Screencaps of Gabriel Chan Cathay Pacific
Gabriel Chan - Cathay Pacific
Nov 01, 2014
Screencaps of work for Cathay Pacific This includes:
Spirit of Hong Kong:
http://www.cathaypacific.com/SpiritofHK
Competition that encompassed:
Main website banner
SEM
Microsite (EN/TC, Desktop/Mobile)
Banner ad buy
Social Media posts (with ad buy included)
Maldives route launch:
Promotional campaign that encompassed:
Teaser campaign with social media posts
Skytrax 2013 award:
Social media campaign that encompassed:
Live tweet of award acceptance at Cathay City
Social media posts (with ad buy included)
Monitoring of sentiment
Spirit of Hong Kong:
http://www.cathaypacific.com/SpiritofHK
Competition that encompassed:
Main website banner
SEM
Microsite (EN/TC, Desktop/Mobile)
Banner ad buy
Social Media posts (with ad buy included)
Maldives route launch:
Promotional campaign that encompassed:
Teaser campaign with social media posts
Skytrax 2013 award:
Social media campaign that encompassed:
Live tweet of award acceptance at Cathay City
Social media posts (with ad buy included)
Monitoring of sentiment
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Transcript
Screencaps of Gabriel Chan
Cathay Pacific
Key projects• Spirit of Hong Kong:
– http://www.cathaypacific.com/SpiritofHK– Competition that encompassed:
• Main website banner• SEM• Microsite (EN/TC, Desktop/Mobile)• Banner ad buy• Social Media posts (with ad buy included)
• Maldives route launch:– Promotional campaign that encompassed:
• Teaser campaign with social media posts
• Skytrax 2013 award:– Social media campaign that encompassed:
• Live tweet of award acceptance at Cathay City• Social media posts (with ad buy included)• Monitoring of sentiment
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