Volunteering in numbers 13 beach clean groups along the Fylde Coast 382 beach clean events organised this year. Including 27 addional beach cleans put on for corporate groups and schools 898 new volunteers aending beach clean events, compared to 772 last year 12,200 volunteer hours given to cleaning beaches compared to 11,860 last year 9150 bags of lier removed from beaches and estuaries, compared to 8,900 last year Engagement in numbers 10 presentaons given 15 events aended 1,600 new people engaged in person £114,410 saved through in kind contribuons; from partner organisaons and volunteer hours Fylde BeachCare April 2019 - March 2020 Summary Press and media in numbers 12 pieces in newspaper press, 2 TV interviews and 6 pieces on local radio It’s been another great year for LOVEmyBEACH along the Fylde Coast, with the launch of excing new projects and more beach cleans taking place than ever before! We connue to support 13 volunteer led beach clean groups along the Fylde Coast and have seen a huge increase in the number of corporate groups taking part this year. Our army of dedicated volunteers have been recognised with 2 awards—Blackpool Tower’s Local Heroes and BBC Radio Lancashire Community Project of the Year (Highly Commended). We have recently launched a new campaign, called WOOP! which encourages teenage girls to switch to sustainable alternaves to bathroom products and behaviours. LOVEmyBEACH connues to be a locally prominent voice in the quest to protect our marine environment, improve bathing water quality and encourage posive behaviours on the beach, at home and in the workplace. Thank you to all our volunteers, supporters, funders and partner organisaons for your ongoing support. Take a look to find out more! 2,700 followers on Fylde LOVEmyBEACH Twier 1,700 followers on LOVEmyBEACH NW Twier 2,400 followers on LOVEmyBEACH Facebook 770 followers on LOVEmyBEACH Instagram
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Fylde BeachCare€¦ · 2,700 followers on Fylde LOVEmyEAH Twitter ... 770 followers on LOVEmyEAH Instagram. There are 13 volunteer groups along the Fylde oast and LOVE-myEAH is proud
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Volunteering in numbers
13 beach clean groups along the Fylde Coast
382 beach clean events organised this year. Including 27 additional beach cleans put on for corporate groups and
schools
898 new volunteers attending beach clean events,
compared to 772 last year
12,200 volunteer hours given to cleaning beaches
compared to 11,860 last year
9150 bags of litter removed from beaches and
estuaries, compared to 8,900 last year
Engagement in numbers
10 presentations given
15 events attended
1,600 new people engaged in person
£114,410 saved through in kind contributions;
from partner organisations and volunteer hours
Fylde BeachCare April 2019 - March 2020 Summary
Press and media in numbers
12 pieces in newspaper press, 2 TV interviews
and 6 pieces on local radio
It’s been another great year for LOVEmyBEACH along the Fylde Coast, with the launch of exciting new projects and
more beach cleans taking place than ever before! We continue to support 13 volunteer led beach clean groups
along the Fylde Coast and have seen a huge increase in the number of corporate groups taking part this year. Our
army of dedicated volunteers have been recognised with 2 awards—Blackpool Tower’s Local Heroes and BBC Radio
Lancashire Community Project of the Year (Highly Commended). We have recently launched a new campaign, called
WOOP! which encourages teenage girls to switch to sustainable alternatives to bathroom products and behaviours.
LOVEmyBEACH continues to be a locally prominent voice in the quest to protect our marine environment, improve
bathing water quality and encourage positive behaviours on the beach, at home and in the workplace. Thank you to
all our volunteers, supporters, funders and partner organisations for your ongoing support.
Take a look to find out more!
2,700 followers on Fylde LOVEmyBEACH Twitter
1,700 followers on LOVEmyBEACH NW Twitter
2,400 followers on LOVEmyBEACH Facebook
770 followers on LOVEmyBEACH Instagram
There are 13 volunteer groups
along the Fylde Coast and LOVE-
myBEACH is proud to work along-
side each group in various ways:
Freckleton EstuaryCare
Friends of the Estuary (Lytham)*
Fairhaven CoastalCare
St Annes BeachCare
St Annes North BeachCare
Blackpool Sea Life Centre*
Bispham CoastalCare
Cleveleys BeachCare
Rossall Beach Residents*
Rossall Point BeachCare
Fleetwood BeachCare
Harbour Village EstuaryCare
Knott End BeachCare*
And of course not forgetting the
wonderful lone beach cleaners!
