Gaming in College and After 11/5

Ethnographic

Research

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http://www.cnn.com/2012/05/04/tech/gaming-gadgets/adam-montoya-seananners/index.html

Adam Montoya: “Seananners and the Art of

Video Game Commentary”

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-Adam Montoya Seananners

-Current YouTube Subscribers 3.5 Million

-Current YouTube Video Views 620 Million

-Current Salary CNN est. 6-Figure

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Projected Conclusion

The effects and possibilities of playing Video Games may not be as

big a waste of time as everyone thinks.

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-Max and Anthony both used the phrase “stress reliever”

-Said they still get their work done

-Max: “Not a distraction, more like a break.”

-Anthony: “Don’t even play that much, it’s just nice to have.”

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-Max played with Jake as well which adds a social aspect

-Jake said that video games help him pace work

-He also humorously said “I should probably get a job”

-Also added was that the game matters

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-Games like “Grand Theft Auto” do not require attention spans

-Sports games are very fun to fill time

-Sometimes certain games can cause too much competition

-Competitive games can cause more stress than stress relief

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When asked about gaming and money:

-Joe: “Games are $60, the new systems are 3 or $400, it

does cost a lot”

-Jake: “Of course I’d play video games for money but that’s

not realistic.”

-It was said that bets frequently happened

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Diagonals

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Arcs

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Irregular Shapes

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Grids

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Monochromes

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Neutrals

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Hi-Key

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Low-Key

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Summary

-College age students love entertainment

-They turn to video games

-Gaming is a good stress reliever but….

-Video Games cost too much money

-A desire for beneficial entertainment

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Original Article

- http://www.cnn.com/2012/05/04/tech/gaming-gadgets/adam-montoya-seananners/index.html

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Observations

-Enjoyed the stress relief gaming provided

-Disliked the cost of video games and systems

-Everyone agreed that getting paid to play would be a good deal

-Showed a desire for gaming to benefit them when asked

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Desire

-Monetary benefit to gaming

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Proposal

Internet video gaming has the capability to be used as brand

marketing and recruitment tools. Playing video games through

competitive servers online, college students (or anyone) could test

their talents and win money. Brands and sponsors, could promote

their products while recruiting talented gamers. Money could be won

which could supplement an internship or on campus job. This would

bring a monetization to turning a college pastime into a viable career

in an ever growing market.

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Financial Reward

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Worldwide Competition

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Marketed Leagues

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Branded Servers