Gamfication of Social Selling and Gamification of Influencer Marketing

Gamifiers Meetup – Sep 2017

Gamification for Social Selling

Gamification for Influencer Marketing

The success tracking network

What is Social Selling?

With social media, now anyone within an

organisation can influence the customer’s

buying journey.

Social Selling is the development of a

personal online brand and engaged

audience around an individual

employee’s social media presence.

An effective, business focused, social

media presence run by individual

employees, benefits the business by

providing a new marketing channel to

drive brand awareness and sales.

Research shows social selling works

LinkedIn research 2016

– Content shared by employees

has a 2x higher engagement

than when shared by the

company

– Sales people who share

content are 45% more likely to

exceed quota

What is Success Tracking?

A success tracking program, is like an activity

tracking app (e.g. Strava) but for work.

Opt In No Prizes

Single

Score

57

Storified Positive

A Success Tracking Dashboard

Research shows that success tracking

increases engagement among participants

Findlay & Alberts study 2011:

– User participation up from

68% to 83%

– Community interaction up from

3% to 37%

– Avg. # user posts up from 1.5

to 2.3

Fusing personal & business analytics

Rather than traditional remuneration and rewards, a success tracking program motivates “players” by appealing to their own intrinsic goals – in this case to build an effective personal brand.

At the same time, the program balances the needs of the business by embedding business relevant metrics & weighting in the score algorithm.

When players opt in to the program and seek to get a better score, the activities they do help both themselves and their business.

Seller Benefits

A personal score that’s easy to understand and

triggers positive habit formation.

Weekly email newsletter prompts the latest score

so the program doesn’t get forgotten about.

Leaderboards to compare with others where

friendly competition spurs change.

Stories spotting highlights and lowlights of the

previous week’s performance with an accompanying

coaching tip.

Badges for achievements they can showcase on

LinkedIn and impress their peers.

Personal Score

A personal dashboard

showing your social

score and its

constituent metrics so

you can track your

progress over time.

Email Newsletter

A direct channel for every

member of your community

to discover their latest

score.

A place to discover

additional content and

resources around the

program.

Stories

Stories extend past “up or

down a rank” to pick up the

highlights and lowlights of

the previous week’s

activity within metrics such

as “Personal Best” or

“Tweets Up 3 weeks in a

row”.

Accompanying each is an

inspiring quote or coaching

tip.

Open Badges

Certification badges recognise participation and

achievements. They become part of an employee’s badge

back pack on Credly and are suitable for sharing on social

media such as LinkedIn.

Leaderboards

Optional leaderboards let

players compare progress

with their peers.

Multiple team

leaderboards can ensure

everyone feels they have a

chance to “win”.

Benefits for Managers

Leaderboards allow managers to track top

performers and laggards to inform further coaching

decisions.

Sharing lets managers share program results in

many different formats whether on the big screen

TV, via social media, on paper or on the intranet

Export allows managers to export aggregate

program data to track the program as a whole.

Stories let managers spot top achievements and

dive in to understand what works.

Leaderboards

Manager leaderboard view

lets you navigate results

for all your players easily.

Resort by any metric to

find top and bottom

performers in need of

praise or more help.

Sharing

Rise.global recognises that

managers need to make

the program results

available in multiple

locations.

Rise provides support for

many sharing channels

including web, social

media, API and big screen

TV.

Export

Rise.global provides full

download capabilities to

process your program data

in Excel.

Track aggregate reports to

see the programs success

as a whole over time.

Stories

Spotting top stories means

you never miss a top

performer on their way up.

You can find out what

works from them.

Utility Pricing Example

Standard Metrics:12 LinkedIn Metrics (from CSV)5 Formulas

Premium Metrics:TweetsMentionsRetweetsFollowersKlout

£1 per user per month

1000 users (aka Players)

50 Teams

0 Badges

3 Managers

50 Stories

Release Frequency: Weekly

17 Standard Metrics

5 Premium Metrics

GAMIFICATION FOR

INFLUENCER MARKETING

Influencer Power Boards

Find

CREATE A TWITTER LIST

• Time required: – 10 minutes

• Skill required: – Basic Twitter

• Instructions– Choose one of your target audience.

– Find his twitter profile

– Now search for lists he is a member of.

– Find a list that matches the target community.

– Look at that lists members

– EITHER• Subscribe to the list so you can use it yourself

– OR• Start adding those members to your own list

– Repeat till you have a list with 100 players

Create

GO TO RISE.GLOBAL/PAGES/POWER100

• Time required: – 10 minutes

• Skill required: – Basic Rise.global

• Instructions– Sign up with your Twitter account

– Create a board based on the Power 100 template

– Select your Twitter List

– Wait for your board to be created

– Review your board’s first “release”

Share

GO TO SHARING ON RISE.GLOBAL

• Time required: – 10 minutes

• Skill required: – Basic Rise.global

– Basic Twitter

• Instructions– Publish your first twitter

“announcement”

– Tweet out to the top 100

Engage

GO TO TWITTER

• Time required: – 10 minutes

• Skill required: – Basic Twitter

• Instructions– Engage with those who engage

with you

– Start the conversation

– Build a relationship

– Follow and DM

– Explain what you’re up to and why you’re doing it

ABOUT RISE.GLOBAL

Clients

rise.global powers over 100

different success tracking

programs.

“We're using rise.global to offer a personal social dashboard to any staff member at the United Nations that wants one. By doing so we recognise each staff member's social media contribution towards greater connection between the United Nations and the general public. We're delighted how well it works to drive both engagement and results..” – Max Kalis, Founder, Influx Trust

rise.global results

Since 2014 a large blue-chip technology enterprise have been running a RiseFuse program to drive social selling among their 3,500 global inside sales workforce.

From Jan – Sep 2016 the program saw an increase in reach of 250,000 new connections across LinkedIn, Twitter, Slideshare and Google+.

What makes rise.global special?

Trusted, acknowledged, data broker between

player and program manager, increases adoption and

engagement.

Standalone solution integrating seamlessly with any

open API system and social networks such as Twitter,

Slideshare, Zapier, Credly, Facebook etc. ensuring a

realistic score.

Flexible score algorithm giving managers instant

control over points and league structures, allowing

your program to adapt over time.

Publishing platform that shares the results and

score news in multiple formats, allowing you to create

an engaging news cycle around your tracking

program.

Professional Services

Program Design – with 100s of success tracking projects

under our belt we can design an effective scoring

framework with you, that will to drive your business

objectives.

Design, Build and Integrate – web & app design and

development connected to work seamlessly with your

existing systems.

Configuration & Training – we can configure your

success tracking program for you and train you in the use

of the management interface.

Success Advisor – we can work with you when running

your tracking program for you on a week to week basis.