*Independently run groups
Volunteer led beach, coastal and estuary care groups
Increasing self-sufficiency of volunteer groups:
LOVEmyBEACH continues to offer varying levels of
support to each group. There are now 7 groups which
we provide equipment, insurance, risk assessments
and first aid training for. The other 6 groups receive
less formal support from LOVEmyBEACH, but are
equally valued volunteers.
This year, LOVEmyBEACH groups have begun keeping
more detailed records of the number of regular and
new volunteers taking part. Also the amount of bags
collected and/or weight of litter collected. This is help-
ing to build a picture of the long term impact of our
volunteer’s efforts and has led to increased media op-
portunities.
Fylde BeachCare
April 2019 - March 2020 Page 1
Between April 2019 and March 2020:
355 beach cleans led by volunteer groups
Over 9,000 bags of litter collected from Fylde
coast
Over 250 volunteers regularly engaged in beach
cleans
Over 12,000 volunteer hours given
With an economic value of over £105,000
Community engagement success stories
Fylde BeachCare
March 2016 - March 2017 Page 1
Spotlight on our wonderful volunteers
Fylde BeachCare
April 2019 - March 2020 Page 2
Take a look at the incredible achievements of our volun-
teers since LOVEmyBEACH began in 2012….
Over 2000 beach cleans led by volunteer groups
Over 3000 individual volunteers have taken part in a beach clean
Over 40,000 bags of litter removed from Fylde coast
Over 54,000 volunteer hours given
With an economic value of over £470,000
… To every single volunteer involved!
Just a few highlights of 2019…
Freckleton EstuaryCare removed 655kg of litter during just 12 clean ups
Fairhaven CoastalCare removed 230 bags of litter in just 12 months
St Annes North BeachCare have removed 3 tonnes in just 2 years
St Annes BeachCare have saved Fylde council over £9,000 this year
900 new volunteers took part in a beach clean this year
We welcomed 4 new group leaders this year—Debbie, Janice, Ruth & Peter
Christmas 2019
All our volunteer groups celebrate
Christmas each year, with either
mince pies on the beach, a Christ-
mas dinner or a meal out. We must
say a big THANK YOU to Glasdon,
who made a generous donation
towards the celebrations.
Award winning volunteers
Fylde BeachCare
April 2019 - March 2020 Page 3
It’s not just us who think our LOVEmyBEACH volunteers are
amazing! The Fylde Coast volunteers won two awards this
year, in recognition for their incredible beach cleaning
efforts! They were collectively named as Local Heroes to
celebrate Blackpool Tower’s 125th Anniversary. A group of
40 volunteers from beach clean groups along the Fylde
Coast were treated to afternoon tea and an evening of
dancing inside the famous Tower Ballroom.
Within the same month LOVEmyBEACH was nominated as
“Community Project of the Year” by BBC Radio Lancashire.
After some filming and interviews on the beach, 3 group
leaders were invited to a formal awards ceremony in
Blackburn. It was a fantastic evening, with a lovely three
course meal and the opportunity to hear about so many
wonderful projects and inspirational individuals throughout
Lancashire.
The strangest part of the award ceremonies was seeing
everyone in their “normal” clothes, rather than in wellies
and waterproofs!
Although our volunteers don’t beach clean for the praise
or recognition and many don’t consider themselves
“heroes”, these awards go to show that their dedication
to helping the environment and keeping our coastlines
clean throughout the year is something to be extremely
proud of.
Corporate beach cleans & engaging new audiences
Fylde BeachCare
April 2019 - March 2020 Page 4
Over the years we have always welcomed corporate groups to our beach
cleans, as it is a brilliant opportunity for companies to give something
back to the local community, whilst staff have the chance for team build-
ing out of the office.
However, this year we have been inundated with requests and corporate
beach cleans have been more popular than ever. In the last 12 months
we have received 62 enquiries!
To put this huge spike into context…LOVEmyBEACH had only delivered 34
corporate beach cleans between 2012 and 2019.
Enormous thanks go to our wonderful volunteer groups, who welcome
these corporate teams onto their beach cleans. A special mention to
the St Annes North BeachCare volunteers who have taken out 24
corporate groups and 9 schools/youth groups over the last 12
months—wow!
“I just wanted to send a
quick note of thanks for to-
day.
