Gain and Retain Customers with 7 Simple Social Tips€¦ · 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy

Gain and Retain Customers with 7 Simple Social Tips

Emma Vaughn Regional Development Main Street Hub

Kate Chandler Digital Content NFIB #7SocialTips

Seven Simple Social Tips 1. Discovery 2. Consideration 3. Leverage location-based marketing 4. Customer service 5. Find your voice 6. Gain advocacy 7. Stay connected Q & A

#7SocialTips

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NFIB is 325,000 small and independent business owners united by one clear mission: to protect the right to own, operate and grow a business.

Tip 1: Discovery

Customer Reviews

Real Time Customer Service

Reviews & Circles

Grow & Engage Customers

Targeted Local Customers

170+ Million Reviews

5,700 Tweets per Second

400 Million Active Users

5 Billion Posts a Day

140+ Million Users a month

Tip 1: Discovery

#7SocialTips

Tip 2: Consideration

Tip 2: Consideration

Tip 3: Leverage Location-based Marketing

#7SocialTips

Tip 4: Customer Service

Tip 5: Find your Voice

Tip 5: Find Your Voice

Remember the two P’s… Persona & Purpose

Tell, Don’t Sell...

Tip 5: Find Your Voice

vs.

Ok, you can sell a little...

Tip 5: Find Your Voice

Tip 6: Create Brand Advocates

#7SocialTips

Tip 6: Create Brand Advocates

Tip 7: Stay Connected

Tip 7: Stay Connected

NFIB.com/Marketing

Recap: 7 Simple Social Tips

1. Discovery 2. Consideration 3. Leverage location-based

marketing 4. Customer service 5. Find your voice 6. Gain advocacy 7. Stay connected

#7SocialTips

Contact Us:

888.900.0920 [email protected]

www.mainstreethub.com www.facebook.com/mainstreethub

Twitter @MainStreetHub www.mainstreethub.com/webinars/

Thank you!

#7SocialTips

Contact Us:

800.634.2669 [email protected]

NFIB.com facebook.com/NFIB

Twitter @NFIB NFIB.com/webinars