Becoming a Digital Voice for Change Harnessing the Power of Social Media
GALS Social Media Presentation- Feb 25 2012
Oct 28, 2014
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Becoming a Digital Voice for Change
Harnessing the Power of
Social Media
Use the Media to Share Your Message
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Social media outlets are interactive, democratizing online tools
Using social media you can:
Find and follow other users with similar interests in real time.
Become part of online communities, share information and expand networks.
Increase your visibility and reach
Using Facebook, you can: Connect to millions of potential
supporters Post updates about new developments,
issues, and events Provide a way for people to get in
contact with you about the cause Create the impression that your cause is
forward thinking and progressive
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Facebook can be used to organize issue based campaigns and build a support base. You can both create an individual page and a page for your organization or a cause
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Campaign Facebook Pages
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Twitter allows you to send short messages of 140 characters or less. These short messages can be used to organize campaigns and build a support base.
Using Twitter you can:Send campaign updates in real timeInclude links to articles, websites, and videos, Send a photo of yourselfFollow other users who promote similar causes
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
How to Get Twitter Followers:
# Hashtags! # Quality over quantity Search for your area of
interest and then answer questions or respond
Engage with your followers, be responsive, thank them for support, give them ways to get involved
Keep it fresh! Because of short lifespan of a tweet, be active.
Activity: Compose Your Own
Tweet!
YouTubeYouTube is a website that
hosts video posts for users. It is the second largest volume of searches.
Using YouTube you can: Create a channel Connect with channels of
similar themes Connect with users of similar
interests Strike an emotional chord! Host video for other
platforms
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
How to Increase Viewers and Subscribers
Keep it shortHave a call to action at the endAsk for user-generated contentTag & title your videos with relevant
keywordsReact to current eventsTell serial stories that engage viewers &
keep them coming back (lonelygirl15)Share links for your videos with
supporters so they can help spread the word
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Blogs
Blogs are accessible, informal online journals. These writings have no character limit and can be written in a conversational tone.
Using Blogs you can: Write about success stories from
your organization’s work Write about your issue and your
strategy Post links to other articles Include video or photos of your
work Allow readers to comment on your
posts to promote conversation
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
How to increase readership
Keep it relatively short (max. 1200)
Diversify media: video, photo, audio, tweets
Promote yourself Use tags/keywords for
increased visibility Cater to a specific
audience
Harnessing the Power of Social Media: Becoming a Digital Voice for Change
Chrysler Ad: The Power of Social Media
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