Gallo

A MEDIA KILLERS AND TRADITIONAL MEDIA

Kiev

October 21st

DIFFICULT, EXCITING and CHALLENGING

TIME FOR MEDIA COMPANIES

Dramatically changing markets

print media decline

digital media grow

Questions about future of the print media.

Change in the fundamental question?

from Will print media die?

for When will print media die?

.

WHAT IS THE REASONS

FOR THESE TRENDS?

WHO ARE THE KILLERS

OF TRADITIONAL MEDIA?

ANSWERS SEEM TO BE EASY

and OBVIOUS

WHO ARE THREE MAIN TRADITIONAL

MAIN MEDIA KILLERS?

1) INTERNET

2) SOCIAL NETWORKS

3) TABLETS

IS IT REALLY TRUE?

REAL TRADITIONAL

MEDIA KILLERS

ARE WE OURSELVS

THREE REASONS FOR THIS STATEMENT

1. We are loosing our media industry identity 1. What is our product?

2. Mixing of professional and amateur content (AL JAZEERA)

Citizen journalism

3. We are changing our values – SPEED versus RELIABILITY

(Norwegian killer)

2. We are overestimating power of new

digital media 1. Egypt revolution and role of social media

3. We are helping our killers to kill us

1. We are rushing to publish our content ASAP on each new High

Tech gadget, device without because "WE HAVE TO BE

THERE!!" But why?

MULTI CHANNELL PUBLISHING IS MUST!

BUT

BEFORE WE START TO DO IT

WE HAVE TO KNOW

1) How new digital activity will

effect our current business

2) What is the business model

for new activity

NOW EVERYBODY CAN BE "PUBLISHER"

BUT

YOU NEED TO GENERATE

UNIQUE CONTENT

TO BE WINNER

FROM THEORY TO PRAXIS

SOME EXAMPLES, CASE STUDIES

OUR CLIENTS

CASE STUDY 1 – full scale editorial reform

AlYaum Media Company (Dammam,

Saudi Arabia)

GMM helped to develop one of the leading

Saudi newspapers

Current situation

-Leading newspaper

-Very profitable

BUT

-Competitor is entering market

MORE VISUAL NEWSPAPER

MORE VISUAL NEWSPAPER

The info-graphics for daily Al-Yaum

Ups and downs

of Husni Mubarak.

The info-graphics about

life of the Egypt ex-leader.

Col Gadaffi

One of the info-graphics

by series about arabic

leaders.

The info-graphics for daily Al-Yaum

Steve Jobs 1955-2011.

Life of the co-founder of

Apple.

The Nobel Prize

about Alfred Nobel and

history of The Nobel Prize.

The info-graphics for daily Al-Yaum

Iranian black history

is full of bombing countries

and killing political

characters.

The Jeddah’s tower

about the highest

skyscraper on the world

built in Saudi Arabia.

MULTIMEDIA WORKFLOW

•

PROCEDURES RULES

NEW NEWSROOM

NEW NEWSROOM

NEW NEWSROOM

CASE STUDY 2 – How change of the editorial

workflow, can save some cost

12 magazines – National Geographic, Marie Claire,

Home and garden… Current situation

-Leading magazine company

-Loosing money

- No digital activities

BUT

-No money for investment

NEW RESPONSIBILITIES, NEW WORKFLOW

THANK YOU FOR YOUR ATTENTION

Contact Us here in Kiev or via mail or visit our website

www.gallomultitimedia.com (Russian, English, Arabic language)

Roman GALLO

Founder

E-mail: [email protected]

Mobile: +420 724 320 465

+966 536 728 222

Martin BRUMMEL

Partner

E-mail: [email protected]

Phone: +420 603 820 806

www.gallomultitimedia.com