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Gamification TO ENGAGE, MOTIVATE, & MAXIMIZE COMMUNICATION
17

#GAMIFICATION - communication & brand engagement summit

Jan 24, 2018

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Page 1: #GAMIFICATION - communication & brand engagement summit

Gamification

TO ENGAGE, MOTIVATE, & MAXIMIZE COMMUNICATION

Page 2: #GAMIFICATION - communication & brand engagement summit

WELL DONE YOUR JUST SCORED 5%

FOLLOW THE RABBIT HOLE – HOLD STILL & CLICK THE

Page 3: #GAMIFICATION - communication & brand engagement summit

DOWNLOAD

QR CODE READER

ONVERT CODE READER

Page 4: #GAMIFICATION - communication & brand engagement summit

FIND THE INVITE

Page 5: #GAMIFICATION - communication & brand engagement summit

WHY!!

Crafting purposeful play to engage, challenge and

disrupt the ordinary

Page 6: #GAMIFICATION - communication & brand engagement summit

FUN On boarding

WHAT IS GAMIFICATION?

COMMUNICATION BOMBARDMENT

TALK WITHOUT SPEAKING

ELEMENTS OF GAMIFICATION

NOW YOU

Page 7: #GAMIFICATION - communication & brand engagement summit

GAMES & FUN

Games

Activity that one engages in for amusement

Fun

What motivates you to stay engaged

AND CHANGES BEHAVIOUR!!

Page 8: #GAMIFICATION - communication & brand engagement summit

GAMIFICATION

Gamification uses the elements that

makes games fun and irresistible and

applies this measurably into non-game

contexts. Engaging “players” through

Feedback FUN and Friends

GAMESFUN

Page 9: #GAMIFICATION - communication & brand engagement summit

TALKING TO MUCH

Page 10: #GAMIFICATION - communication & brand engagement summit

COMMSBOMBS

Sources:

www.excelacom.net,

www.honkiat.com,

www.adweek.com

Page 12: #GAMIFICATION - communication & brand engagement summit

TALK WITHOUT SPEAKING

Page 13: #GAMIFICATION - communication & brand engagement summit

THE COMMUICATION WAY

Page 14: #GAMIFICATION - communication & brand engagement summit

GAMIFICATION

DYNAMICS EXPRESSIONS OF FUN

TYPES OF PLAY

MOTIVATION

ELEMENTS

Page 15: #GAMIFICATION - communication & brand engagement summit

GAMIFICATION ELEMENTS

DYNAMICS

DYNAMICS

DYNAMICS

AESTHETICSAESTHETICS

NARRATIVE

SUCCESS!!!

NARRATIVE EXPRESSIONS OF FUN

TYPES OF PLAY

MOTIVATION

RULES

AESTHETICS DYNAMICS

MECHANICS

Page 16: #GAMIFICATION - communication & brand engagement summit

WHERE WE PLAY