Bonnie Feldman, DDS, MBA - Business Development for Digital Health www.drbonnie360.com | @DrBonnie360 | [email protected]
Games For Health Conference 2013
Jan 27, 2015
The presentation looks at the fast-growing universe of social mobile games for health: from social sites and mobile apps to gamified systems and full-on games. Emerging at the hot intersection of players, platforms, metrics and markets, start-up ventures are seeking the markets and business models that will support sustainable success.
The presentation surveys the action in the mobile/social space: a mix of apps, gamifications and games covering the spectrum of health from wellness to chronic disease. We'll delineate what seems to be working, emerging, and failing, specifically in leading sub-areas like fitness, neurogaming, and chronic disease management.
Paying special attention to the data analytics that underpin social, mobile and games as well as best practices and challenges for the entrepreneur. Finally, the presentation closes with analysis of the current business models and funding to date.
The presentation surveys the action in the mobile/social space: a mix of apps, gamifications and games covering the spectrum of health from wellness to chronic disease. We'll delineate what seems to be working, emerging, and failing, specifically in leading sub-areas like fitness, neurogaming, and chronic disease management.
Paying special attention to the data analytics that underpin social, mobile and games as well as best practices and challenges for the entrepreneur. Finally, the presentation closes with analysis of the current business models and funding to date.
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Bonnie Feldman, DDS, MBA - Business Development for Digital Healthwww.drbonnie360.com | @DrBonnie360 | [email protected]
An Emerging Ecosystem
An Evolving Ecosystem
© 2013 - All rights reserved.
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Source: Park Associates
Who Uses These Tools?
+70% Using
tools/apps for memory
training
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Chasing Cognitive Health
Wake Up Your BrainLumosity
Pinball game
Playing Koi
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USER CONSUMER
PATIENT
Engage User with
Interface
Capture Data
Provide Feedback
User Changes Behavior
Further Feedback
and Reinforceme
nt
Behavior ChangePersists
Repeat
Feedback & Behavior Change
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A Swell of Employee Wellness
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Using Social Games with Shapeup
http://vimeo.com/58941378
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Common Success Factors
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Engagement
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• Incentives• Carrot versus stick- intrinsic versus extrinsic• Point, badges, money, reduction in premium
•Analytics• Brain games to get the right level question•Iterate the product based upon customer feedback
Personalization is Essential
4 Case Studies with Nimble Iteration
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Chronic Disease
One Health: http://vimeo.com/onehealth/35022866
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Preventing Diabetes ProgressionOmada Health
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Business Models•Corporate Wellness
• Per member per month• Success based
•Consumer• Monthly user fee• Other
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Venture capital funding in digital health (millions)Source: Rock Health
Mobile health apps downloads (millions)Source: Allied Health World
Global revenue from mobile healthcare apps (billions)Source: Allied Health World
Where’s the Money?
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Using game design to help consumers manage their health
Earn points for taking meds safely and on time
Using elements of game mechanics and automated positive coaching
Have world’s largest sleep database
Combining best in neuroscience with best in video games
Creating a new kind of cognitive activation
Founders are gamers turned bodybuilders
Strong social community has over 1 m downloads
dfsjfjs
Up and Comers
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© 2013 - All rights reserved.
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© 2013 - All rights reserved.
+1.310.666.5312
www.drbonnie360.com
@DrBonnie360
Bonnie Feldman DDS, MBA
Business Development for Digital Health
© 2013 - All rights reserved.
Sources• Ellen M. Martin, Freelance Writer/Editor with extensive corporate communications background in healthcare and technology• Lumosity
• Finn, M., & McDonald, S. (2010). Improvement in Sustained visual attention following Cognitive Training in a sample of older people with Mild Cognitive Impairment. Presented at the Australian Association of Gerontology Conference, Brisbane, Australia.
• Gyurak, A., Ayduk, O., & Gross, J. B. (2010). Training executive functions: emotion regulation and affective consequences. Presented at the Determinants of Executive Function and Dysfunction Conference, Boulder, CO.
• Hardy, J. & Scanlon, M. (2010). Analysis of cognitive performance in worldwide sample of over 200,000 people reveals new distinctions in age-related cognitive decline. Presented at the Society for Neuroscience Conference, San Diego, CA.
• Hardy, J. L., Drescher, D., Sarkar, K., Kellett, G., & Scanlon, M. (2011). Enhancing visual attention and working memory with a web-based cognitive training program. Mensa Research Journal, 42(2), 13–20.
• Kesler, S., Lacayo, N., & Booil, J. (2011). A pilot study of an online cognitive rehabilitation program for executive function skills in children with cancer-related brain injury. Brain Injury, 24(1), 101–112.
• Kesler, S., SM Hosseini, C. Heckler, M. Janelsins, O. Palesh, K. Mustian, and G. Morrow. "Cognitive Training for Improving Executive Function in Chemotherapy - Treated Breast Cancer Survivors." National Center for Biotechnology Information. U.S. National Library of Medicine, 3 May 2013. Web. 30 May 2013.
• Omada• "Diabetes Prevention Program (DPP)." National Diabetes Information Clearinghouse. US Department of Health and Human Services, n.d. Web. 30 May 2013.
• Shape Up• Leahey, Tricia M., Melissa M. Crane, Angela Marinilli Pinto, Brad Weinberg, Rajiv Kumar, and Rena R. Wing. "Effect of Teammates on Changes in Physical Activity in a Statewide
Campaign." National Institute of Health. Preventative Medicine, July 2010. Web. 30 May 2013.• Leahey, Tricia M., Rajiv Kumar, Brad M. Weinberg, and Rena R. Wing. "Teammates and Social Influence Affect Weight Loss Outcomes in a Team-Based Weight Loss
Competition." Articles: Behaviour and Psychology. Nature Publishing Group, Jan. 2012. Web. 30 May 2013.• Wing, Rena R., Angela Marinilli Pinto, Melissa M. Crane, Rajiv Kumar, and Brad M. Weinberg. "A Statewide Intervention Reduces BMI in Adults: Shape Up Rhode Island Results."
National Center for Biotechnology Information. U.S. National Library of Medicine, May 2009. Web. 30 May 2013.• Wing, Rena R., Melissa M. Crane, J. Graham Thomas, Rajiv Kumar, and Brad Weinberg. "Improving Weight Loss Outcomes of Community Interventions by Incorporating
Behavioral Strategies." American Public Health Association -. N.p., 15 Mar. 2010. Web. 30 May 2013.
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