Gagan CV

Summer Training Project On

G.S.Auto International

early 1940s 1982 Government of India established

Maruti Udyog Limited (MUL)

Introduction Auto Parts Industry

India seen as a significant player entry of new vehicles ACMA - turnover of the auto component

industry is being estimated at around US$ 19.2 billion in 2009-10

Today's Scenario

agency for the Indian Auto Component Industry

exchange of information represents over 479 companies

ACMA

G.S.Autos International Limited

Customer satisfaction Growth world class quality preferred supplier to

OEM’s

VISION

Quality is a mission

MISSION

started long back in 1938 Founder, Baba Gurmukh Singh ji sons Giani Bhagat Singh (Former Chairman-

G.S. group) and S. Jagat Singh (Former MD- G.S. Group

HISTORY

Mr. Jasbir Singh Ryait (Current Chairman & CEO, G.S. Auto) and Mr. Surinder Singh Ryait (Current MD, G.S. Auto)

G.S. Auto Comp (P) Ltd G.S. Automotives (P) Ltd G.S. Foods

GROUP COMPANIES

Automotive Components Manufacturers Association of India (ACMA)

Society of Automotive Engineers, USA Confederation of Indian Industry (CII)

Memberships

Engineering Export Promotion Council Auto Parts Manufacturers Association,

Ludhiana (APMA) Institute of Professional Innovators, Detroit

Machined Parts:◦ King Pin set◦ Spring Pins◦ Shackle Bolts◦ Check Nuts

Product Range

◦ Axle Studs◦ U-Bolts◦ Centre Bolts◦ Miscellaneous Bolts and Genuine Nuts

◦ Wheel Bolts◦ Spindle Damper◦ Shock Absorber Pin◦ High Nuts

Forged Parts

◦ Castle Nuts◦ Hex Nuts◦ Flange Nuts◦ Washer Type Nuts

◦ Customized Aluminum Bronze Parts of Different Sizes (Bushes)

Non Ferrous Cast Components:

◦ Spring Hanger Shackle/Bracket◦ Engine Mounting◦ Base Plates◦ Threaded Rings

Ductile Iron Cast Components:

Tata Motors Ashok Leyland Volvo Mahindra & Mahindra

MARKET

Maruti Udyog Limited Swaraj Mazda Eicher Motors Delphi

◦ Germany◦ United Kingdom◦ Holland◦ Saudi Arabia◦ Morocco◦ Egypt◦ Iran◦ Belgium

Export Market

◦ Malaysia◦ Singapore◦ USA◦ Denmark◦ South Africa◦ UAE◦ Switzerland

NAME DESIGNATION

Mr. Jasbir Singh Ryait Chairman and Whole Time

Director

Mr. Surinder Singh Ryait Managing Director

Mrs. Dalvinder Kaur Ryait Director

TOP EXECUTIVES

Mrs. Amarjeet Kaur

Ryait

Director

Mr.Makhan Singh Director

Mr. Sewa Singh Director

SWOT

◦ All India Presence◦ Well organized Distribution system◦ Better Organized as compared to Competitor’s ◦ Good Quality Products and good product range◦ OEM Support

Strengths

◦ Prices are high as compared to other manufacturers

◦ Cannot Target the End users.

Weaknesses

◦ Growing Market◦ Explore new markets abroad◦ Difficult business environment for SME’s player◦ Trailer Market is Growing Rapidly

Opportunities

◦ New Entrants at Local and Regional Levels◦ Increasing Prices of Steel◦ Foreign Competition

Threats

Research

“Competitive Analysis Of Suspension Bushes In Ludhiana

Market”

Title

To do the comparative analysis of suspension bush of G.S.Autos in Ludhiana market.

To study the various factors which affect the buying decision of distributors and retailers

To study the awareness level of distributors / retailers of G.S.Autos .

Objectives Of Research

Research DesignThe research design of this project is

descriptive

Data collection methodsThe required information was gathered from

both Primary and Secondary Sources.

RESEARCH METHODOLOGY

SAMPLING DESIGNUniverse Universe for this research project is all the

persons who are dealing in suspension bush.

PopulationThe people in Ludhiana are considered as

population who are dealing in suspension bush.

Sampling technique In this study convenience sampling of time

and is adopted