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BigDoor (http://bigdoor.com)

Tommy LeeDirector of Monetization and [email protected]@bigdoormedia

BigDoor powers social engagementeconomies through the use of

game mechanics

What Does BigDoor Do?

BigDoor Approach to Gamification

BigDoor and MLB.com

User RewardsPrestige, Recognition, Virtual Currency, Virtual GoodsMore Traffic • Average User Actions:

• Before BigDoor = 4• After BigDoor = 12

• % of Users to Post Blogs • doubled From 7.5% to 15%

OvernightMore MoneyVirtual goods sales = 30% of total revenueAverage purchases = $10.55

BigDoor Case Study: Devhub.com

Gamification In Action

Gamification In Action• 2 1/2X Increase DAU• 25X Increase in Liking & Sharing• All in an attempt to buy time with the most available VC

on the planet

BigDoor and Fitness/Wellness

Thank you!