-
8/8/2019 ga-1228068092616920-8
1/22
Rohan Dighe, Social Apps Developer,Founder & CEO
Beyond Pageviews:
Measuring Interactions
-
8/8/2019 ga-1228068092616920-8
2/22
What about iPhone apps, how to? Future?
Lets meet outside
-
8/8/2019 ga-1228068092616920-8
3/22
How
works?
-
8/8/2019 ga-1228068092616920-8
4/22
_lkpid = "bfa21ca532a19b85ddcbd6c41acdd5b8";
_lkenc = "0";
_uacct = "UA-3815638-3";
urchinTracker();
Urchin.js
Google's service was developed from Urchin Software
Corporation's analytics system, Urchin on Demand (Google
acquired Urchin Software Corp. in April 2005).
-
8/8/2019 ga-1228068092616920-8
5/22
ga.js
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." :
"http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));
try {
var pageTracker = _gat._getTracker("UA-3815638-6");
pageTracker._trackPageview();
} catch(err) {}
-
8/8/2019 ga-1228068092616920-8
6/22
But we dontwant pageviews!!
-
8/8/2019 ga-1228068092616920-8
7/22
In a web without,
Pageviews,How do we
measure interactions?
-
8/8/2019 ga-1228068092616920-8
8/22
Today we explore
How does it all work?Javascript/AJAX
Flash ActionScript
-
8/8/2019 ga-1228068092616920-8
9/22
www.mgt_sys.com
Series of fortunate events..
onclickonmouseout
ondrag
-
8/8/2019 ga-1228068092616920-8
10/22
Funneling
Can also be trackable points or steps in
conversion funnels
-Eg-tagging the next button ineach step of an Ajax shopping cart can
show you where in the checkout
process users are abandoning their
carts.
-
8/8/2019 ga-1228068092616920-8
11/22
Some Simple Examples
DHTML pop open" user reviews
Ajax shopping cart abandonment
Flash video engagement
360 product views
Interactive ads or demos
-
8/8/2019 ga-1228068092616920-8
12/22
Lets See if we can solve some of their key issues
Anthony says For all standard pages, where there are links,
I'm not worried. We're an AJAX and JS heavy site, and that's
what I need some help with.
-
8/8/2019 ga-1228068092616920-8
13/22
Next, testing. Do you have any way to test
things? I can't get things to work through my
localhost, and anyways, it takes 24-48h for
anything to reach GA.... How do you do it? Or
do you just put in the code, hoping it works,
without testing it?
-
8/8/2019 ga-1228068092616920-8
14/22
Will analytics work on
localhost?
-
8/8/2019 ga-1228068092616920-8
15/22
Will only work with
websites
Which have a fully
qualified domain Name.
The following domain
would not work with
Google Analytics:
Localhost/epikone/myintr
anet
The following will work
with Google Analytics
mynetwork.net
localhost.com
epikone.com
-
8/8/2019 ga-1228068092616920-8
16/22
Some people say that the which I
copied and pasted from GA has to be run
before I run any TPs or TEs. Now I've tested it
and it works if I use TPs even above that GA
code - what's your take on that?
-
8/8/2019 ga-1228068092616920-8
17/22
In your code - how do you make sure it'smaintainable, and doesn't get messy? I can seemyself plastering all our HTML with TPs and TEs,
but we have so many onclick= all over the placewhich do different thigns, that its really not agreat solution, I think. I was thiking of eithercreating a generic wrapper which 'knows' what
the TP/TE should do, and then dynamically createit or something like that - but not sure if that'sfeasible. What's your experience there?
-
8/8/2019 ga-1228068092616920-8
18/22
Do you know anything about overhead? how
much does GA and TP/TE affect performance?
Load time?
-
8/8/2019 ga-1228068092616920-8
19/22
Design methodology: did you also first create a
list of events and pageviews which you want
to track, get the wholistic picture, or just get in
there?
-
8/8/2019 ga-1228068092616920-8
20/22
In Summary
Simple, common technologies
Very flexible application
Measure a variety of interactions
Be creative!
-
8/8/2019 ga-1228068092616920-8
21/22
A Few things to look @
http://en.wikipedia.org/wiki/Google_A
nalytics
http://code.google.com/apis/analytics/
docs/
http://analytics.blogspot.com/
-
8/8/2019 ga-1228068092616920-8
22/22
Contact Me
Email: [email protected]
Tel: +91 9890326596
http://www.twitter.com/rohandighe
