Gamification workshop at the QSP Summit

GAMIFICATION

@josek_net - [email protected] @brainsins_en // @gamiworldcon

@josek_net #qspsummit

WHY DO WE PLAY?


Games = Behaviors that prepare humans (and animals) abilities for the vital activities that they will have to do when become

adults


Mammal’s brains have evolved to be able to interact with others with no sexual, aggressive or submissive intentions.


While playing, we use our senses to get information about our position, the intensity of the stimuli, and the interests of others

to continue or stop the activity.


Games help us to maintain a good health, improve the use of tools, problem solving, creativity and our capacity to respond to

surprise and new stimuli.


Kittens love games


Dogs too, and the enjoy playing with humans


And as humans beings we have created large

game-based industries


Industry revenues in 2013 (in $billions)

0

20

40

60

80

Music Film Video Games

70,4

35,9

15


Evolution of the Video Game industry (in $billions)

0

20

40

60

80

1994 2004 2007 2013


WHAT IS GAMIFICATION?


“The use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”, Brian Burke (Gartner)

“The application of gaming metaphors to real

life tasks to influence behaviour, improve

motivation and enhance engagement”, Andrzej

Marczewski (Cap Gemini)



Making everyday tasks fun


Offer additional motivation


Bottle Bank Arcade

http://www.youtube.com/watch?v=zSiHjMU-MUo

http://www.youtube.com/watch?v=zSiHjMU-MUo


WHAT IS (NOT) GAMIFICATION?





Gamification


Gamification

Advergaming Serious Games


Gamification

Advergaming Serious Games

Playful Design Games for Change

. . .

GAMIFICATION


SOME EXAMPLES


This is not new… …at all



Foldit: Science & Videogames

http://www.youtube.com/watch?v=JdBcpdH_ptA

http://www.youtube.com/watch?v=JdBcpdH_ptA


Pantera rosa VS Tigretón

http://www.youtube.com/watch?v=SjWdYO3Bgok

http://www.youtube.com/watch?v=SjWdYO3Bgok


Gamification in Sales

http://www.youtube.com/watch?v=LprAZKSnm4Q

http://www.youtube.com/watch?v=LprAZKSnm4Q


Speed Camera Lottery

http://www.youtube.com/watch?v=iynzHWwJXaA

http://www.youtube.com/watch?v=iynzHWwJXaA


MDA Framework


Mechanics - Dynamics - Aesthetics


Mechanics are the base components of the game - its

rules, every basic action the player can take in the game, the

algorithms and data structures in the game engine etc.


Dynamics are the run-time behavior of the mechanics acting on player input and "cooperating"

with other mechanics.


Aesthetics are the emotional responses evoked in the player -

joy, frustration, fantasy, fellowship.


Gamification Model Canvas










If it is fun, it engages


As in video games


Or beer


You need to design unique user experiences


Something to remember… and for that you need

storytelling



Choose your theme!





Dynamics Components Mechanics

+general +specific

ex: progression ex: points and leaderboards ex: for each task you get 30 points and for each 250 points you

level up

Resource: http://www.epicwinblog.net/2013/10/the-35-gamification-mechanics-toolkit.html@VictorManriqueY


http://www.epicwinblog.net/2013/10/the-35-gamification-mechanics-toolkit.html


Thank you!

@josek_net - [email protected] @brainsins_en // @gamiworldcon

Gamification workshop at the QSP Summit

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