Game Development Essentials An Introduction
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Game Development Essentials An Introduction
Chapter 12Marketing & Maintenance
developing the community
Key Chapter Questions
■ What are the respective functions of the roles associated with marketing—such as advertising, public relations, sales, and promotion?
■ What are the functions of customer support in the game industry?
■ How are fan communities created and maintained?
Marketing
• Advertising• Public relations (PR)• Sales• Promotion
Customer Support
• Official website• Tutorials• Newsgroups• Newsletters• Player matching
Prosumerism: Player as DeveloperModding
Neverwinter Nights mods created by the Midreach affiliation.
Prosumerism: Player as DeveloperFan-Produced Content
The Queen of Heart series (based on the popular Japanese game To Heart) is produced by fans.
Prosumerism: Player as DeveloperFan Sites
Ultimate Gamers is a Blizzard Entertainment fan site.
Summary
Customer Support• Official website• Tutorials• Newsgroups• Newsletters• Player matching
Prosumerism: Player as Developer• Modding• Fan-produced content• Fan sites
Marketing• Advertising• Public relations (PR)• Sales• Promotion
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