Presenting the... “Hey Dan, how did you create that?” Series a ‘project-perspective’ based series of presentations on the creative process of Dan Madinabeitia
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Presenting the...
“Hey Dan, how did you create that?”
Series
a ‘project-perspective’ based series of presentations on the creative process of
Dan Madinabeitia
Slideshow I
“The GAIM 2013 Cabana Illustration Project”
Where did this idea come from? The GAIM USA team from the Finance Division at IIR. GAIM stands
for Global Alternative Investment Management
Assigment? Create an illustration (“New Yorker”/“Wall Street Journal” style) of a
crowd of hedge fund managers and investors networking in cabanas in Boca Raton for the cover of the GAIM USA 2013 brochure.
Timeline? 1 month
Design challenge? creating a cohesive style while simultaneously drawing a crowd of
people from scratch.
The tools:
• pencils and sketch pad • Adobe Photoshop• A WACOM tablet• Stylistic references from
publications
commuter geek:me and my tablet on the New Jersey Transit train from Gladstone to Penn Station, NY
I used Pinterest to create a mood board of cartoons I found created by various illustrators
First - sketch in pencil, scan and start transferring in Photoshop with the WACOM tablet and pen...
Also adjust contrast to set a cohesive visual rythm...
Begin adding color in Photoshopusing paint tools...
Adjust size of the piece to eventually fit into the cover once THAT size has
been approved...
We played with the idea of a sepia-toned image to fit with the GAIM brand. Time was a huge challenge. At one point we had to place the image on an unfin-ished mock up of the cover... It looked really bad. The Divisional Manager freaked.
- deal, move on...
Present to divisional team in progress and make adjustments - One person felt as though
it made serious financial people look like ‘Beevis and Butthead’
- deal, move on...
Hone in on the detail
Photoshop allows for great detail work with its zoom function. The golfer in the back-ground will be really small in the final piece.This is just an example of doing detail which is really important in creating a final effect
Photoshop is also great for creating shadows (look under the tables and couches in the background) which were added as a final touch to add “pop” to the image
And here we have our final piece...
The client really liked it. So we made more for the brochure
interior and website
Related Documents
