IN-DATABASE ANALYTIC SOLUTIONS FOR TERADATA Companies that leverage advanced analycs will dominate the market as they extract value from their enterprise data to make decisions. The challenges of deriving value from large volumes of data require soluons that support high-performance aggregaon, processing and modeling. These soluons must also allow employees, suppliers and customers to use familiar interfaces to derive insight and make mely decisions. DB Lyx™ and FIN Lyx™ are libraries of in-database models that run deep inside Teradata and Teradata Aster Systems. Using these models allows you to execute analycs within the database, leveraging the performance, parallelism and scalability of Teradata system while dramacally improving the performance and simplifying the integraon of analycs into exisng reporng and analyc applicaons. BUSINESS BENEFITS If you would like to leverage analycs to make business decisions, there is no faster, more cost effecve way than using Fuzzy Logix in-database analycs. Tradional soluons can take months or years to go into producon and once in producon, only a small group of capacity constrained people can run the models. With in-database analycs, forecast, segmentaon, churn and other models can be integrated into exisng reporng tools in weeks. SOLVE BUSINESS PROBLEMS ■ Top 5 Markeng Company – 1,000% increase in revenue in 4 years. Churn lowered from above 4% to below 1%. Cost of sale of on the Internet reduced by 50%. ■ Top 5 Health Insurer– Reduced the me for provider scoring from 6 weeks to 4.5 minutes. Significant risk reducon because quality and efficiency of care is now scored on demand instead of twice per year. ■ Top 5 Healthcare Company – Exisng reports using MicroStrategy run 91% faster allowing for mely peer comparison. ■ Top 5 Financial Services Company – Calculaons needed for compliance reporng occur in 7 minutes; previously 15 hours. ■ Top 3 Markeng Company – Model building team is 10X more effecve at building models; 3,200% return on investment in DB Lyx™ in 12 months. FAST ANALYTICS ON BIG DATA The Global Leader of In-Database Analytics CONTACT: PETER SOLLIMO | PHONE: (617) 388-4497 | EMAIL: [email protected]| WEB: WWW.FUZZYL.COM Mobile Applications ANALYZE AND EXECUTE DISCOVER AND EXPLORE Unstructured Data Multi-Structured Data Structured Data OLTP/DBMS Dashboards & Scorecards Transactional Apps Web-based Reporting Tool Microsoft Office Interface Data Visualization MicroStrategy Mobile MicroStrategy Transaction Services MicroStrategy Web MicroStrategy Office MicroStrategy Visual Insight DATA SCIENTISTS, ENGINEERS & QUANTS BUSINESS USERS LEVERAGE THE STRENGTHS OF TERADATA AND TERADATA ASTER ■ Teradata: Supports high concurrency and scalability, fast query response on large volumes of data, mul-threaded processing and leverages data distribuon and the best opmizer in the industry for parallel processing. Fuzzy Logix in-database models inherit all of these benefits because the models are embedded and opmized within Teradata database engine. In addion, Teradata’s Workload Management will allocate resources and manage the work load across users and processes. ■ Teradata Aster: Has a unique SQL-MapReduce® framework which is schema aware and is designed for data discovery and analycs across all types of data, parcularly mul-structured data that will be analyzed using massively parallel processing. Our models run across individual nodes in an Aster database cluster and leverage data and processing parallelism for the highest performance possible. Together with the Aster MapReduce Anatlycs Porolio, Fuzzy Logix in-database analycs libraries allow data sciensts and business analysts to easily leverage their SQL skillset to efficiently discover and analyze all your big data assets. ■ Choose Both: The same in-database models can be available on both plaorms and will leverage the best features of each. With the Aster-Teradata Adaptor the two systems are ghtly integrated. Adding the Aster SQL-H technology adds connecvity to the HDFS layer of Hadoop to allow data stored in Hadoop to be analyzed on demand. Leveraging Teradata, Teradata Aster and Fuzzy Logix in your environment means that you can analyze all types of data and serve both the needs of model builders and business users for fast analycs on big data.
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Companies that leverage advanced analyti cs will dominate the market as they extract value from their enterprise data to make decisions. The challenges of deriving value from large volumes of data require soluti ons that support high-performance aggregati on, processing and modeling. These soluti ons must also allow employees, suppliers and customers to use familiar interfaces to derive insight and make ti mely decisions.
DB Lyti x™ and FIN Lyti x™ are libraries of in-database models that run deep inside Teradata and Teradata Aster Systems. Using these models allows you to execute analyti cs within the database, leveraging the performance, parallelism and scalability of Teradata system while dramati cally improving the performance and simplifying the integrati on of analyti cs into existi ng reporti ng and analyti c applicati ons.
BUSINESS BENEFITSIf you would like to leverage analyti cs to make business decisions, there is no faster, more cost eff ecti ve way than using Fuzzy Logix in-database analyti cs. Traditi onal soluti ons can take months or years to go into producti on and once in producti on, only a small group of capacity constrained people can run the models. With in-database analyti cs, forecast, segmentati on, churn and other models can be integrated into existi ng reporti ng tools in weeks.
SOLVE BUSINESS PROBLEMS■ Top 5 Marketi ng Company – 1,000% increase in revenue in 4
years. Churn lowered from above 4% to below 1%. Cost of sale of on the Internet reduced by 50%.
■ Top 5 Health Insurer– Reduced the ti me for provider scoring from 6 weeks to 4.5 minutes. Signifi cant risk reducti on because quality and effi ciency of care is now scored on demand instead of twice per year.
