Games als Marketingmiddel - Bart hufen

BrandNewGameDigital Interactive Branding

BrandNewGameMenu

0. W.T.F.? 1. Digital Consumer2. Digital Branding 3. Digital Cases 4. Digital Future

BrandNewGame0. Who The F*!?

BrandNewGame0. Who The F*!?

: @BartHufen

Bizz : www.brandnewgame.nl

Blog : www.gamingandbranding.com

Book : www.brandnewplayground.com

Building Brands in the

Digital Era

BrandNewGameWat is dat?

BrandNewGame 2/3. Digital Design

1972 1979 1986 2000 2007 …

Digital Consumer

BrandNewGame1/3. Digital Consumer

BrandNewGame1/3. Digital Consumer

Some Facts

> 600 million people on Facebook > 60 million people play Farmville

> 7 million people on Hyves > 1,5 million people play games on Hyves

> 150 million unique visitors on Spilgames portals

8/10 downloaded apps are games – free and paid

BrandNewGame1/3. Digital Consumer

FarmVille

BrandNewGame1/3. Digital Consumer

FarmVille

BrandNewGame1/3. Digital Consumer

FarmVille

FarmVille

BrandNewGame1/3. Digital Consumer

Old McDonald had a Farm…

BrandNewGame1/3. Digital Consumer

Old McDonald had a Farm…

BrandNewGame1/3. Digital Consumer

Some Facts

BrandNewGame1/3. Digital Consumer

BrandNewGame1/3. Digital Consumer

BrandNewGame1/3. Digital Consumer

Digital Branding

BrandNewGameWat is dat?

BrandNewGame 2/3. Digital Branding

BrandNewGame 2/3. Digital Branding

1. Be Real (authentic) 2. Behave Righteously 3. Remain Remarkable 4. Remain Relevant 5. Reward Relationships

Digital Cases

BrandNewGame3/3. Digital Cases

Games to support objectives on:

- Product - Price - Place - Personnel - Promotion

BrandNewGame3/3. Digital Cases

ING – Internal Branding & Training of Staff

BrandNewGame3/3. Digital Cases

BrandNewGame3/3. Digital Cases

BrandNewGame3/3. Digital Cases

BrandNewGame3/3. Digital Cases

Results:

- 95% played the game - 86% more than once - Relevant data

Resultaten

Winnaar highscore mei 2009“Ik bleef steeds op een bepaald niveau steken, totdat ik een klant aan het begin van het gesprek een flesje water aanbood. Hierdoor kreeg ik meer punten voor klanttevredenheid. Op ons kantoor passen we deze werkwijze nu ook toe. En met succes, klanten reageren heel enthousiast”

BrandNewGame3/3. Digital Cases

Bjorn Borg Europe – Increase Traffic to Stores & Conversion

BrandNewGame3/3. Digital Cases

Björn Borg & Pong => a Brand New Ballgame

Objective : Increase traffic to the stores and increase conversion Target : Young men and women aged 18-35 Concept : Playing tennis for discount in euro’s

Sports

BrandNewGame3/3. Digital Cases

Björn Borg

Tennis

UnderwearLifestyle

Urban Tongue in cheek

Colorful

FashionQuality

Leading

Young Minded

Consumer

Swedish

Abba

Parties

Dance

Fun New BallsWeird Scores

Comfortable

Down to earth

BrandNewGame3/3. Digital Cases

A Brand New Ballgame called ‘Bjöng’

BrandNewGame3/3. Digital Cases

A Brand New Ballgame called ‘Bjöng’ 10 minute playtime gives the right to 10 euro discount

BrandNewGame3/3. Digital Cases

Play the Bjöng Challenge and win up to 10 euro discount at Selfridges

BrandNewGame3/3. Digital Cases

BrandNewGame3/3. Digital Cases

BrandNewGame3/3. Digital Cases

POSTER / AD DIGITAL VOUCHER

BrandNewGame3/3. Digital Cases

Bjorn Borg Europe – Increase Traffic to Stores & Support Sell-Through

Digital Trends

BrandNewGame4/4. Digital Trends

Gamification of Society

Games to Support Marketing Objectives

Location Based Services & Augmented Reality

Collaboration between Communities & Brands

BrandNewGameGAME OVER

More presentations on Slideshare!

Let me know who YOU are!

And WIN my book!

BrandNewGameGAME OVER

: @BartHufen #BrandNewGame

Bizz : www.brandnewgame.nl

Blog : www.gamingandbranding.com

Book : www.brandnewplayground.com

BrandNewGameDigital Interactive Branding