F.Y.B.A Preamble Commerce & Management I- …...F.Y.B.A Preamble Under Autonomy, the college aims to develop curriculum that enables the learners to learn the needs of the market.

F.Y.B.A

Preamble

Under Autonomy, the college aims to develop curriculum that enables the learners to learn

the needs of the market. The Commerce curriculum aims at overall enhancement of learning

experience of the learners pursuing the Three Year Integrated Programme, Bachelor of Arts.

The evaluation of students’ progress will be based on internal assessment and semester end

examination.

Commerce & Management I- Introduction to Business I

Course Code Course Title No of Lectures per week Credit

UACOM101 Commerce & Management I

Introduction to Business I

4 3

Modules No of Lectures

1 Business 9

2 Forms of Business 9

3 Business Environment 9

4 CSR& Business Ethics 9

5 Project work 9

Total 45

Objectives:

1. To create awareness among the learners regarding the concept and importance of business

2. To apprise the learners of the forms of business organisations.

3. To familiarise the learners regarding CSR and Business Ethics

Outcome:

1. It is expected that the learners become fully conversant with the aspects of business

regarding forms of business organisations, elements of business environment, CSR and

business ethics.

Module I Introduction to Business (No. of Lectures 9)

1. Concept of Business

2. Scope of Business

3. Functions of Business

5. Significance of Business

6. Business Objectives: Classification, Reconciliation of Economic with Social Objectives

7. Strategy Alternatives

Module II Forms of Business Organisations (No. of Lectures 9)

1. Different Forms of Business Organisations (in brief)

2. Factors Influencing Choice of Business Organisation

3. Sole Trading Concern – Advantages & Limitations:

4. Partnership Firm – Advantages & Limitations

5. Cooperative Societies – Advantages & Limitations

6. Joint Stock Company – Advantages & Limitations.

7. Company Meetings as per Companies Act 2013

Module III Business Environment (No. of Lectures 9)

1. Concept of Business Environment

2. Internal Business Environment – Elements

3. External Business Environment: Micro & Macro – Elements

4. SWOT/SWOC Analysis: Concept and Importance

5. International Business Environment: WTO Agreements (TRIPs, TRIMs, GATS, AoA)

6. Trade Barriers – Types

7. Major Trading Blocs (EU, ASEAN, SAARC, NAFTA)

Module IV CSR & Business Ethics (No. of Lectures 9)

1. Social Responsibility of a Business Firm towards various Stakeholders.

2. Corporate Social Responsibility: Concept, Relevance and Importance of CSR

3. Scope of CSR

4. Drivers of CSR

5. Concept of Business Ethics

6. Code of Ethics: Guidelines

7. Ethics in Functional Areas (in brief)

V.PROJECT/ASSIGNMENT PRESENTATIONS (No. Of Lectures 9)

Evaluation:

5 Marks - Class Participation

20 Marks - Project/Assignment

75 Marks - Semester End Examination with a focus on applied aspects

Reference Books:

1. Business and Society, Cherunilam Francis,1984

2. Strategies and Applications, Hynes Geraldine E, 2010

3. Business Organisation and Management, Basu C.R, 1998

4. Business Environment Text and Cases, Paul Justing, 2010

5. Das, Gupta A ,2014, Business Ethics, Springer

6. Business Ethics and Corporate Social Responsibility, Vaz Michael, Vaz Aurora,

Manan Prakashan, Mumbai, 2016

Commerce & Management I – Principles of Management II


UACOM202 Commerce & Management- I

Principles of Management-II

4 3


1 Introduction to Management 9

2 Planning & Decision Making 9

3 Organising 9

4 Controlling 9

5 Project work 9

Total 45

Objectives:

1. To familiarize learners about the Principles of management

2. To give insights to the learners about the Functions of Management

Outcomes:

1. It is expected that the learners develop skills in managing the organisations.

Module I – Introduction to Management (No. of Lectures 9)

1. Management: Concept, 14 Principles of Henri Fayol

2. Importance of Management

3. Functions of Management

4. Trends in Management: Elements, Factors Responsible for Trends

5. Skills for Effective Managers.

6. Management Information System – Concept, Elements

7. Management by Exception – Concept, Case Studies of MBE in Functional Areas.

Module II Planning & Decision Making (No. of Lectures 9)

1. Planning – Concept, Process

2. Factors Influencing Effective Planning

3. Barriers to Effective Planning

4. MBO –Concept, Process

5. Decision Making – Concept, Process

6. Essentials of Effective Decision Making

7. Techniques of Decision Making

Module III Organising (No. of Lectures 9)

