Gaining from the Knowledge of Other Disciplines

Gaining from the Knowledge of Other DisciplinesUsing a Sociological Theory to Study and Foster the Adoption of Innovative Services in Academic Libraries

Crystal Hampson, C-EBLIP Fall Symposium, Saskatoon, SK, October 14, 2015

(Batty)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Innovation Diffusion Theory (IDT)Introduction

Used across cultures Varied disciplines Everett Rogers’ Diffusion of Innovations

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Basic Elements of IDT

IDT studies how an innovation is communicated through a social system using certain communication channels over time.

(Rogers 5)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Adopter Categories

Innovators (2.5%) Early adopters (13.5%) Early majority (34%) Late majority (34%) Laggards (16%)

(Rogers 281)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Developing and Evaluating New ServicesInnovation Attributes

Individual’s perception of:1. Relative advantage – better than current2. Compatability – needs, values, experiences3. Complexity – easy to understand, use4. Trialability – try it first5. Observability – see others using it

(Rogers 219-266)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Innovation-Decision Process

Five Stages:1. Knowledge – general awareness, why, how2. Persuasion – form attitude3. Decision – adopt or reject4. Implementation – modify, or “re-invent”5. Confirmation – may discontinue

(Rogers 20-21, 168-218)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Promotion and Advocacy

Stage Communication Channel

Knowledge Mass communication (one-to-many)

Persuasion Subjective, evaluative information from near peers (two-way)

(Rogers 18-20, 168-218)

Communication Channels

Adoption Over Time

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(Hvassing)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

(“University of Saskatchewan Students from the School of Public Health.jpg”)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Gaining from the Knowledge of Other Disciplines | Crystal Hampson

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Promotion and AdvocacyCommunication Through a Social System

Influenced by people like themselves Opinion leader - informal role May be for or against Can be over-used Make own judgments Not overly aligned (credibility)

(Rogers 26-27, 300-401)

(Grandjean)

Drag picture to placeholder or click icon to add

Influence OL directly or indirectly (Valente)

Promotion and Advocacy

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

www.usask.ca

(Garnett)

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

www.usask.ca

(“Touring the Building.jpg”)

[email protected]

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Works Cited Batty, Lisa. “Reading Room at the British Museum.jpg” JPEG file. Wikimedia Commons,

30 Nov. 2005. Web. 18 Sept. 2015. <https://www.flickr.com/photos/ljb/69086940> Garnett, Ron. “Aerial View of the Campus.jpg” JPEG file. Flickr, 30 Jul 2005. Web. 18

Sept. 2015. <https://www.flickr.com/photos/usask/4425197156/> Grandjean, Martin. “Moreno Sociogram 4th Grade.png” PNG file. Wikimedia Commons,

16 Mar. 2015. Web. 04 Sept. 2015. <https://commons.wikimedia.org/wiki/File%3AMoreno_Sociogram_4th_Grade.png>

Hvassing. “Diffusion of Ideas.svg.” SVG file. Wikimedia Commons, 28 Feb. 2012. Web. 02 Jun. 2014. <http://commons.wikimedia.org/wiki/File:Diffusion_of_ideas.svg>.

Jones, Richard, Theo Andrew, and John MacColl. The Institutional Repository. Oxford: Chandos, 2006. Print. Chandos Information Professional Series.

Rogers, Everett M. Diffusion of Innovations. 5th ed. New York: Free Press, 2003. Print.

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

www.usask.ca

Works Cited “Touring the Building.jpg” JPEG file. Flickr, 21 Jul. 2015. Web. 18 Sept. 2015.

<https://www.flickr.com/photos/usask/20666858050/> “University of Saskatchewan Students from the School of Public Health.jpg”. JPEG file.

Flickr, 21 Nov. 2008. Web. 18 Sept. 2015. <https://www.flickr.com/photos/usask/3398544991/>.

Valente, Thomas W. “Social Network Approaches for Behaviour Change.” Rethink Research: University of Saskatchewan Research Intensification Series. Saskatoon, Saskatchewan. 05 March 2015. Presentation.

Gaining from the Knowledge of Other Disciplines | Crystal Hampson

www.usask.ca