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Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing British Council SIEM Conference December 2015 – Pete Jenkins Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00 Gamification at large and in learning: what can we learn from elsewhere? Pete Jenkins - February 2016
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Gamification at large and in learning

Apr 15, 2017

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Page 1: Gamification at large and in learning

Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international

marketing

British Council SIEM ConferenceDecember 2015 – Pete Jenkins

Photo by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00

Gamification at large and in learning: what can we learn from

elsewhere?Pete Jenkins - February 2016

Page 2: Gamification at large and in learning

AGENDA

© GAMIFICATION+ LTD 2015 2

Page 3: Gamification at large and in learning

PETE’S CURRENT TITLES

© GAMIFICATION+ LTD 2015 3

Founder – GAMIFICATION+ LTD

Entrepreneur in Residence at University of Brighton

Chair – International Gamification Confederation (GamFed)

Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)

Organiser of Brighton Gamification Meetup

Ambassador for Worthing & Adur Chamber of Commerce

Page 4: Gamification at large and in learning

CRM

Page 5: Gamification at large and in learning
Page 6: Gamification at large and in learning

Photo by Will Folsom - Creative Commons Attribution License https://www.flickr.com/photos/54740306@N08 Created with Haiku Deck

Page 7: Gamification at large and in learning

“Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015)

Page 8: Gamification at large and in learning

Activision spent 6 years and how much money developing and launching the game Destiny?

A. £31,000,000

B. £105,000,000

C. £310,000,000

Page 9: Gamification at large and in learning

How much did Destiny make in sales on the first day?

A. £50,000,000

B. £500,000,000

C. £900,000,000

Page 10: Gamification at large and in learning

What percentage of video game players in the UK are female?

A. 27%

B. 41%

C. 52%

Page 11: Gamification at large and in learning

In 2014 there were how many video game players worldwide?

A. 1.78 billion

B. 2.55 billion

C. 2.98 billion

Page 12: Gamification at large and in learning

“Games give us unnecessary obstacles that we volunteer to tackle” Bernard Suits

Page 13: Gamification at large and in learning

HARD FUN

Page 14: Gamification at large and in learning

EASY FUN

Page 15: Gamification at large and in learning
Page 16: Gamification at large and in learning

PEOPLE FUN

Page 17: Gamification at large and in learning
Page 18: Gamification at large and in learning

SERIOUS FUN

Page 19: Gamification at large and in learning
Page 20: Gamification at large and in learning
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Compettia - retaME

Page 23: Gamification at large and in learning
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DON’T PANIC!

Page 25: Gamification at large and in learning

TOP 10 USERS

Name Role Points Coins Collections Badges LevelMonths Played

Avg. points/mth

Jane Employee 297,560 502 21 18 37 4 74,390

Simon Director 683,220 299 0 18 50 11 62,111

Ryan Employee 173,400 466 23 14 30 3 57,800

Jeanette Employee 430,670 546 0 12 43 11 39,152

Claire Employee 89,285 254 5 18 23 3 29,762

Laura Employee 293,950 496 1 21 37 11 26,723

Marsha Employee 215,115 354 28 19 32 10 21,512

Andrew Employee 179,355 335 13 14 30 9 19,928

Jen Employee 378,920 1142 27 19 40 21 18,044

Geoff Employee 193,205 493 9 18 31 11 17,564

Page 26: Gamification at large and in learning

TOP USER

Name Role Points Coins Collections Badges LevelMonths Played

Avg. points/mth

Jane Employee 297,560 502 21 18 37 4 74,390

Simon Director 683,220 299 0 18 50 11 62,111

Ryan Employee 173,400 466 23 14 30 3 57,800

Jeanette Employee 430,670 546 0 12 43 11 39,152

Claire Employee 89,285 254 5 18 23 3 29,762

Laura Employee 293,950 496 1 21 37 11 26,723

Marsha Employee 215,115 354 28 19 32 10 21,512

Andrew Employee 179,355 335 13 14 30 9 19,928

Jen Employee 378,920 1142 27 19 40 21 18,044

Geoff Employee 193,205 493 9 18 31 11 17,564

Page 27: Gamification at large and in learning

LEAD BY EXAMPLE

Name Role Points Coins Collections Badges LevelMonths Played

Avg. points/mth

Jane Employee 297,560 502 21 18 37 4 74,390

Simon Director 683,220 299 0 18 50 11 62,111

Ryan Employee 173,400 466 23 14 30 3 57,800

Jeanette Employee 430,670 546 0 12 43 11 39,152

Claire Employee 89,285 254 5 18 23 3 29,762

Laura Employee 293,950 496 1 21 37 11 26,723

Marsha Employee 215,115 354 28 19 32 10 21,512

Andrew Employee 179,355 335 13 14 30 9 19,928

Jen Employee 378,920 1142 27 19 40 21 18,044

Geoff Employee 193,205 493 9 18 31 11 17,564

Page 28: Gamification at large and in learning

BADGES

Name Role Points Coins Collections Badges LevelMonths Played

Avg. points/mth

Jane Employee 297,560 502 21 18 37 4 74,390

Simon Director 683,220 299 0 18 50 11 62,111

Ryan Employee 173,400 466 23 14 30 3 57,800

Jeanette Employee 430,670 546 0 12 43 11 39,152

Claire Employee 89,285 254 5 18 23 3 29,762

Laura Employee 293,950 496 1 21 37 11 26,723

Marsha Employee 215,115 354 28 19 32 10 21,512

Andrew Employee 179,355 335 13 14 30 9 19,928

Jen Employee 378,920 1142 27 19 40 21 18,044

Geoff Employee 193,205 493 9 18 31 11 17,564

Page 29: Gamification at large and in learning

COINS

Name Role Points Coins Collections Badges LevelMonths Played

Avg. points/mth

Jane Employee 297,560 502 21 18 37 4 74,390

Simon Director 683,220 299 0 18 50 11 62,111

Ryan Employee 173,400 466 23 14 30 3 57,800

Jeanette Employee 430,670 546 0 12 43 11 39,152

Claire Employee 89,285 254 5 18 23 3 29,762

Laura Employee 293,950 496 1 21 37 11 26,723

Marsha Employee 215,115 354 28 19 32 10 21,512

Andrew Employee 179,355 335 13 14 30 9 19,928

Jen Employee 378,920 1142 27 19 40 21 18,044

Geoff Employee 193,205 493 9 18 31 11 17,564

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THANK YOU FOR PLAYING

[email protected]

http://gamificationplus.uk

@gamifiplus @petejenkins

Acknowledgement: Some images designed by Freepik

For more fun download the free mobile app Quiz Up and search for & play the Gamification Marketing quiz