Page 1 Page 2 Source: Precision Marketing Forrester, 2013Page 3 Source: Maritz Motivation SolutionsPage 4 McDonald’s Monopoly campaign Magnum’s white almond mobile campaignPage 5 Source: Forrester, 2013Page 6 Page 7 Heineken’s bottle slider game Coca Cola’s CHOK campaignPage 8 Page 9 Page 10 Page 11 TAP CUBE STUDIOS