Gamification Europe Summit 2017 Ercan Altuğ YILMAZ

Gamification Works because of Science!

Ercan Altuğ YILMAZ

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‘’ Gamification works because of science ‘’Ercan Altuğ YILMAZ

Gamification is all about gaming yay!

Gaming vs Gamifying

Farmville VP Bill Mooney«know the user design»

* bogost.com

Zichermann’s SAPS Rewarding Model :

IntrinsicMotivation

Cost

Gamification need physical reward right?

Social media loops has their own Hook’s!

Nir Eyal – nirandfar.com

An insuarance sold by you just used by happy customer.

Lets share with others!

Your training help someone to find job. Give him a reference.

Your blood just saved a life!

Wanna meet with him?

Your own panda has cleanning time!Why dont you join?

Gamification is all about fancy and colorful screens?

Autonomy

* Mihaly Csikszentmihalyi – Flow Theory

* Amy Jo Kim - amyjokim.com

Checking at storeTry and take selfieShare with hashtagOffer a sales

Buy tshirtDrink coffeeMake sales

Buy also hat extMake lunch streak allweekSale different product

Decide coffee of month and take trainingPrepare sale reports and share wt others

Game has stories like saving princess at Super Mario.

Crysis vs Halo

Gamification works because of science

Crysis vs Halo

Gamification works because of science

Gamification’s feedbacks has to be fun!

SnapStreak

Kahneman and Tversky Prospect Theory

One gamification design can work everywhere!

Player / Motivational Persona

Gamification Persona3 1

2

User Experience Journey

Scenarios OpeningAccount

CheckingPool Closing

Routine

Enter theCustomernames

Referencename

Copy ID Give cards

SmileVote

Cant find

Forget

Enter thePortal

Click toRight bottom Take call. Ask manager

Count all.

DontWant

Dont Havetime

DoesntKnow

Askfriend

Checkagain

Talk more

SmileVote

Closeall

Real Journey

İdeal Journey

Pain Points

Player Experience Journey

Scenarios OpeningAccount

CheckingPool Closing

Routine

Enter theCustomernames

Referencename

Copy ID Give cards

SmileVote

Cant find

Forget

Enter thePortal

Click toRight bottom Take call. Ask manager

Count all.

DontWant

Dont Havetime

DoesntKnow

Askfriend

Checkagain

Talk more

SmileVote

Closeall

Real Journey

İdeal Journey

Pain Points

Heroes Experience Journey

Scenarios OpeningAccount

CheckingPool Closing

Routine

Enter theCustomernames

Referencename

Copy ID Give cards

SmileVote

Cant find

Forget

Enter thePortal

Click toRight bottom Take call. Ask manager

Count all.

DontWant

Dont Havetime

DoesntKnow

Askfriend

Checkagain

Talk more

SmileVote

Closeall

Real Journey

İdeal Journey

Pain Points

• Phone• SMS • Email • Manager• Customer• Him/Herself

Heroes Experience Journey Triggers

Gamification works because of science!

GAMIFICATION WORKS BECAUSE OF

E.Altuğ YILMAZ

[email protected]

[email protected]