Gamification Certification Level 2 project for American Diabetes Association

L E V E L 2 C E RT I F I C AT I O N P R O J E C T BY D E L - M E T R I W I L L I A M S

GAMIFICATIONIDEA

DISCLAIMER

• The following presentation was developed to obtain the Engagement Alliance’s Level 2 Gamification Certification.

• This does not constitute or represent any official policy of American Diabetes Association

T O P R E V E N T A N D C U R E D I A B E T E S A N D T O I M P R O V E T H E L I V E S O F A L L P E O P L E A F F E C T E D BY D I A B E T E S

OUR MISSION

Lead the fight against the deadly consequences of diabetes and fight for those affected by diabetes.

Fund research to prevent, cure and manage diabetes.

Deliver services to hundreds of communities.

Provide objective and credible information.

Give voice to those denied their rights because of diabetes.

Key Facts

• Nearly 26 million children and adults in the United States have diabetes

 • 79 million Americans have prediabetes

• 1.9 million Americans are diagnosed with diabetes every year

 • Nearly 10% of the entire U.S. population

has diabetes, including over 25% of seniors

 • As many as 1 in 3 American adults

will have • Diabetes in 2050 if present trends

continue • The economic cost of diagnosed diabetes

in the U.S. is $245 billion per year

TWO GAMIFICATION OBJECTIVESMake Education Engaging for

Prevention/Management

Put the “Fun” back in Fundraising for

Research

DIABETES DEFEATERS

DIABETES DEFEATERS PLAYER TYPE 1

Achiever

They want to measure their success by activity. They are passionate about defeating diabetes and are likely to participate in the fundraising events and even chairing them. They will be at the gym tracking their progress and most likely to be in a weight loss commercial.

DIABETES DEFEATERS PLAYER TYPE 2

Explorer

The explorer will use education to defeat diabetes. They like to read up on new information regarding the disease. They will explore all the ways to manage the disease with food choices and medicine. They are also the ones on Web MD.

SOLUTIONS/MECHANICS 1 CHALLENGES

Create challenges involving participation in local events like “Walk to Stop Diabetes”. Experience points will be given based on participation. This will appeal to achievers. Explorers will have challenges that give experience points for enrolling in a diabetes management program.

SOLUTIONS/MECHANICS 2 BADGES

Badges are given for reading articles and watching videos regarding diabetes awareness/education. Badges can also be given for downloading a healthy recipe or attending a training webinar.

SOLUTIONS/MECHANICS 3 LEVELS

Integrate a health/fitness portal like one created by EMEE. It will allow you to measure your progress. Achievers can go for status and Explorers can go for mastery.

GAMES FOR FUN

Smoothie Green!

Players will be able to select from a list of ingredients. They will be score on taste and health value. This will be great for children with diabetes.

Can you create a diabetic friendly

smoothie?

GAMES FOR FUN

GI Go!

Players will learn about the Glycemic Index (GI)and learn how to create healthy meals by playing a game involving food choices and cooking methods. They get to share their best creations.

Is your plate carb balanced?

PRESENTATION BY DEL-METRI WILLIAMS

www.iwoomarketing.com

www.medicalmarketingresults.com