1. Organising: Concept, Formal and Informal Organisations

2. Organisation Structures – Line, Line & Staff, Matrix,

3. Flat v/s Tall Organisation Structures

5. Span of Management: Concept, Factors Influencing

6. Delegation: Principles/Essentials, Barriers, Process

7. Departmentation: Meaning, Bases

Module IV Controlling (No. of Lectures 9)

1. Concept of Controlling, Essentials of Effective Control System

2. Process of Controlling

3. Relationship between Planning and Controlling

4. Techniques of Controlling

5. Reporting as a Tool of Controlling

6. Budget Controls – Techniques

7. Case Studies on Controlling in Functional Areas

V. PROJECT/ASSIGNMENT PRESENTATIONS (No. of Lectures 9)

Evaluation:



75 Marks - Semester End Examination with a focus on applied aspects.

Reference Books:

1. Koontz, H. and Weihrich, H., Essentials of Management, Pearson Education.

2. Robbins, S. and Coulter, M., Management, Pearson Education.

3. Robbins, S.P.Decenzo, D.A., Bhattacharya, S. and Agrawal, M.M.,

Fundamentals of Management: Essentials, Concepts and Applications, Pearson

Education.

4. Drucker P. F., Practice of Management, Mercury Books, London.

5. Singh, B.P. and Singh, A.K., Essentials of Management, Excel Books.

6. Chhabra, T.N.,Essentials of Management, Sun India.

7. Griffin, R.W.,Management Principles and Application, Cengage Learning

8. Luthans, F., Introduction to Management, McGraw Hill.

S.Y.B.A

Preamble

Under Autonomy, the college aims to develop curriculum that enables the learners to learn

the needs of the market. The Commerce curriculum aims at overall enhancement of learning

experience of the learners pursuing the Three Year Integrated Programme, Bachelor of Arts.

The evaluation of students’ progress will be based on internal assessment and semester end

examination.

Commerce &Management II-Finance & Production Management III

Course Code Course Title No of lectures per week Credit

UACOM302 Commerce & Management- II

Finance and Production

Management III

3 3


1 Introduction to Financial Management 9

2 Introduction to Financial Market 9

3 Introduction to Production Management 9

4 Quality Management 9

5 Project work 9

45

Objectives

(a) To impart the basic orientation towards the role of finance function in a business

enterprise.

(b) To provide insights in the area of capital markets w.r.t. Indian scenario.

(c) To orient the learner towards contemporary issues in business finance as well as in the

field of capital markets.

(d) To impart basic knowledge of production and quality management.

Outcome:

1. It is expected of the learners to gain insights in the field of finance and production.

2. It is also expected that the learners hone marketing skills to meet the demands of industry.

Module I

Introduction to Financial Management (No of Lectures 9)

1. Financial Management: Meaning, Objectives,Functions of Financial Management

2. Financial Planning: Meaning, Importance, Essential of Sound Financial Plan

3. Capital Structure: Meaning, Determinants of Capital Structure- Long Term Sources of

Finance.

4. Capital Budgeting: Meaning – Importance of Capital Budgeting

5. Short Term Sources of Finance-Working Capital Management: Meaning –

Importance – Types – Working Capital Cycle - Factors Determining Working

Capital

6. Management of Cash, Inventory, Accounts Receivables and Accounts Payable.

7. Leverages: Meaning, Types – Importance and Significance of Leverages.

8. Cost of Capital – Meaning and Concept of Cost of Capital – Determinants of Cost of

Capital - Importance and Significance of Cost of Capital.

ModuleII

Introduction to Financial Market (No of Lectures: 09)

1. Financial Markets- meaning –Classification- Money Market- Capital Market- Primary Market

Market of new issues (Private Placement – Rights Issue – Bonus Issue – Recent trends in

public issues eg, Book Building.)

2. Secondary Markets- Role of Stock Exchanges in India –Concept of Commodity Market-

Fundamental Analysis and Technical Analysis of Market – Meaning and Importance.

