah’s EntertainmentTreasurer Marc Comella Bally Gaming & Systems

Pamela Hugill CashCodeFred Lychock Shuffle Master GamingScott Kreeger Station CasinosDean McClain Konami GamingTom Oliveri Global Payment TechnologyAli Saffari IGTRich Schneider Acres Gaming


The Team

SecretariatExecutive Director PJ Stegen GSATechnical Director Jeff Mielke GSAProject Manager Marci Perez GSA

Committee chairsA link Luke Duyndam Aristocrat TechnologiesB link Marlon Silver CashCodeC link Jim Morrow Bally GamingMarketing Carolin Pepin Aristocrat

TechnologiesMembership Pamela Hugill CashCodeEvents & Education Teresa Siebert GPTCommunications Jenny Holaday Mandalay Resort GroupSpeaker’s Bureau Tom Mitchell Slot Tickets


A New Name - A New Vision

• Association brought together leaders from all segments of the gaming industry– Operators, Regulators, Manufacturers and Suppliers are all

working together– March 2000: Operators joined the board

• 27% of board seats reserved for operators• Currently 3 seats filled by Harrah’s, Mandalay Resort Group and

Station Casinos

• GAMMA name change to GSA (Gaming Standards Association)

• New web site: www.gamingstandards.com• Established Executive Committee• Professional Strategic Planning session


Strategic PlanVision and Mission

Statement

Vision: To be the leading forum that creates value by facilitating innovation and efficiencies for the gaming community

Mission: GSA is an international trade association representing gaming manufacturers, suppliers, and operators. We facilitate the identification, definition, development, promotion, and implementation of open standards to enable innovation, education, and communication for the benefit of the entire industry.


Strategic PlanStrategic Plan Goal 1

• Facilitate the identification, definition and development of standards– Identify technical challenges to industry manufacturers,

operators and regulators– Develop long-term high-level architecture to meet

challenges– Create product specifications and standards



• Develop, maintain and manage strategic alliances to achieve GSA’s vision– Evaluate and develop strategic alliances– Solicit support and engagement of regulators in GSA– Recruit operator members



• Communicate organizational goals, accomplishments and value to create interest, build integrity, have influence and drive membership– Participate in trade events and seminars that have the

highest return and broadest impact– Increase membership and retain existing members– Develop and implement a marketing plan– Establish a speakers bureau and standardize presentations



• Operate GSA efficiently and effectively– Increase funding sources to underwrite standards efforts– Maintain GSA’s focus on the strategic plan– Assure that in-house and volunteer resources are adequate

to support the strategic plan– Distribute executive leadership responsibilities to even the

workload and assure succession planning– Improve intra-committee and intra-organizational

communication


Membership 2001

• Current Membership: 38• Expected Member Growth: 20%• New Members 2001:

– Boyd Gaming• Sustained membership commitment from core

gaming manufacturers• GSA members represent the significant

majority of gaming revenues in the industry • Right players now at the table


2000 in PerspectiveEvents

• April 2000 - Cashless IPR forum• May 2000 - Southern Gaming Conference panel/tradeshow• July 2000 - Australasian Gaming Expo• Oct 2000 - WGCE

– A link interoperability demonstration– B link interoperability demonstration – C link proof of concept demonstration– Universal base prototype demonstrated

• Development of GSA speaker’s bureau program– Had GAMMA speakers at 7 events

• Issued 10 press releases, 5 articles and featured on the covers of IGWB, Casino Journal, Gaming Products and Services