Michael was a great fgroup
leader and everyone from
Engie has commented on
what a fantastic opportunity
to get involved and help out
it has been.
He was a star today with his
local knowledge, stories and
tips for recycling.”
Feedback from Engie, who
joined the St Annes North
BeachCare group
The companies we have taken out
this year include: Matalan, Environ-
ment Agency, Direct Line, Ricoh,
Natwest, Engie, Talk Talk, Lloyds,
Bosch, Lex Autolease...
The feedback is always overwhelm-
ingly positive and LOVEmyBEACH
even received generous donations
totalling over £1500+ from Shell,
Avison Young and Key KR Group to
purchase more equipment for our
volunteers.
We have also estab-
lished a great part-
nership with the
Fylde Sand Dunes
Project and after
beach cleaning some
teams have joined
the project’s rangers
and taken part in
practical conservation
activities on the
dunes, in the after-
noon.
Special mention goes to United Utilities, who reg-
ularly allow teams to take part in beach cleans.
This year we have welcomed 10 UU teams have
brought 224 staff along to a beach clean. UU staff
alone have removed 460kg of litter from the
Fylde Coast during 2019!
Since LOVEmyBEACH began in 2012, UU have tak-
en part in 76 beach cleans and over 1600 UU
staff have volunteered along the Fylde Coast.
Working to reduce single use plastics
Refill campaign
We have continued to support the national Refill
campaign this year—working to reduce single use
plastic bottles. There are now over 120 Refill stations
on the Fylde Coast, thanks to the continued support
of volunteers, local businesses and various organisa-
tions joining forces with us to support the campaign.
A highlight of the ReFILL campaign was the involve-
ment of St Thomas’ CE Primary School, for the 2nd
year running. After a beach clean and assembly
about LOVEmyBEACH, Year 4 spent the morning
learning about the ReFILL campaign . In the after-
noon, we headed into St Annes to approach local
businesses and seek feedback from those who signed
up last year.
The afternoon was a huge success and the children
were brilliant ambassadors of LOVEmyBEACH, sign-
ing up an extra 12 Refill stations in St Annes.
Fylde BeachCare
April 2019 - March 2020 Page 5
Wipe Out Ocean Plastics!
Behind the scenes we have been working on a new
campaign this year. WOOP! Is aimed at teenage girls/
young women, with the objective of raising awareness
of the plastic content of products such as wet wipes
and period care products, and to highlight the impact
they can have on the environment when they are
flushed down the loo.
This is the age when habitual behaviours are formed
and also young women are significant users of these
products. So it is hoped through the campaign we will
encourage positive and responsible behavior to last a
lifetime.
We have designed new bathroom posters, stickers,
leaflets, a social media campaign and will be working
with Girl Guide groups to deliver interactive WOOP!
Sessions and raise awareness of how everyone can get
involved.
Stay tuned for the official launch in Spring 2020...
2 Minute Beach Clean Boards
In summer 2019, we were lucky enough to win £2000 from
Tesco, after shoppers voted us into 2nd place in the Tesco Bags
of Help scheme! The money will help us buy up to 4 more 2
Minute Beach Clean Boards. Stay tuned for more info on where
they’ll be along the Fylde Coast, during summer 2020.
Engaging schools and young people
Fylde BeachCare
April 2019 - March 2020 Page 6
National Citizen Service
Emily worked with a group 16-18 year olds from The Chal-
lenge National Citizen Service, on a series of social action
days during August. The group took part in a beach clean in
St Annes and hosted a “beach party”, with games and activi-
ties to educate families about litter on our beaches.
We also welcomed 5 other NCS groups out onto beach cleans
as part of their summer programme.
Throughout the year, we have also worked with
young people alongside The Police Cadets, BFC
Community Trust and UR Potential.
In November, Emily sat on the panel at Blackpool
Youth Summit—discussing all things environmen-
tal with Blackpool Youth Council.
This year, LMB has worked with 13 Fylde coast schools and
colleges, engaging over 900 students…
Assemblies at St Bedes High School and St Thomas &
Holy Family Primary Schools.
Interactive classroom sessions delivered to Baines En-
dowed and Hambleton Primary Schools.
24 different classes have taken part in a beach clean
this year! A class from Myerscough College took part in
a clean each week for a whole term and Highfield School
send a class of year 7’s every term.
Attended the North West Eco-Schools Conference, shar-
ing LMB messages to 14 different schools.
