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GAMIFICATION TO REALITY FROM THEORY Kristoffer Frang Business Developer [email protected] +46 46 272 55 06 @kristofferfrang www.bizpartengage.com [email protected] +46 46 32 05 85 @bizpart BOOST YOUR CORPORATE ENGINE WITH
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Gamification theory to realtity - kristoffer frang (public)

Apr 14, 2017

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Page 1: Gamification   theory to realtity - kristoffer frang (public)

GAMIFICATION

TO REALITYFROM THEORY

Kristoffer FrangBusiness Developer

[email protected]+46 46 272 55 06@kristofferfrang

www.bizpartengage.com

[email protected]+46 46 32 05 85@bizpart

BOOST YOUR CORPORATE ENGINE WITH

Page 2: Gamification   theory to realtity - kristoffer frang (public)

[email protected] www.bizpartengage.com

DEFINING THE PROBLEM

DESIGNING AN ENGAGING EXPERIENCE

BEHAVIOR AND BUSINESS VALUE

GAMIFICATION IN PRACTICE

Page 3: Gamification   theory to realtity - kristoffer frang (public)

ENGAGEMENTCRIZIS AHEAD!

CAUTION!

DEFINING THE PROBLEM

Page 4: Gamification   theory to realtity - kristoffer frang (public)

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PLUMMETING EMPLOYEE ENGAGEMENT

Source: http://www.gallup.com/strategicconsulting/163007/state-american-workplace.aspx

19%

30%

51%

% %% Actively Disengaged Not Engaged Engaged

Focus on Encourage Employee Strengths

Ignored Employees

Focus on Improving Employee Weaknesses

33%

45%

22%

58%40%

2%

1%38%

61%

(US companies)

Page 5: Gamification   theory to realtity - kristoffer frang (public)

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THE ZOMBIE THREAT

Page 6: Gamification   theory to realtity - kristoffer frang (public)

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THE ZOMBIE THREAT

COST: $550 BILLION (ANNUALY)

Source: http://www.gallup.com/strategicconsulting/163007/state-american-workplace.aspx

Page 7: Gamification   theory to realtity - kristoffer frang (public)

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ENGAGEMENT IN HR’S PERSPECTIVE

Source: http://www.psychometrics.com/docs/engagement_study.pdf

69 % think that low engagement is a problem

41 % of organizations address employee engagement directly

- Communicate clear expectations- Listen to employees’ opinions- Give recognition

The most important elements to improve engagement is believed to be:

96 % think that is imporant or very important to address the low enagement

Page 8: Gamification   theory to realtity - kristoffer frang (public)

DESIGNINGANENGAGINGEXPERIENCE

DESIGNING AN ENGAGING EXPERIENCE

Page 9: Gamification   theory to realtity - kristoffer frang (public)

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DESIGNING AN ENGAGING EXPERIENCE

UNDERSTANDINGMOTIVATION

UNDERSTANDINGSTRUCTURE

Page 10: Gamification   theory to realtity - kristoffer frang (public)

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UNDERSTANDING MOTIVATION

MOTIVATION ACCORDING TOSTEVEN REISS, Ph.D

Started out with 400 thinkable goals

Collected survey data

Factor analysis

16 BASIC HUMAN MOTIVATORS

Page 11: Gamification   theory to realtity - kristoffer frang (public)

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FAMILY IDEALISM SOCIAILIZING

SENSE OF ACHIEVEMENT CURIOSITY ROMANCE

REVENGE HONOR STATUS

Page 12: Gamification   theory to realtity - kristoffer frang (public)

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MOTIVATION ANALYSIS (REAL DATA)

Page 13: Gamification   theory to realtity - kristoffer frang (public)

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IDENTIFY KEY INTRINSIC MOTIVATORS FOR YOUR AUDIANCE1.

Page 14: Gamification   theory to realtity - kristoffer frang (public)

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EFFORT

STRUCTUREFEEDBACK

SHORT TERMENGAGEMENTENGAGEMENT LOOP

Page 15: Gamification   theory to realtity - kristoffer frang (public)

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SLAY THE DRAGON

PROGRESSION LOOP LONG-TERMENGAGEMENT

STRENGTHSKILL

OVERALL PROGRESS

Do the tutorial

Explorea cave Boss fight! Level up Find a great

team

Page 16: Gamification   theory to realtity - kristoffer frang (public)

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Continue Project A

?

Introduction

Join Team A ?

Start competenc

e group

Initiate workshop

s

PROGRESSION LOOPEM

PLO

YMEN

T

PRO

MO

TIO

N

?

?

?

Discover the

intraweb

?

Commit to project

A

?

Internal Project

Training

Start competenc

e group

?

?

?

Page 17: Gamification   theory to realtity - kristoffer frang (public)

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Page 18: Gamification   theory to realtity - kristoffer frang (public)

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PROGRESSION LOOP

Koppla till Gallups siffror som visar att man mår bra att fokusera på styrkor.

Koppla till Reiss’ motivationsanalys

GO

AL

Successful gamification combines long- and short-term loops according to the goals and behavior that one seek.

Page 19: Gamification   theory to realtity - kristoffer frang (public)

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DEFINE A SUTIBLE STRUCTURE BY COMBINING LONG- AND SHORT-TERM ENGAGEMENT LOOPS2.