3. SEBI: Role and Functions of SEBI, SEBI and Investor Protection

4. Portfolio Analysis – Concept of Risk-Return - Characteristics of Portfolio – Principles of

Portfolio Analysis – Liquidity Vs. Safety – Income Vs. growth – Short Term and Long Term

– Risk Vs. Return - Diversification of Investment Portfolio - Need for reviewing portfolio

5. Merchant Banking: Meaning, Concept and Significance

6. Venture Capital – Nature and Scope – Venture Capital in India

7. Mutual Funds – Nature, Significance and Types of Mutual Funds.

Module III

Introduction to Production Management (No of Lectures 9)

1. Production Management: Concept- Objectives of Production Planning and Control

2. Steps in Production Planning and Control

3. Concept and Types of Production System

4. Inventory Management: Concept, Objectives

5. Techniques of Inventory Control

6. Productivity – Concept, Factors Influencing Productivity

7. Case Studies-Presentations

Module IV

Quality Management (No of Lectures 9)

1. Meaning of Quality Management, Concepts of Product and Service Quality, Dimensions of

Quality Management

2. Cost of Quality- Meaning, Types

3. Techniques of Quality Management- Six Sigma, Kaizen, ISO 9000, TQM

4. Quality Circles

5. Quality Audit, Measures to Improve Quality

6. Importance of Service Quality Management- SERVQUAL Model

7. Case Studies and Presentations

Reference Books:

1. Bhole, L.M., Financial Markets and Institutions. Tata McGraw Hill Publishing

Company

2. Khan, M.Y., Indian Financial System-Theory and Practice. New Delhi: Vikas

Publishing House

3. Sharma, G.L., and Y.P. Singh eds.Contemporary Issues in Finance and

Taxation. Academic Foundation, Delhi

4. Khan and Jain, Financial Services, Tata McGraw Hill

5. Singh, J.K., Venture Capital Financing in India. Dhanpat Rai and Company, New

Delhi.

6. Horne, Van; James C., John Wachowicz, Fundamentals of Financial

Management, Pearson Education

7. Ross, Stephen A., Westerfield, Randolph, and Jeffrey Jaffe, Corporate Finance,

Tata McGraw Hill

8. Srivastava, Rajiv, and Anil Mishra, Financial Management, Oxford University

Press, UK 5. Singh, Preeti, Financial Management, Ane Books Pvt. Ltd, New Delhi

9. Singh, Surender and Kaur Rajeev. Basic Financial Management, Mayur Paper

Book Noida

10. Singh, J.K. Financial Management-text and problems, 2nd edition, Dhanpat Rai

and Company, Delhi

11. Sharma, G.L., and Y.P. Singh. Contemporary issues in Finance and Taxation.

Academic Foundation Delhi

12. Rustagi, R.P., Financial Management, Galgotia Publishing Company

13. Pandey, I M. Financial Management, Vikas Publications UNCTAD Reports.

14. Chandra, P. Financial Management-Theory and Practice, Tata McGraw Hill

15. Bhalla, V. K., Financial Management & Policy, Anmol Publications, Delhi

16. Jhamb L.C., Text Book of Production (Operations) Management, Everest Publishing

House.

Commerce & Management III- Marketing Management IV


UACOM303 Commerce & Management- III

Marketing Management IV

3 3


1 Introduction to Marketing 9

2 Marketing Mix- Product Decisions 9

3 Pricing & Promotion Decisions 9

4 Distribution Decisions 9

5 Project work 9

45

Objectives:

1. To create awareness among the learners regarding the importance of marketing and the

challenges ahead in the competitive business world.

2. To develop marketing skills among the learners.

Outcome:

1. It is expected of the learners to gain insights in the field of marketing.

2. It is also expected that the learners hone marketing skills to meet the demands of industry.

Module I Introduction to Marketing (No. of Lectures 9)

1. Marketing: Concept, Importance, Functions, Evolution of Marketing Concept, Strategic v/s

Traditional Marketing, Marketing v/s Selling.

2. Consumer Behaviour: Concept, Factors Influencing, Consumer Buying Decision Process

3. Marketing Research & MIS: Concept, Process of Marketing Research, MIS – Concept,

Components

4. Marketing Strategy: Concept, Main Elements – Segmenting, Targeting and Positioning

5. Market Segmentation: Concept, Bases of Market Segmentation, Case Studies

6. Marketing Targeting – Concept, Patterns of Target Market Selection

7. Positioning – Meaning, Strategies

8. CRM: Concept, Techniques, Case Studies.

Module II Marketing Mix – Product Decisions: (No. of Lectures 9)

1. Marketing Mix: Concept

2. Product Decision Areas

3. Product-Mix: Concept, Reasons for Product Mix

4. Product Life Cycle - Marketing Mix during Different Stages of PLC, Case Studies

5. Branding: Components, Brand Name Approaches

6. Brand Equity – Elements

7. Brand Extension: Concept, Reasons, Case Studies

8. Product Packaging: Meaning, Essentials of a good package

Module III Pricing and Promotion Decisions (No. of Lectures 9)

