Game Ready Power Point Presentation2

Brought to you by CoolSystems, Inc.

The leader in injury treatment and post-operative recovery through active compression and cold technology

Tom BradyNew England Patriots

With Game Ready during rehab from knee surgery

“ Yesterday, adorably, Gisele was hauling what appeared to be a ‘ Game Ready’ rehab device for her beau.

High-end Game Ready products are geared to help athletes recover more quickly from soft-tissue injuries and surgery.”

Boston Globe, December 28, 2008. Reproduced with permission of the copyright owner. Further reproduction or distribution is prohibited without permission.

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Game Ready Snapshot

• History

- Company founded in 1997 using NASA technology.- In 2001, Brian Maxwell, world class runner and founder of

PowerBar, refocused the company in sports therapy under the Game Ready Brand.

- Product launched in 2002

- ~ 60,000 patients treated with Game Ready in 2008 alone!.- Over 550 professional and collegiate sports teams use Game

Ready.

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Who is Using Game Ready?

• Individual Pro Athletes: 800- NFL: 552, NBA: 115, WNBA: 6, MLB: 101, NHL: 32- Motorcycle Pros: 23, Individual Sports: 38

• Pro Teams: 156- NFL: 32, AFL: 7, NBA: 31, WNBA: 5, MLB: 25, NHL: 31, MHL: 12, MLS: 7- International Sports: UK Premier Soccer League among others

• Other- Universities and Colleges: 396, High schools: 266- All US Olympic Training Centers & Olympic Games- Naval Special Warfare Groups, US Navy Seals- San Francisco Ballet

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From Professional Athletes to Industrial Athletes to Post-Op Patients: What People Are Saying About Game Ready:

• “ I’ ve seen a two-fold increase in recovery rates. Guys that normally would have been out for a week are back in half the time.” -- Stan Conte, Head Athletic Trainer, San Francisco Giants

• Patients recover at least 20% faster with the use of Game Ready. A patient’ s recovery is impacted by three things: Motivation of the patient; the type of surgery; and, the rehab device. With the Game Ready system we can positively effect the rehab part of the equation. -- Peter Millett, MD, Steadman Hawkins

• “It has reduced by 30 to 50 percent the time employees spend on modified duty.” -- Lyn Moore, Occupational Health Practitioner, Valero Refinery

• “ I was weeks ahead of progress compared to my other shoulder surgeries (without Game Ready). I breezed through my recovery and therapy this time. There wasn’ t half as much swelling after my third surgery.” Ben Kelly, Game Ready Patient after his 3rd Shoulder Surgery

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Cold and Compression: the Current Standard of Care

Traditional co ld therapie s such as ice bags and cold packs:• :Why it works Reduces pain, swelling, and muscle spasms• :Defic ienc ie s of current s o lutions

- Inconsistent and uncontrolled temperature.- Poor coverage of the injured area (a bag of ice lies statically on top of the

treatment site, creating air pockets and concentrated areas of cold)- Leaking- Potential for frostbite

Traditional wraps and bandages :• :Why it works Controls swelling and edema• :Defic ienc ie s of current s o lutions

- Lack of control or precise application of pressure- Provides static pressure which does not offer maximum efficacy

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How Game Ready Offers More

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Active compression enhances the effects of cold therapy…

Infrared Thermal Images of Cryotherapy Products Applied to the Knee• Game Ready’ s combination of active

compression and simultaneous cold therapy facilitates faster, longer cooling

• Game Ready Wraps provide circumferential therapy covering more surface area

• Game Ready Wraps reach key pain points for ACL repair or total knee replacement patients such as the upper shin and back of the knee respectively

Side view shown. First skin temperature measurement immediately after completing 30 minutes of treatment, and subsequent images at ten and thirty minutes post-treatment. All devices applied per manufacturer’ s instructions and all measurements taken from uniform distance. All devices applied on different days allowing full recovery for “ test joint.”

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The Result: Accelerated Recovery

• Tangible evidence of efficacy in range of motion: Flexion and Extension.• Extension with Game Ready is two weeks faster recovering to pre-operative levels, and fuller Extension

is attainable with GR during 4 week rehab protocol. • Flexion with Game Ready at 4 weeks is essentially normal, while without GR is 10 degree deficit.

Randomized, controlled study comparing 40 patients who used either Game Ready or a DuraKold ice pack following knee arthroscopy. Goradia, V.K., MD, Warnock, N., MD, MBA (2007); Presented at Arthroscopy Association of North America April 2007.

Red: The Better & Faster Outcome

Red: The Better & Faster Recovery of Flexion

GR patient making substantive gains while alternative is still working to regain lost Extension

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Return on Investment

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Es timated Re imburs ement

$24,000$500$100$1010

$12,000$250$50$105

$2,400$50$10$101

Per Year PerMonth

Per Day PerTreatment

PatientsTreated

Commonly used CPT code (97016 – )VasoPneumatic Compres s ion Usual & Customary reimbursements range from 11.00 – 20.00 per treatment

• How many patients do you typically treat with ice?• How much are you typically reimbursed for your ice treatments?

Providers should contact their local carriers/payers for their current interpretation of coverage and coding policies. Providers should be aware that coding, coverage, and payment change over time and that such coding, coverage, and payment are often subject to medical policy, judgment, and interpretation.

The information described here is not intended as a recommendation. It is the healthcare provider’ s responsibility to determine appropriate codes, modifiers, and charges for the services rendered. Game Ready makes no representation that any discussed reimbursement information is correct under all circumstances or that the use of this information will prevent differences of opinion or disputes with payers and will bear no responsibility or liability for its use.

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The Game Ready System

• Offers more therapeutic benefits than other modes of compression or cold therapy.

• Treatment adjusts to individual needs and tolerances.

• Anatomic Wraps for virtually every major body part.

• Effective and dependable technology.

• Portable and easy to use.

Core Technology: What Makes Game Ready Different

• Based on NASA spacesuit technology: Controlling pressure and temperature in a single solution.

• High fluid flow rates “ carry” heat away from the area being treated.

• First to introduce active compression and cold therapy in one system.

• A comprehensive range of anatomically designed wraps for virtually every major body part.

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Typical Game Ready Treatment Protocols

These protocols have been used by other Game Ready customers and are provided as a courtesy. Please consult with a physician for specific instructions and orders- Day of Surgery: No or low compression as indicated. 30

minutes “ on” , 30 minutes “ off” . Consider program 2- Day 2 through 5: Low to medium compression as tolerated.

30 minutes “ on” , 30 minutes “ off” ” . Consider program 3- Remander of rental period: Continue using with as much

pressure as tolerated. 30 minutes “ on” and 60 minutes “ off” .

- Use during PT: Set cold and compression as tolerated for the time period required.

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Questions?