Page 20: Gamification   theory to realtity - kristoffer frang (public)

CHANGING BEHAVIORTO GAIN

BUSINESS VALUE

BEHAVIOR BUSINESS VALUE

Page 21: Gamification   theory to realtity - kristoffer frang (public)

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TRIGGERMOTIVATION

BJ. FOGG’S BEHAVIOR MODEL

ABILITYThe willingess to

do certain behavior

The amount of effort and/or

resources you have to put in to do

certain behavior

Something that trigger the behavior.

Page 22: Gamification   theory to realtity - kristoffer frang (public)

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mot

ivat

ion

ability

boring behaviour

motivatingbehaviour

difficultbehaviour

simple behaviour

activitionthreshold

triggersfail here

triggerssucceed here

BJ. FOGG’S BEHAVIOR MODEL

Page 23: Gamification   theory to realtity - kristoffer frang (public)

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mot

ivat

ion

ability

boring behaviour

motivatingbehaviour

difficultbehaviour

simple behaviour

activitionthreshold

GAMIFICATION VS. SOCIAL MEDIA

Keeping a large social

network

Page 24: Gamification   theory to realtity - kristoffer frang (public)

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mot

ivat

ion

ability

boring behaviour

motivatingbehaviour

difficultbehaviour

simple behaviour

BJ. FOGG’S BEHAVIOR MODEL

TRADITIONAL IT-SYSTEMS

GEMIFIED IT-

SYSTEMS

Page 25: Gamification   theory to realtity - kristoffer frang (public)

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mot

ivat

ion

ability

boring behaviour

motivatingbehaviour

difficultbehaviour

simple behaviour

activitionthresholdClimb the leaderboard

Easy to invite

GAMIFICATION

GAMIFICATION VS. SOCIAL MEDIA

Email reminder

Page 26: Gamification   theory to realtity - kristoffer frang (public)

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“Well designed games are able to solve complementary (and relatively much

harder) problems than social networks do. If used properly, gamification is able

to drive long term engagement and persistent actions reliably.”

– Michael Wu (Stanford University)

GAMIFICATION VS. SOCIAL MEDIA

Page 27: Gamification   theory to realtity - kristoffer frang (public)

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ANALYZE WHAT’S PREVENTING TARGET BEHAVIOR AND DESIGN TO TARGET THE MOST EFFECTIVE ELEMENTS3.

Page 28: Gamification   theory to realtity - kristoffer frang (public)

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ANALYZE WHAT’S PREVENTING TARGET BEHAVIOR AND DESIGN TO AFFECT THE MOST EFFECTIVE FACTORS3.

DEFINE A SUTIBLE STRUCTURE BY COMBINING LONG- AND SHORT-TERM ENGAGEMENT LOOPS2.

IDENTIFY KEY INTRINSIC MOTIVATORS FOR YOUR AUDIANCE1.

Page 29: Gamification   theory to realtity - kristoffer frang (public)

GAMIFICATION INPRACTICE

GAMIFICATION IN PRACTICE

Page 30: Gamification   theory to realtity - kristoffer frang (public)

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Page 31: Gamification   theory to realtity - kristoffer frang (public)

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Page 32: Gamification   theory to realtity - kristoffer frang (public)

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CHALLENGEMotivate consultants to commit to personal development and career progress.

SOLUTIONMotivators: Curiosity, Power, Honor

CONSULTANCYCOMPANY

Structure: Focus on progression loops. Engagement loops in initial phase.

GO

AL

Behavior: Ability already relative high; main focus on motivation.

Page 33: Gamification   theory to realtity - kristoffer frang (public)

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CHALLENGEMotivate consultants to commit to personal development and career progress.

SOLUTION

CONSULTANCYCOMPANY

Initial phase mechanics: • Incentivized forum and profile for internal awareness.• Incentivized follow-up routines.• Leaderboards.• Points.

Continuous mechanics:• Show long-term professional progress.• Goal setting and achievements.• Illustrate personal development relative to the

organization’s.

Page 34: Gamification   theory to realtity - kristoffer frang (public)

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CHALLENGEMotivate external sales staff to take engage in online-courses and information.

SOLUTIONMotivators: Saving, Curiosity, Competiveness (revenge)

RETAILCOMPANY

Structure: Exernal staff; focus on engagement loops.

GO

AL

Behavior: Focus on ability and motivation

Page 35: Gamification   theory to realtity - kristoffer frang (public)

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SOLUTIONMechanics:• E-Learning.• Interactive blog.• Points for every action.• Reward-shop.• Event access.• Leaderboards.• Push activity.

CHALLENGEMotivate external sales staff to take engage in online-courses and information.

RETAILCOMPANY

Page 36: Gamification   theory to realtity - kristoffer frang (public)

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EXCITING FUTURE AHEAD

• More data –> More engagement

• User Engagement Index

• Gamification in bigger scopes

Page 37: Gamification   theory to realtity - kristoffer frang (public)

THANK YOU!

Kristoffer FrangBusiness Developer

[email protected]+46 46 272 55 06@kristofferfrang

www.bizpartengage.com

[email protected]+46 46 32 05 85@bizpart