1. Pricing: Concept, Factors Influencing Pricing

2. Pricing Strategies, Case Studies

3. Price Fixing Using Pricing Methods – Simple Calculations

4. Promotion: Concept, Objectives

5. Elements of Promotion-Mix

6. Integrated Marketing Communication: Concept, Process

7. Sales Promotion Tools, Case Studies

Module IV Distribution Decisions (No. of Lectures 9)

1. Physical Distribution: Concept, Channels of Distribution.

2. Factors Influencing Selection of Channels of Distribution

3. Recent Trends in Distribution

4. Factors Influencing Channel Selection

5. Rural Marketing: Concept, Prospects and Challenges,

6. Strategies for Effective Rural Marketing, Case Studies

7. E-Marketing: Forms

V. PROJECT /ASSIGNMENT PRESENTATIONS (No. of Lectures 9)

Evaluation:




Reference Books:

1. Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham, and MithileshwarJha,

Marketing Management: A South Asian Perspective, Pearson Education.

2. Palmer, Adrian, Introduction to Marketing, Oxford University Press, UK

3. Lamb, Charles W.; Hair, Joseph F., and Carl McDaniel, Principles of

Marketing, South Western Publishing, Ohio

4. Chhabra, T.N., Principles of Marketing, Sun India Publication.

5. Kumar, Arun& N. Meenakshi, Marketing Management, Vikas Publications.

6. McCarthy, E. Jerome., and William D. Perreault, Basic Marketing, Richard D. Irwin.

7. Pride, William M., and D.C. Ferell, Marketing: Planning, Implementation &

Control, Cengage Learning.

8. Majaro, Simon, The Essence of Marketing, Prentice Hall, New Delhi.

9. Zikmund, William G. and Michael D’Amico, Marketing: Creating and Keeping

Customers in an E-Commerce World, Thomson Learning.

10. Etzel, Michael J., Walker, Bruce J., Staton, William J., and Ajay Pandit,

Marketing Concepts and Cases, Tata McGraw Hill (Special Indian Edition).

11. McCarthy, E.Jerome; Cannon, Joseph P., and William D. Perrault, Jr., Basic

Marketing: A Managerial Approach, McGraw Hills.

Commerce & Management II– Human Resource Management V


UACOM402 Commerce & Management II-

Human Resource Management

V

3 3


1 Introduction to Human Resource Management 9

2 Human Resource Development 9

3 Leadership 9

4 Motivation 9

5 Project work 9

45

Objectives:

1. To appraise the learners regarding the different elements of HRM

2. To develop leadership skills amongst the learners

Outcomes:

1. It is expected of the learners to develop holistic insights in human relations,

motivations and leadership.

Module I Introduction to HRM (No. of Lectures 9)

1. Human Resource Management: Concept, Significance, Functions

2. HRP – Meaning, Steps

3. Job Analysis – Meaning, Components

4. Job Design – Meaning, Techniques

5. Recruitment – Meaning, Sources

6. Selection – Steps, Recruitment v/s Selection

7. Employment Tests and Interviews – Types

Module II Human Resource Development (No. of Lectures 9)

1. HRD – Concept

2. Training & Development – Concept, Techniques, Essentials of Sound Training Programme

3. Organisational Development – Concept, Techniques, Organisational Change – Causes and

Measures to Overcome Resistance.

4. Career Development: Concept, Methods

5. Performance Appraisal: Concept, Techniques, Limitations

6. Promotion & Transfers: Concept, Factors Influencing Promotion and Transfers, Policies

7. Succession Planning: Concept, Process, Career Options in HRM

Module III Leadership (No. of Lectures 9)

1. Leadership – Concept and Importance.

2. Traits of Effective Leaders

3. Leadership Styles

4. Leadership Theories: Blake and Mouton Managerial Grid, Continuum of Leadership

Behaviour, Transactional Leadership Theory, Transformational Leadership Theory, Hersey-

Blanchard Model.

5. Emotional Quotient and Spiritual Quotient of Leadership – Factors Influencing EQ & SQ

6. Crisis & Leadership: Steps by Leaders to Mitigate Crisis.

7. Case Studies

Module IV Motivation (No. of Lectures 9)

1. Motivation: Concept and Importance

2. Process of Motivation

3. Factors Influencing Motivation

4. Theories of Motivation: Maslow’s Need Hierarchy Theory, Theory X and Theory Y,

William Ouchi’s Theory Z.