■ Top 5 Healthcare Company – Existi ng reports using MicroStrategy run 91% faster allowing for ti mely peer comparison.
■ Top 5 Financial Services Company – Calculati ons needed for compliance reporti ng occur in 7 minutes; previously 15 hours.
■ Top 3 Marketi ng Company – Model building team is 10X more eff ecti ve at building models; 3,200% return on investment in DB Lyti x™ in 12 months.
Unstructured Data Multi-Structured Data Structured Data OLTP/DBMS
Dashboards& Scorecards
TransactionalApps
Web-basedReporting Tool
MicrosoftO�ce Interface
DataVisualization
MicroStrategyMobile
MicroStrategyTransaction
Services
MicroStrategyWeb
MicroStrategyO�ce
MicroStrategyVisual Insight
DATA SCIENTISTS, ENGINEERS & QUANTS BUSINESS USERS
LEVERAGE THE STRENGTHS OFTERADATA AND TERADATA ASTER
■ Teradata: Supports high concurrency and scalability, fast query response on large volumes of data, multi -threaded processing and leverages data distributi on and the best opti mizer in the industry for parallel processing. Fuzzy Logix in-database models inherit all of these benefi ts because the models are embedded and opti mized within Teradata database engine. In additi on, Teradata’s Workload Management will allocate resources and manage the work load across users and processes.
■ Teradata Aster: Has a unique SQL-MapReduce® framework which is schema aware and is designed for data discovery and analyti cs across all types of data, parti cularly multi -structured data that will be analyzed using massively parallel processing. Our models run across individual nodes in an Aster database cluster and leverage data and processing parallelism for the highest performance possible. Together with the Aster MapReduce Anatlyti cs Portf olio, Fuzzy Logix in-database analyti cs libraries allow data scienti sts and business analysts to easily leverage their SQL skillset to effi ciently discover and analyze all your big data assets.
■ Choose Both: The same in-database models can be available on both platf orms and will leverage the best features of each. With the Aster-Teradata Adaptor the two systems are ti ghtly integrated. Adding the Aster SQL-H technology adds connecti vity to the HDFS layer of Hadoop to allow data stored in Hadoop to be analyzed on demand. Leveraging Teradata, Teradata Aster and Fuzzy Logix in your environment means that you can analyze all types of data and serve both the needs of model builders and business users for fast analyti cs on big data.
INDUSTRY SPECIFIC SOLUTIONS■ Healthcare – provider scoring, disease preventi on, chronic
illness, pharmaceuti cal prescribing behavior and outcomes and adverse reacti on assessment.
■ Retail – customer segmentati on and scoring, forecasti ng, next likely purchase, churn and keyword adverti sing opti mizati on.
■ Financial Services – market and credit risk management, pricing, credit scoring, and segmentati on.
■ Telecommunicati ons and Media – churn, uncovering hidden demographics and customer targeti ng, programming packaging, lifeti me customer value, movie recommendati on engine, customer scoring and program packaging.
■ Marketi ng Services – market basket, segmentati on, customer targeti ng, churn, propensity to buy, next likely purchase, call center sales opti mizati on and marketi ng mix opti mizati on.
INTEGRATE WITH EXISTING REPORTING TOOLS AND PLATFORMS: DB Lyti x™ and FIN Lyti x™ models can be run from SPSS, SAS, MicroStrategy, Tableau, BIRST, Business Objects and almost any reporti ng tool as well as on iPads and mobile devices because access to the analyti cs is via industry standard SQL.
AFFORDABLE: Our products are sold with appliance-based licenses instead of seat licenses and require almost no maintenance. Moving analyti cs processing inside the database will reduce duplicate storage and network infrastructure. Analyti cs teams become up to 10X more effi cient at delivering soluti ons so output from existi ng resources can increase dramati cally.
TECHNICAL BENEFITSUsing in-database models on big data helps you gain effi ciency in analysis and enables you to provide answers to the decision makers quickly. Analyst will work with the most current version their data using high-performance analyti cs (which require no sampling). A few of our recent benchmarks:
RUN FAST ANALYTICS ON BIG DATA■ Top 5 Insurance Company - Logisti c Regression – 100,000 runs
with 15 random variables each. Fuzzy Logix - 33 seconds; 3 other analyti c products tested; second place fi nisher ran in 50 minutes. Principal Component Analysis - Fuzzy Logix - 6 seconds; competi tor 4 minutes.
■ Top 5 Retailer - Market Basket Analysis - Fuzzy Logix - 17 minutes; competi tor 20 hours.
■ Top 5 Insurer - Preventati ve Healthcare – Diabetes Predicti on 4,500 variables, 3 million + rows of data. Previously not possible to run – executed in 3 minutes.
The Global Leader of In-Database Analytics
EASY TO USE: DB Lyti x™ or FIN Lyti x™ can be installed in less than 30
minutes. Data miners, quants, data scienti st and business analyst can
work through the process of building complex data mining and business
analyti cs up to 10X faster. Once built, the models can be run from any
existi ng reporti ng tool, mobile applicati on or device therefore analyti cs can
be deployed pervasively.
RICH REPOSITORY OF FUNCTIONS: DB Lyti x™ contains a rich collecti on
of functi ons. From simple stati sti cal analysis to Monte Carlo simulati ons to
patt ern recogniti on, DB Lyti x™ provides the required functi ons to do it all.
FIN Lyti x™ contains a library of fi nancial functi ons for modeling equiti es,
fi xed income, risk, pricing and portf olio opti mizati on.