Visual Thinking and Information Visualization Design Topic II
Visual Thinking and Information Visualization Design
Topic II
Topic II
From Topic I to Topic II
1/10
Topic II - Product Information
• Product & Service Categories– Coffee shop– beverages & drinks
• Product & Service Information– DM– Menu– Business card
2/10
Information Required - Marketing Perspective
Attention Recommendations Experiences
3/10
1. Price (Main products)
2. Website
3. Confused Unique Single Value
4. Store Atmosphere
5. Complex Background
4/10
1. Price (Main products)
2. Time/Place/Phone/Website
3. Long Storyline
5/10
Pros: Categories
Cons: Design, Recommendations
6/10
Pros: Categories, Discount Information
Cons: Design (Colors/ Pictures), Recommendations
7/10
Pros: Coffee Image, Beer Image, Store Image
Cons: Functions of Business Card (e.g., Bookmark)
8/10
Pros: Recommendations
Cons: Functions of Business Card (e.g., Bookmark)
9/10
Topic II - Product Information
• Product & Service Categories– Coffee shop (e.g., 手工精品咖啡 : 價質、氛圍 )– Beverages & drinks
• Product & Service Information– DM (Atmosphere)
– Menu (Atmosphere)
– Business Card (Atmosphere, Functions)
End