5. Employee Retention: Concept, Techniques

6. Employee Morale: Concept, Causes of Low Employee Morale. Measures to Improve

Morale.

7. Case Studies


Evaluation:




Reference Book:

1. Mondy, A. W. and Noe, R. M., Human Resource Management, Pearson Education.

2. Decenzo, D.A.and Robbins, S. P., Fundamentals of Human Resource

Management, Wiley, India.

3. Dessler, G.and Varkkey, B., Human Resource Management, Pearson Education,

Delhi.

4. Chhabra, T.N., Human Resource Management, Dhanpat Rai & Co., Delhi.

5. Aswathappa, K., Human Resource Management, Tata McGraw-Hill, New Delhi.

6. French, W. L., Human Resource Management, HaughtenMiffin, Boston.

7. Gupta, C.B., Human Resource Management, Sultan Chand & Sons, Delhi.

8. Rao, V. S. P., Human Resource Management: Text and Cases, Excel Books.

Commerce & Management III- Entrepreneurship Management VI


UACOM403 Commerce & Management III-

Entrepreneurship Management

VI

3 3


1 Basics of Entrepreneurship 9

2 Setting up and Entrepreneurial Venture 9

3 Financial Aspects of Entrepreneurial Venture 9

4 Marketing Aspects of Entrepreneurial Ventures 9

5 Project work 9

45

Objective: To develop entrepreneurship skills among the learners.

Outcome: The learners are expected to set up ventures.

Module I- Basics of Entrepreneurship (No. of Lectures9)

1. Concept, Definitions of Entrepreneurship, Entrepreneur

2. Importance of Entrepreneurship

3. Theories of Entrepreneurship- Innovation Theories-Joseph Schumpeter,Theory

of High Achievement-David McClelland, Theory of Social Change-Everett

Hagen,Biological Theory of Entrepreneurship

4. Traits of Effective Entrepreneur

5. Functions of Entrepreneur

6. Concept of Intrapreneur

7. Distinguish between Entrepreneur &Intrapreneur

8. Case Studies on Successful Entrepreneurs:AzimPremji, Bill Gates, CarlosSlim,

DhirubhaiAmbani, JRD Tata

Module II- Setting up an Entrepreneurial Venture (No. of Lectures 9)

1. Business Idea- Techniques of Generating Ideas

2. Project Selection (Steps-Project Report-Feasibility Study)

3. Business Plan (Specimen-Business Life Cycle-Product Life Cycle)

4. Case Studies

Module III- Financial Aspects of Entrepreneurial Venture (No. of Lectures 9)

1. Fixed & Working Capital-Factors and Sources

2. Procedure to Obtain Bank Loans

3. New Trends in Entrepreneurship Funding- Crowd Funding, Venture Capital, Angel

Investor, Peer-to-Peer Lending

4. Financial Incentives from Government

Module IV-Marketing Aspects of Entrepreneurial Ventures (No. of Lectures 9)

1. Marketing Mix for Entrepreneurial Venture

2. Strategies for Advertising- Influencer Strategy,

3. Participatory Strategy, Show-N-Tell Strategy, Product Display &

4. Demonstration Strategy, Recent Trends in Distribution, Horizontal Marketing

System, Third Party Delivery Channel, Multichannel Marketing, Multi-level

Marketing, Vertical Marketing System

5. Promotional Tools

6. CRM-Techniques

7. Case Studies


Evaluation:

20 Marks-Project/Assignment

5 Marks- Class Participation

75 Marks – Term End Examination with a focus on applied questions.

Reference Books:

1. Hisrich, Robert D., Entrepreneurship, 8th ed., McGraw Hill India, New Delhi.

2. Coulter Mary, Entrepreneurship in Action, 2nd ed., PHI Learning, New Delhi.

3. Angadi, V.B, Cheema H., Entrepreneurship ,Growth and Economic Integration-a

Linkage, Himalaya Publication House, Mumbai.

4. Hisrich R. D.,Effective Entrepreneurship Management,2017, Springer

5. Richter. N, Entrepreneurial Innovation and Leadership,Springer.

6. Davidsson P., researching Entrepreneurship, 2016, Springer.

F.Y.B.A Preamble Commerce & Management I- …...F.Y.B.A Preamble Under Autonomy, the college aims to develop curriculum that enables the learners to learn the needs of the market.

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