................................................................. ................................................................. .......................... Using simple game mechanics to enhance your SEO and user engagement.
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Using simple game mechanics to enhance your SEO and user engagement.
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In the first quarter of 2011 this website got as many check-ins as it did in all of 2010.
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Check in to your favourite TV, connect with friends and get stickers in the post.
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“The point system has dramatically improved engagement + contribution on Moz. We’ve grown community content 200%+ in the 24 months”
Rand Fishkin, CEO, SEOmoz Inc.
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GamificationUsing game mechanics to motivate your users to perform actions critical to the growth of your business
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.. GAME MECHANICS 101: POINTS
Points are a fundamental unit of measuring performance in a gamified system. They’re everywhere.
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.. LEADERBOARDS
Bunchball’s Nitro platform gamifies a real life situation, driving competition.
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.. LEVELS AND CHALLENGES
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.. SELF EXPRESSION
Encourage commitment by scoring the level of profile completeness to get ownership
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.. BADGES
Badges form a key component to the foursquare ecosystem. People love to collect, and compete.
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.. VIRTUAL CURRENCY / VIRTUAL GOODS
In Microsoft’s Xbox Marketplace, you can exchange points for customisable avatars
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.. GAMIFICATION FOR GOOD - IMOK
I’mOK, an iPhone app that parents can use to track their children – kids check in and receive points
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.. REWARD W/STATUS – A POWERFUL MOTIVATOR
Status is an amazingly powerful especially for heavy users – it opens opportunity
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.. CREATE SIGNUPS / SALES WITH LOSS AVERSION
Loss aversion refers to the tendency for people to strongly prefer avoiding losses than acquiring gains.
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www.codecademy.com teaches users to code using challenges, levels, achievements and social interaction
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.. HELP PEOPLE DRIVE THEIR BUSINESS
I love http://dribbble.com/ - Great designs win business.
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.. GENERATE REVIEWS
Netcars.com reward with points and badges for user reviews, ratings and blog posts
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Increase your sales: Motivate your users to grow your subscriber base like Dropbox and Xbox live
INCREASE SIGNUPS
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.. REWARD FOR GIFTING
Gifting (another game mechanic) a virtual currency and rewarding with tangible rewards
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.. REWARD FOR UPLOADING CONTENT
Lockerz.com – upload photos, (and watch videos), earn points…
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.. GENERATE LINKS
Make it easy for your users to benefit from Word of Mouth marketing via their social and linking activity…
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.. WE COULD INCREASE SOCIAL SHARES
Make it really easy for your users to benefit from performing the actions critical to the growth of your site
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.. GET YOU USER’S QUESTIONS ANSWERED
Create a question, earn points. Answer the question, earn points and status. SEOMoz.org/q
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Month1:
12,188 Page Views
Av. Time on Site up 81%
Implement a minimum viable product and iterate
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.. Reward Users
for the behaviors that are critical to the
growth of your business
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THANK YOU
@RichardBaxterSEOgadget.co.uk
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