Gamechangers CX ... Reimagining your brand and customer experience

Peter  Fisk  @GeniusWorks  IE  Business  School    

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GAMECHANGERS CX reimagining your brand and customer’s experience

Winning  in  the    

A  new  breed  of    DISRUPTIVE INNOVATORS

Reimagine  the  CUSTOMER

EXPERIENCES

Ready  to  CHANGE

THE WORLD CUSTOMER’S EXPERIENCE

DISRUPTIVE INNOVATORS

ZIGZAG ZEITGEIST

CHANGE THE WORLD

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GAMECHANGERS CX reimagining your brand and customer’s experience

My passion

Winning  in  the    

ZIGZAG ZEITGEIST

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GAMECHANGERS CX reimagining your brand and customer’s experience

Kaleidoscope world

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Tectonic shifts

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Customers in control

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New opportunities to grow

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Time to think bigger

Winning  in  the    

A  new  breed  of    DISRUPTIVE INNOVATORS DISRUPTIVE INNOVATORS

ZIGZAG ZEITGEIST

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GAMECHANGERS CX reimagining your brand and customer’s experience

The Gamechangers

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Audacious ideas

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Shaping the future

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10 times not 10%

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es

1.  23 & Me 2.  Aravind 3.  Epocrates 4.  Genentech 5.  Intuitive Surgical 6.  Narayana H 7.  Organova 8.  PatientsLikeMe 9.  Scanadu 10. Second Sight

1.  Amazon 2.  Aussie Farmers 3.  Etsy 4.  Fab 5.  Greenbox 6.  Le Pain Q 7.  Positive Luxury 8.  Trader Joe’s 9.  ZaoZao 10. Zilok

1.  Apple 2.  Beauty’in 3.  Godrej 4.  Lego 5.  Method 6.  Natura 7.  Nike+ 8.  Oculus Rift 9.  Pebble 10. Renova

1.  Alibaba 2.  ARM 3.  Bharti Airtel 4.  Giff Gaff 5.  Google X 6.  Rackspace 7.  Raspberry Pi 8.  Samsung 9.  Tencent QQ 10. Xiaomi

1.  Aeromobil 2.  Air Asia 3.  AirBNB 4.  Emirates 5.  Kulula 6.  Moveo 7.  Pipistrel 8.  RedBus 9.  Virgin Galactic 10. Zipcars

1.  3DHubs 2.  Corning 3.  DP World 4.  Dyson 5.  Embraer 6.  Local Motors 7.  Space X 8.  Syngenta 9.  Tata 10. Tesla

1.  Aeroshots 2.  Gram-Danone 3.  Graze 4.  Isis Organic 5.  Juan Valdez 6.  LA Organic 7.  Moa Beer 8.  Nespresso 9.  Yeni Reki 10. Zespri

1.  Ashmei 2.  Beats 3.  Desigual 4.  Gilan 5.  Indetix 6.  Patagonia 7.  Rapha 8.  Shang Xai 9.  Threadless 10. Tom’s

1.  Alior Sync 2.  La Caixa 3.  Fidor 4.  First National 5.  Itan Unibanco 6.  Moven 7.  M-Pesa 8.  Square 9.  Umpqau 10. Zidisha

1.  Al Jazeera 2.  Coursera 3.  Future 4.  Pixar 5.  Pledge Music 6.  Red Bull 7.  Rovio 8.  Spotify 9.  Ushahida 10. Wordpress  

futureproduct futurefashion futurefood futurestore

futurehealth futuretech futuremakers futurebank

futuretravel

N/S American brands European brands African/Arab brands Asian/Oceania brands

futuremedia

1.  Ashoka 2.  AzuriTech 3.  Graal Bio 4.  IBM 5.  IDEO 6.  Kickstarter 7.  Li & Fung 8.  Live Nation 9.  Salesforce 10. Y Combinator

1.  FC Barcelona 2.  Bitcoin 3.  Bhutan 4.  The Elders 5.  Lovemarks 6.  Oregon Project 7.  ParkRun 8.  WWF 9.  Zoe Suggs 10. You  

futureservice futurebrands

© Peter Fisk 2015 [email protected]

The world’s most disruptive innovators today …

Time for more radical

innovation

Winning  in  the    

A  new  breed  of    DISRUPTIVE INNOVATORS

Reimagine  the  CUSTOMER

EXPERIENCES CUSTOMER’S EXPERIENCE

DISRUPTIVE INNOVATORS

ZIGZAG ZEITGEIST

GAMECHANGERS CX reimagining your brand and customer’s experience

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Customer Business

Rethink purpose

The customer’s experience

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© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Rethink brands

Innovating the experience

!© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Rethink innovation

Individual and immersive

!© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Rethink marketing

Inspiring and enabling

© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Rethink experiences

Achieving more together

!© Peter Fisk 2015 More details in the new “Gamechangers” book +genius

Rethink relationships

Experience-driven business

Time to rethink your customer’s

experience

Winning  in  the    

A  new  breed  of    DISRUPTIVE INNOVATORS

Reimagine  the  CUSTOMER

EXPERIENCES

Ready  to  CHANGE

THE WORLD CUSTOMER’S EXPERIENCE

DISRUPTIVE INNOVATORS

ZIGZAG ZEITGEIST

CHANGE THE WORLD

+genius

GAMECHANGERS CX reimagining your brand and customer’s experience

What will you do?

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Vision Canvas

Strategy Canvas

Growth Canvas

Disruption Canvas

Brand Canvas

Engagement Canvas

Proposition Canvas

Relationship Canvas

Insights Canvas

Co-creation Canvas

Innovation Canvas

Business Canvas

Leadership Canvas

Sustainability Canvas

Culture Canvas

Performance Canvas

FUTU

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B BR

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D L

AB

CR

EA

TIVE

LAB

PER

FOR

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How will your customers be winners?

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Be Bold Be Brave

Be Brilliant

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[email protected]  @GeniusWorks  www.theGeniusWorks.com