Gamification

Analyst & Consultant

• Gaming Practice • Gamification

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• Thought Leader

• Start-up

• New Opportunity

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I WON

I Achieved

BADGE

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BECOME PRESIDENT

LEVEL

COMPETITION

POINTS

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Using Game mechanics / elements in non-game

environments to make more fun and engagement

Gamification • Embed Game

• Gamify + Fun + Brand

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Emerging Technology Hypecycle (source: Gartner)

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Top 5 Digital Marketing Trend 2012

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How

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What Can

I Achieve

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Can

I

Do

Alone

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Business

Model

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• Waste Diversion

Program

• Increased

recycling rates

and reduced

landfill by 16%.

RecycleBank

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Market Value

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Geographic Distribution

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Industry Distribution

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Global 2000 Organization: Adoption Rate

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Gamification 2012 - 2017: Opportunities and Market Outlook for Next Generation Brand/Product Advertising through Embedded Gaming

http://www.mindcommerce.com/Publications/Gamification_2012-2017.php

World is Mine