Gaming Magazines Magazines can raise the profile of a game or brand and offer exclusive content. Some feature clearly differentiated materials aimed at specific audiences.
Gaming Magazines
Magazines can raise the profile of a game or brand and offer exclusive
content. Some feature clearly differentiated materials aimed at specific
audiences.
• They can influence people’s opinions and attitudes. There are gaming magazine apps like Atomix, the first exclusive gaming magazine for iPad.
• Digital magazines like MMOZine http://www.gamerzines.com/mmo/mmozine
• Operate on a reveal/preview/review basis – offer value added content, such as exclusive material.
• Have online sites with message boards, exclusive content for members, interactive elements, videos, photos, updates on various aspects of games, covermounts (free demos etc to act as an incentive to buy).
Using advertising techniques to target an audience
Audience
Incentive
Incentive
Teaser
Teaser
Teaser
Teaser
Teaser – mode of address is personal ‘you’
4