Fresher’s Fairs
This year we attended Myerscough College and
Blackpool & Fylde College Fresher’s Fairs to share our
messages with the students. Our display showcased
how to have a “plastic free night out” and even led
to LOVEmyBEACH being chosen as one of Blackpool
& Fylde College’s charities of the year!
Since LOVEmyBEACH
began in 2012, we
have delivered over
150 school ses-
sions and worked
with over 3800 stu-
dents...Inspiring the
next generation of
ocean lovers!
Raising awareness of LOVEmyBEACH
Fylde BeachCare
April 2019 - March 2020 Page 7
Attended 15 local events to raise awareness of the LOVEmyBEACH
campaign and spread our key messages, including:
Fylde Coastal Fair at Lytham 1940s weekend, engaging with over 300
people!
Fairhaven Lake Open Day & Wyre Estuary Country Park Open Day,
displaying the LOVEmyBEACH promotional stand
Blackpool Pier 2 Pier Swim, over 100 open water swimmers put local
bathing water improvements to the test!
World Ocean’s Day
To celebrate World Oceans Day on 8th June, Emily organised a mini Ocean
Festival on Blackpool Promenade, alongside Lancashire Wildlife Trust. Un-
fortunately, after month’s of preparation, the great British weather rained
the event off!
We were still able to join the Sea Life Centre on a WOD beach clean and
were even joined by Kiko Matthews on her bicycle tour of the UK coastline.
Thank you to all our
wonderful volunteers,
who joined us at these
events!
During 2019, LOVEmyBEACH has
engaged with over 1600 peo-
ple at events & presentations.
Since 2012, LMB has spoken to
over 7000 people!
Delivered 10 talks, including to:
Lytham Rotary Club
Friends of Ansdell Library
Lancashire’s Living Seas project
Launch event
International Blue Flag Man-
ager’s Conference—Blackpool
hosted this international confer-
ence with guests from all over
the world!
Press and media
12 pieces in newspaper press, 2 TV
interviews and 6 pieces on local ra-
dio...
Covering our volunteer groups, bathing water quality and plastic re-
duction campaigns!
Engaging with key partners
LOVEmyBEACH received significant in kind contri-
butions from volunteers and partner organisations.
Taking into account the economic value of volunteer
hours and contributions in kind such as storage
space, meeting venues and donations by private
businesses the total in kind contributions for 2019-
20 was £114,410
Special thanks goes to Blackpool Light Craft Club for
their continued support in allowing us to use their
facilities.
We continue to work closely with all 3 Local Authori-
ties, who are project partners, on volunteer engage-
ment, practical beach clean matters, events, bathing
water improvements and spreading the messages of
Fylde BeachCare further.
As the funders of the project, we work alongside the
Environment Agency and United Utilities, collabora-
tively working towards bathing water quality improve-
ments and sharing key messages throughout the North
West. This year, we sent out 560+ information packs to
local households with septic tanks, as part of the Call of
Nature campaign.
We also work alongside various local environmental or-
ganisations such as Wyre Rivers Trust, Ribble Rivers
Trust, Lancashire Wildlife Trust and Park View 4U.
Fylde BeachCare
April 2019 - March 2020 Page 8
2019-20 has been another brilliant year for Fylde BeachCare and LOVEmyBEACH. The campaign con-
tinues to grow from strength to strength and we are looking forward to the future and opportunity to
build on our previous successes, relationships and watch our army of dedicated volunteers grow!
As we head into April 2020, we are unsure what the year ahead will bring. The LOVEmyBEACH campaign is al-
ready looking at ways of adapting in response to the current Coronavirus pandemic and the safety of our volun-
teers will always be our top priority. Lets hope that in 12 months time, we can all look back on these challenges
and know that they brought our communities closer. Until then, please stay safe and keep in touch.
Emily, Fylde BeachCare Officer
We continue to support the Turning Tides board
and their vision to improve bathing water quali-
ty, whilst boosting the use of our coast. In partic-
ular we supported the Active Coast programme
of summer events on the coastline to encourage
everybody to get out, get active and use the
coast to connect to nature or to boost their
health and wellbeing.
LOVEmyBEACH is hosted by Keep Britain Tidy and we
continue to support the charities work throughout the
year. Throughout April our beach clean groups took part
in the Great British Spring Clean, the country’s largest
volunteer clean up event, and we look forward to its