2001 2011 2007 2008 2009 2010
Dec 04, 2014
2001
20112007
2008
2009
2010
04/09/2023 Game in the City 2010 r/evolutie
Joost RietveldStrategic Advisor for Two Tribes
PhD. in management at London Cass Business School
www.strategyguide.nl | @vgstrategyguide
04/09/2023 Game in the City 2010 r/evolutie
Evolution vs. revolution in the digital gaming industry
“How small and medium sized video game developers can and need to evolve through industry wide revolutions?”
04/09/2023 Game in the City 2010 r/evolutie
Content of presentation
• Context• Two Tribes retrospective • Lessons learned• Future for Two Tribes?
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Context
A rapidly changing, maturing, but dynamic industry, characterized by
fads, technological changes and consolidation.
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
Institutionalization of the digital gaming industry
How original IP triggered foundation of Two Tribes B.V.
04/09/2023 Game in the City 2010 r/evolutie
Two Tribes retroperspective
Digital revolution in gaming..
How the advent of digital distribution channels triggered a conception of
self sustainability
04/09/2023 Game in the City 2010 r/evolutie
True indie publishing in digital gaming?
How Two Tribes evolves through Two Tribes publishing
Two Tribes retroperspective
04/09/2023 Game in the City 2010 r/evolutie
Lessons learned (the boring stuff)
1. Find balance between exploration – exploitation (March, 1991)
2. Continuously innovate (Carcia & Calantone, 2002)- incrementally to exploit on what you have (BUT DO ADD VALUE!)- really new to explore on novel ideas and opportunities
3. Know your strengths, know your market- to know where you are heading… (Barney, 1991)- adopt a contingency approach (Mintzberg, 1978)
Future for Two Tribes?
04/09/2023 Game in the City 2010 r/evolutie
New IP based on puzzle
genre
Strategic- and marketing
capabilities
Two Tribes Publishing
B.V.
04/09/2023 Game in the City 2010 r/evolutie
THANKS!
[email protected]@vgstrategyguide
www.twotribes.com | www.strategyguide.nl
04/09/2023 Game in the City 2010 r/evolutie
References
• Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1.
• Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2.
• March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1.
• Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9.