GAMES PASSPORT - GAME MONETIZATION PLATFORM -
Jun 21, 2015
GAMES PASSPORT- GAME MONETIZATION
PLATFORM -
GAMES PASSPORT BY MEDIASTAY
Games Passport is a network of casual game websites, with 25 million players and which takes an innovative approach to game monetization.
Contrary to traditional game portals, each one of the games in the network have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). It is is a prime platform for game developers and publishers seeking a new distribution channel and revenue stream.
Games Passport is run by Mediastay, a performance marketing company which objective is to help game developers acquire and monetize traffic.
The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo.
2010 sales: 18M€.
BUSINESS MODEL
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PLAY COMPETE WIN SHARE
Plug your games to the Games Passport platform
We deal with member acquisition
We supply monetization tools
We manage loyalty programs
We have got the back office to support you
BECOME PART OF GAMES PASSPORT
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HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT…
…AND INCREASE SIGNIFICATLY YOUR GAME REVENUES
PLUG YOUR GAMES TO OUR API
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We give you access to the back-office, all necessary technical documentation and our API
Cross promotion amongst our network of 25 million players with marketing campaigns and a tool bar on top of each game
Our partner network:
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WE DEAL WITH MEMBER ACQUISITION2
And more...
+500.000 new players acquired
last month!
Sources for player acquisition:
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PLAY FOR FREE…
Validation click: at the end of each game the player has to click on a advertisement banner in order to have his points recorded
Advertisment on display (various locations available)
Targeted emails (CRM tools available)
OfferMatch: sponsor based payment solution
Couponing: special deals targeting active members only
Targeted daily deals
Coregistration post inscription with Coregmatch
Our advertising clients:
WE SUPPLY MONETIZATION TOOLS3
Validation click Coregmatch
Emails
Offermatch
Daily Deals
And more...
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… OR PAY TO PLAY
GamesPassport offers various payment tools adapted to every player
Paypal et Moneybookers e-wallets
« Clic and pay »: credit card numbers are registered by our partner Banks
SMS+ for smaller transactions using text messages
Pre-paid cards
Direct billing with Internet
Coming soon: mobile payment with Mobile Plus
Thanks to our numerous monetization assets we guarantee very good ROI on all players, even those who do not
want to pay
WE SUPPLY MONETIZATION TOOLS (CONT.) 3
The store. Players cumulate points during the game. These points are redeemable for prizes
Rankings. Thanks to their scores they can win tournaments and earn money or vouchers
Special prizes. On the websites or through Facebook pages, we organize on a regular basis special operations to entertain members and increase their loyalty through new contests
Members can entertain themselves and win at the same time !
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WE MANAGE LOYALTY PROGRAMS4
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DASHBOARD TO TRACK AND OPTIMIZE5
GAMES PASSPORT IN ACTION
EXAMPLE OF GAMEPLAY WITH DIVINITIZ
1. Login and registration page
2. Coregistration when it is a first time user and deal of the day when recurrent
user
3. The player gets one or several free games per day or week (Freemium)
4. Games can be against the clock or per level
5. In Freemium mode the player has to click on a advertising banner to validate time or level
6. Player can buy more credits and / or purchase items
12Check out: fr.divinitiz-lejeu.com
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ONE SINGLE SIGN UP
One single sign up – no need for multiple accounts to play the other games in the
network
Tool bar : 25 million players and dozens of games in the network
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GREAT CASUAL GAMES FOR THE PLAYERS
Free credits every day to play different strategy, puzzle, quiz games and much more…
Social features
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PLAYERS CAN WIN TONS OF PRIZES
While playing the players earn points
that they can redeem for
tons of prizesPlayers enter
tournaments to earn money or vouchers
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VARIOUS MICROTRANSACTION OPTIONS
Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal…
Players can get their credits sponsored thanks to our proprietary Offerwall
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NETWORK OF CASUAL GAMES
OUR PARTNERSHIP
Freemium Premium
UnlimitedBasic
games
FreemiumItems selling
Premium, full download and in-game purchase
model
Free
NEW REVENUE CHANNEL FOR YOUR GAME
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Your Game
Your Game
GAME MONETIZATION PLATFORM
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URL: Depends on availability but should be easy to rememberWe are in charge of the registration and you own the domain name.
GRAPHIC: Everything can be customized graphically (but the place of every element is defined and cannot be changed)
REPORTING:Monthly report with turnover generated by the game, number of unique players, number of free games played, number of paid games played and number of new members
MARKETING AND ADVERTISING: We deal with marketing, member acquisition and advertising thanks to our extensive lead generation know how and network of business partners
THREE WAYS OF WORKING TOGETHER:We give you all the technical specifications and you adapt the game and the graphicsYou have the game – either we, you or a third party studio adapts the game and the graphicsYou have the concept – we develop the game and adapt the graphics to fit the platform
KEY SELLING POINTS AND GENERAL INFORMATION
ADDITIONAL INFORMATION
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AMBITIOUS 12-YEAR ACHIEVEMENTS
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2012São Paolo Office
2011-2012New Monetization tools
2001Launch of first casual game
2004Lead Generation Expertise
2007International Expansion
2008 & 2010Acquisitions4
2007-2011Product Expansion
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201115 million euros funding
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CONTACT
Christine FilbienBusiness Development Manager Games Passport
Tel: +33 1 55 46 96 99Email: [email protected]
Mediastay Paris45, Rue Jean Jaurès 92300
Levallois PerretFrance
Tél: +33 (0)1 55 46 92 00Fax: +33 (0)1 47 56 18 87
Mediastay USA350 Sansome St
San Francisco, 94104, CAUnited States
Phone : +1 (415) 983-0346
Fax : +1 (415) 449-3432
Mediastay Belgium203 avenue Louise
1050 BrusselsBelgium
Phone : +32 2640 27 01Fax : +32 2416 66 27
www.gamespassport.com