FY 2018 Budget Work Session Communications Department April 18, 2017
Purpose
To provide the Board of County Commissioners with
an update on the Communications Department’s
activities and proposed FY 2018 Budget.
Presentation Outline
• Department Overview – Mission
– Organizational Chart
– Levels of Service
– Accomplishments
– Efficiencies
– Benchmarks
• Proposed FY 2018 Budget – Estimated Revenue
– Proposed Expenditures
– Mandated/Required Expenditures
• Summary
Mission Statement
To effectively coordinate communication between the
Lake County Board of County Commissioners and
citizens, business owners and visitors regarding county
services, goals, objectives and accomplishments.
Organizational Chart
Communications Director
Graphic Design (3 FTE)
Communications, Media Relations &
Multimedia Outreach (2 FTE)
Web Development (3 FTE)
Total = 9 FTE
Levels of Service General Overview
• Support outreach initiatives in three areas of service:
– Communications/Media Relations & Multimedia Outreach
– Graphic Design
– Web Development & Programming
• Provide support for all BCC departments, divisions and programs,
along with the Property Appraiser and Supervisor of Elections
• Assist other outside organizations, such as the Lake-Sumter MPO,
Historical Society, and Guardian Ad Litem
• Provide communications, web & social media support during EOC
activations
Levels of Service Communications/Media Relations
• Outreach to local media, citizens,
businesses and visitors to promote
county programs, initiatives and
accomplishments – Issuing news releases & media
advisories
– Planning & coordinating county events
– Developing/reviewing content
– Weekly e-newsletter
– Social media engagement
Levels of Service Communications/Media Relations
• Media Relations
– Respond to media inquiries for
information
• Coordinate media interviews
• Over 160 media incidents/inquiries
responded to
– Promote story ideas and coverage
of programs, services and
accomplishments
• 225 News Releases & Media
Advisories
Levels of Service Multimedia Outreach
• Public Relations / Community
Outreach through Social Media
– Social Media Management
• 10 Facebook pages
• 8 Twitter Accounts
• 1 Tourism Blog
• YouTube Channel
– Video / Image story-telling
– 19,967 followers on Facebook (57% increase)
– 7,085 followers on Twitter (31% increase)
Levels of Service Graphic Design
• Graphic Design Services: – Design a variety of printed
materials, from bus passes to
billboards
– Process county stationary orders
and coordinate commercial print
orders
– Support large-scale projects like
rebranding of the Supervisor of
Elections Office, Tourism Ad
Campaigns and special events
Levels of Service Graphic Design
• Multimedia Graphic Projects:
– State of the County
– Website Design
– Taking and editing of digital
photography and video
– Custom presentation designs
Levels of Service Website Development & Maintenance
• Manage the ongoing
maintenance, both the front-end
user interfaces and back-end
database connectivity and web
programming, of 18 websites
• In Fiscal Year 2016 - Completed
more than 1,200 web-related
projects/work orders
Accomplishments
– Career Online High School
– Landscape & Garden Fair
– Constructing A Better Lake County
Summit
– East Lake Community Park Light-Up
Event
– Fire Rescue Awards
– Fire Station 90/104 Opening
Ceremony
– Manufacturing Summit 2016
– Miracle Field Ribbon Cutting
– LX Route 50 Event
– Altoona Community Center Ribbon
Cutting
– Lake Apopka Loop Trail Extension
event
– Severe Weather Awareness Week
Event
– State of the County
– Stuff the Bus Event
– Summer Reading program
– Wings and Wildflowers Festival
• Supported numerous projects/events in FY 2016:
Accomplishments
New websites in FY 2016:
– Wellness Way February 2016
– MadeInLake.com March 2016
– LakeBigBass.com April 2016
Refreshed existing website
– Library Services May 2016
Accomplishments
• NACo Achievement
Award:
– Customer Friendly Web
Enhancements for the
Property Appraiser’s
Website
– Marketing materials to
inform residents of
enhancements
Accomplishments
• Partners In Progress
– New Economic Development
Marketing Book
• “O”bassador FAM Tour
– Coordinated and hosted a FAM
Tour along with Economic
Development & Tourism staff, the
City of Tavares and Orlando EDC
– Social media influencers from
Central Florida
Efficiencies
• Developed new branding and aided in the outreach efforts for
the Primary Care Connection - Employee Health & Wellness
Center
Efficiencies
• Actively distributed information
to the public and media via
Social Media for the first time
during EOC activation –
Hurricane Matthew
– Preparedness information
– Road closures & electrical
outages
– Facebook Live video – nearly
20,000 people reached
Benchmarks Managed Websites Comparison
18
10
1 0
4
10
0
4
0
2
4
6
8
10
12
14
16
18
20
Number of Websites Managed by BCC Staff - Lake and Surrounding Counties
Lake Alachua Marion Orange Pasco Polk Sarasota St. Lucie
FBC Benchmarks Smart Services Comparison
County Do you offer Smart Services
Lake Yes
Alachua Yes
Marion N/A
Orange N/A
Pasco N/A
Polk N/A
Sarasota N/A
St. Lucie N/A
FBC Benchmarks Number of Website Visitors
717,789
1,100,000
- -
1,831,071 1,909,568
-
977,176
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
Number of Website Visitors – Fiscal Year 2015
Lake Alachua Marion Orange Pasco Polk Sarasota St. Lucie
Proposed FY 2018 Budget Estimated Revenues
FY 2018 Revenues:
General Fund $ 570,125
Tourist Development Tax $ 211,496
Library Fund $ 14,042
TOTAL $ 795,663
Tourist Developme
nt Tax 26%
Library Fund 2%
General Fund 72%
Proposed FY 2018 Budget Proposed Expenditures
FY 2017 Adopted
Budget
FY 2018
Proposed Budget
%
Change
Personal Services $726,042 $745,075 2.6%
Operating Expenses $15,004 $48,439 222%
Capital Outlay $0 $2,149 2149%
Grants & Aids N/A N/A N/A
Reserves N/A N/A N/A
Total Expenditures $740,046 $795,663* 7.5%
* Increase in budget due to costs for workorder tracking system, training, replacement camera, addition of
part-time communications coordinator.
Summary
The FY 2018 budget reflects an overall budget increase:
• Maintains current levels of service
• Allows for better project management/workorder tracking
• Replaces a digital SLR/video camera that will be five years old in FY2018
• Allows for online training for technical staff