2000 in PerspectiveIndustry Awards

GSA’s GamPro A Interface Standard

Nominated as one of the top 20 innovative

Gaming Products / Services of 2001

by Casino Journal


TechnologyOverall Link Map

Ethernet

Floorcommunications

hardware

FloorControl

CMSSlot

AccountingTicketing

SMIB = GMU

GameMPU

A LinkB Link

C Link


TechnologyDeploying C-Link/HITIS

•Casino Systems Use HITIS to Interact with the PMS

PMS

POS

Terminal

Restaurant

Player

TrackingCage

EGMSlot

Accounting

HITIS

GSA

•Hotel Systems Use GSA to Interact with the Casino


TechnologyC Link (API) Focus

Ethernet

FloorControl

SlotAccounting

Back OfficeAccounting

PlayerTracking

Security/Surveillance

CashlessEFT

Coupons/Promotions

TableGames

Ticket Bonusing Count RoomManagement

PitManagement

Cage/ChangeBooths

Bingo

SportsBook

VaultManagement

KenoProgressive

Servers

To Slot FloorCurrent CLink Focus

Firewall tooutsideservices


TechnologyAPI Survey Results

0

1

2

3

4

5

6 Cashless EFT

Bonusing

Slot Accounting

Ticket Issue/Redemption

Hotel/Front Desk

POS

Security

Coupons/Promotions

Table Games

Inter/Intranet

Player Tracking

Pit Management

Cage/Change Booths

Surveillance

Count-Room Management

Progressive Servers

Sports Book

Keno

Vault Mangement

Bingo


2000 in PerspectiveTechnology Status

• A link– GamPro A v1.0 adopted– GamPro A v2.0 to be adopted by July 2001– GamPro A v1.0 in Mandalay’s MotorCity Detroit Casino– GamPro A link toolkit updated and in use

• B link– RS232 specification to be adopted by July 2001– Successful interoperability demonstrated at WGCE– RS232 Toolkit developed– USB standard under development



• C link– Under development using

• XML for message format• HTTP for common transport protocol• IP for physical connectivity

– Beta test site secured– Identified back room host / services – API’s



• Ticket Specification– Under development – draft document ready

• Common Base Aperture– Specification developed– Submitted for trademark

• SVC interface standard adopted• Content Configuration Specification

– Under development

• Light Tower Specification– Incorporated into NJ Gaming Commission light tower spec

• GLI agreed to start program to independently test protocol compliance with GSA standards



• Regulatory & Operator Activities– Regulators survey conducted– Regulator advisory relationships established with NAGRA

and 5 other state regulatory agencies – Operators survey conducted– Operators statements of direction developed– Operators advisory council formed

• Hired of professional director of technical standards

• Hired of XML consultant• Hiring of USB consultant

Fast Track Forward

2001 & Beyond

BOB - the ‘Best Of Breed’ initiative


The State of the Industry

• Lack of resources for standards work• The world around us is changing rapidly• Client / server games are a reality • Already content is being distributed through the internet• Customers want to see systems as extensions of their

MIS departments• Technical solutions are available in other industries

– Do we really believe that we can can compete with CISCO, 3COM, IBM… ?

• A Systems Centric Solution is inevitable• Therefore, we need a “Best of Breed” (BOB) solution for

the industry


Recovering from the Past &

Moving Towards the Future

On the Brink of Moving Into a New Era of Standards Development.

• From Competitive Competition to Cooperative Competition

• From Scattered Industry Concepts to an Aligned Industry Vision

• From Slow Development to Fast-Track Development


Why does our future look different?

• Cooperative Competition– Manufacturers have brought their technology to GSA

• Alliance Gaming• Aristocrat• IGT• Mikohn Gaming

– An accepted industry obsolescence plan will be put in place for the current technology


Why does our future look different?

• Aligned Industry Vision– Industry driven standards instead of manufacturer

controlled standards– Leap forward by getting operators / regulators on board.– Standardized tools and testing facility provided by GLI will

speed up implementation of current standards.– Industry input will enhance the development of the Best Of

Breed (BOB) initiative through • Technology donations• Surveys• Manufacturer Participation


Fast Track ForwardTechnology Donations

• Aristocrat Technologies: ASP5000 protocol

• Bally Gaming: SPT protocol

• CashCode: Serial BACC protocol

• GPT: Serial BACC protocol

• Mikohn: Type 27C Progressive Serial Protocol


The BOB Initiative

• Quick Time to Market – 12 – 18 months– BOB will evaluate offered technologies to fast track

development– BOB will use industry standard technologies – BOB will be developed by 3rd parties

• The BOB initiative– Provide support for your unique features– Focus on system centric solutions– Ensure close integration with the HITIS standards


EGO and GSAWorking Together

• How can EGO members participate:– Participate in the BOB marketing needs assessment– Provide engineering resources to help develop BOB– Support the industry’s implementation of BOB and other GSA

standards– Serve as beta test sites for European implementations of BOB

and other GSA standards– Work with GSA and European operators to provide an agreed-

upon industry obsolescence plan – Work with Gaming Laboratories International to certify your

implementations of GSA standards• GSA will address IP issues concurrent with starting

BOB to remove possible barriers to adoption

Changing Gaming Forever

Gaming Standards Associationwww.gamingstandards.com

http://www.gamingstandards.com/

Gaming Standards Association At The European Gaming Forum Session - “The Gaming Odyssey” By Peter De Raedt Chairman Estoril, Portugal May 1, 2001.

Documents

gaming manufacturers

gaming odyssey

gaming industry operators

gaming community mission

strategic plan vision

european gaming forum

new vision association

raedt chairman estoril