FYNL PPT 2

PIZZA HUTPRESENTED BY

Varun Kandpal

Khushboo Kalra

Niharika Chaurasia

Divesh Chetwani

Karishma Chawla

Soumik Ghosh Roy

Group Number: 07

MARKETING ANALYSIS OF

PIZZA HUT

• Pizza Hut is a global fast food giant.• Open its first outlet in Bangalore on 15th July 1996.• 19 years of working in India and 57 years throughout the world.• They are the world’s largest food line chain with more than

12000 restaurants.• They are serving more than 25 million customers everyday in 95

countries.

INTRODUCTION

Type Wholly owned subsidiary

Industry Restaurants

Founded Wichita, Kansas (1958)

Founder Dan and Frank Carney

Headquarters 7100 Corporate DrivePlano, TX 75024, U.S.[1]

Number of locations 11,139 worldwide (as of 2012)

Products Italian-American cuisinepizza · pasta · Buffalo Wings

Number of employees 160,000+

Parent PepsiCo (1977–97)Yum! Brands (1997–present)

Slogan Flavor of Now

Website order.pizzahut.com/home

FACTS ABOUT PIZZA HUT

• Pizza Hut is so named because one of its founder’s wives thought the building it was in looked like a small hut.

• Pizza Hut was the first company to deliver pizza to people in outer space.

PRODUCT

PRICE

PLACE

PROMOTIONPEOPLE

PROCESS

PHYSICAL EVIDENCE

7 P’s

PRODUCT MIX

• Pizza hut provides the wide variety of services across the world.

• It not only serves pizza’s but beverages pasta’s etc.

• It contains both vegetarian and non vegetarian items in its menu.

• Mainly sell 4 types of pizza in 3 sizes namely small , regular and large.

PRICE MIX

• Pizza Hut has successfully used the high low pricing strategy when setting the retail price of its products.

• Pan Pizza starts at 65.

• Pizza Hut is using low price for meal and expensive for high end

• Vibrant and casual ambiance.

• 34000 outlets in 100 countries

• Last but not the

least –THE BELL- the PIZZA HUT tradition to say thank you when you ring the bell.

PLACE MIX

PROMOTION MIX

• Advertising through Bill boards TV ads Pamphlets

• World’s 1st 100% vegetarian Pizza hut in Ahmedabad , Surat and Mumbai Chowpaty.

• First to deliver Pizza in OUTER SPACE

PEOPLE

• The best part of pizza hut are people.

• Pizza hut introduced a novel way of showing customer appreciation –the bell.

• The pizza hut chain is most polite and mannered.

PROCESS• Serves only

freshly made Pizza and Pasta.

• Process involves raw material half prepared in kitchen.

• Once the order is received the pizza is freshly made and serve.

• Pizza hut has hot mark on its packaging if the pizza is not hot then it can be returned to the outlet.

• Only reason pizza hut is able to demand premium pricing is because of its physical evidence and ambience.

PHYSICAL EVIDENCE

SWOT ANALYSIS

THREATS• Many competitors entered

in India domino’s, papa jones etc and charge low price then pizza hut.

• Ethnic food

OPPORTUNITIES• More outlets should be

shown.• More attractive

environment.• Attractive offers should be

introduced.• Diversity in products for the

taste as Mc Donald's.WEAKNESS• Parking Facilities.• Less Advertising.• Fewer Outlets.• Mostly in urban areas.

STRENGTHS• Good food quality.• Brand identity.• ISO certified.• Full service dinning as well

as delivery services.• Birthday Party.

WHY PIZZA HUT ?The pizza hut has its biggest competition with

Domino’s.

PIZZA HUT DOMINO’S

• Unmatchable quality and variety.

• Lack of variety.

• Strong brand image • Outlets lack space.

• USP is dinning

• Special offers for birthdays and parties.

• Ambience not upto mark

• No special offers for birthday and parties.

CONSUMER BEHAVIOUR

• Consumer satisfaction with taste and quality.

• Some are also satisfied with the environment and the friendly attitude of people at cash counter.

• People perceived pizza hut of international standard and create a mind set that it would serve food of good quality and taste.

SURVEY REPORT

94%

6%

Do you like Pizza hut

YESNO

17%

11%

72%

How often you visit pizza hut

Weekly

Bi weekly

Monthly

28%

72%

Service

Excellent

Satisfactory

44%

44%

11%

Brand Loyality

Hardcore LoyalShifting LoyalSwitchers

68%

22%

11%

Schemes/Discounts

Appealing

Non appeal-ing

Disin-terseted

LOGO’S & TAG LINE OF PIZZA

HUT

TAG LINE :ALONE WE ARE DELICIOUS TOGETHER WE

ARE YUM..

THANK YOU

?ANY QUESTION