GADAB Getting Started

Overview Invite your customers, human and canine, to paint a dog bowl

and enter their work of art into our 8th Annual Give A Dog A Bowl

dog bowl painting contest.

Phase 1 – Local Level You host the contest first, at the local level, in your studio. Your winners

will be chosen via voting on your website in categories “Under 12”

and “12+ Over.” Prizes are determined by you. Consider

networking with local pet businesses to create gift baskets which

include a VIP Card and Doggus Maximus…

Phase 2 – National Level 1st Place Winners from each of your categories are entered into

the national level contest for a chance to have their bowl featured

in the 2015 contest advertising materials and a Family Paint Party.

Rules & Policies We don’t have many rules.. But the few we do have are

important so please read carefully.

Internal Policy… • Bowls are separated into two categories: Under 12 and 12+

• Your 1st Place Winner in each category is entered into the

national level – that is a total of two entries per studio.

• You must use our dates to be included.

It is important that you run your promotion according to the

dates posted in order for your winner’s bowls to be treated with

the same considerations as any others.

Rules for the Customer… • Bowl must be painted at Color Me Mine during the contest

live dates in order to be eligible.

Timing August 26: Launch on National Dog Day!

August 26 to September 26 : Contest Live Painting Dates

September 30: Submit photos of your entry bowls to Tara for prep.

October 15 – 24: Local Voting On Your Website.

October 24: Local 1st Place Winners submitted to Tara

October 27-31: National Entries on main CMM site for viewing

November 3, 2014: National Winner announced online

Voting Voting will take place in your online voting page within your

website. It's great fun to watch the incredible spike in website

traffic during the contest. It is not recommended that voting

take place in more than one platform as it will become

confusing to the customer and difficult to track.

For those of you tempted to use Facebook as a platform for

voting… Remember, we use Facebook as a tool to drive

customers to our website. This contest is a unique

opportunity to drive people directly to your site. Don't muddle

that with an attempt to create voting via 'likes' on Facebook,

use Facebook to chat about the contest, directing people to the

voting on your website.

As voting is taking place, keep sharing a link to your contest

voting page on Facebook, and encouraging customers to share

the link so their friends can vote!

Prizing LOCAL LEVEL PRIZE

This is determined by you. Consider networking with your local

Pet businesses to create fun gift baskets. Consider including a

VIP Card and Doggus Maximus.

First place winners from each studio are entered into the national

level contest for a chance to win…

NATIONAL LEVEL PRIZE

The Color Me Mine Home Office will provide a Family Paint

Party, valid for up to 6 painters, for each winner, as well as the

honor of being featured in the 2015 GADAB advertising

materials.

Actual prizes and certificates for the paint parties will be

delivered to the winning studios so that the owner may present

the winner with their prizing directly.

Product & POS Any pet bowls are acceptable. Please use actual SKUs and

descriptions so that we are able to poll results accurately. We will

be running a bisque race… encourage your employees to track

your studio’s progress in the bisque race!

Popular BISQUE

CCX001A Dog Dish

Gare 2020 Large Dog Bowl

Gare 2021 Bone Shaped Dog Bowl

Gare 2055 Medium Pet Dish

Gare 2056 Large Pet Dish

DESCRIPTIONS we track: FOOD DISH, PET BOWL, DOG BOWL, DOG ROLY BOWLY

CAT DISH, DOG DISH, KITTY BOWL, BONE BOWL, CAT BOWL

CAT ROLY BOWLY, DOG FACE BOWL, DOG BOWL, PET DISH

Processing Bowls Here are some tips to successfully processing entries:

• Explain contest details as the customers paints their bowl.

• Using contest entry forms? Fill out before paying.

• Photograph the bowls as they come out of the kiln, so there is

no interruption to service, allowing customers to pick up as

usual.

It's a good idea to stage a spot in the back for photos so it's easy

to get them as needed. Recommended, cover small surface area

and background/wall with black cloth or white table paper and

leave a camera with photo quality set to high, handy. As bowls

come out snap a pic of the bowl along with the customer name

writing on a piece of paper sitting beside it (makes it easy to

track who’s is who’s. Please be careful that the whole bowl is in

frame. Feel free to take multiple photos of each bowl. As the time

approaches for you to send them to me, I will provide delivery

instructions. I will need photo files named accordingly:

Bonny_Under12 or Bonny_12Over

Prep Start with your Staff Use your team to come up with cool ideas to make your contest

great. Delegate responsibilities to staff. Consider having a staff

painting contest in early August. This gets them excited and

creates great painted samples for displays.

Reach Out To Potential Partners Approach potential partners such as pet businesses and non-

profits. Invite them to brainstorm being a part of the event.

Order Bisque Be sure you have plenty of dog bowls on hand

(or Black)

Partners Obvious partners are pet stores, pet bakeries, groomers and any

other pet related businesses. Children’s museums would make an

excellent partner, to host the entries as a show!

Offer to feature partners on your advertising materials and

partner page. Can they donate prizing? Help advertise?

You might also work with local non-profits such as shelters,

Humane Society or SPCA. Choose the one with the largest

network and greatest reputation.

Consider hosting pet adoptions at the studio. Don’t worry, this

mostly involves albums featuring pictures of animals and only a

few, well behaved live ones on site. Pet adoption days are

newsworthy… don’t be too quick to dismiss the idea.

Consider making donations to your chosen organization.

Post Post Info On Your Website: • Home Page, Promotions Page, Calendar Page

• Offering a Pet themed KNO?

Voting Gallery Page Live goes live October 15. Turn off

voting at midnight October 24th.

Facebook, Twitter & Instagram: • Post lots of reminders and announcements

• Post pics of employee & customer painted dog bowls to boost

awareness and excitement.

Send Out CC Email Invite • Keep customers up to date via email alerts

• Send invitations to enter, vote and share

1.First as an invitation when you launch

2.Next as a reminder and update 2 weeks later

3.Last as a final reminder for painting and to vote

Print Download Print Materials • Visit the Support Center > Marketing > Download Server >

Promotions > GADAB 2014 to download all materials.

• Add your studio info Print Table Toppers And Flyers

• Put table toppers on every table and in your shelf display

• Put a flyer up at the register, in the bathroom and ?

• Having a poster printed?

• Any neighboring businesses willing to post it for you?

• What about your local pet store? Print Employee Badges

• Have employees wearing the badges to stimulate questions

• Badges also make great bag stuffers! Staple them to bags

• Print Bookmarks and give them out to kids, libraries and pet

stores to give out

Play

Have Fun!