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FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate
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Page 1: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

FY 2008 Masterplan

Jordan Khoo

Jan 2007

Differentiate, Innovate

Page 2: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Agenda

• SWOT Assessment

• Addressing the needs

• Creative agencies

• Media agencies

• Publishers

• Clients

• FY08 – Objectives, KPIs

• Action plan

• Quarter by Quarter breakdown

Page 3: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

SWOT AssessmentStrengths•Strong rich media legacy•Local support•Unified reporting•Strong tie up with MSN•Acceptance by 100% in many markets•Tie up with all largest portals in all markets•Strong creative tools

Weaknesses•Not firmly established as key player yet•Lack of resources to cover all bases•Unable to fully translate report data into marketing insights•Expensive standard banners•Weak processes overall

Opportunities•Still growing demand•Strong internet advertising growth•Existing advertisers running standard banners•Traditional advertisers hooked on TV•Rising traditional media cost

Threats•Local & international competitors•Cheaper solutions•Better support from competitors•Losing of MSN as main partner•Pubs not accepting our technology

Page 4: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Addressing the needs (Creative agencies)

what do they want?

• Awards

• Less work

• Great creative ideas

• Easy to use tools

• Support

• Training

• How did the creative turned out ( reporting insights )

Page 5: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Addressing the needs (Media agencies)

What do they want?

• Cheap prices / Profit margin

• Less work

• Easy to use tools

• Education / Creative exam

• Case studies

• Reporting analysis / Marketing insights

• Ideas

• Support

• New formats

• First in market

Page 6: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Addressing the needs (Publishers)

What do they want?

• Good support

• New formats

• More revenue

• Good reporting features

• Easy to use tools

• Training for sales & reporting

Page 7: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Addressing the needs (Clients)

What do they want?

• Great responses

• Cool creative execution

• Strong branding

• Product awareness

Page 8: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

FY08 – Objectives, KPIs

• USD 2 million

• 50% of revenues from overseas market

• 80% of creative agencies uploading creatives

• 99% acceptance of Eyeblaster on all markets

• 10 creative awards in SEA powered by EB

Page 9: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Principles

• Focus - 80-20% rule for each market

• Marketing driven – insights

• Education

• Differentiate, innovate

• Service level – going 5 steps forward

Page 10: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Sales

80% Focus on top publishers & top clients

• Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom)

• Singapore – ihub, Asia1, GroupM

• Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter

• Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG

• Philipines – NewMedia, UM, Inquirer, Techcellar

Page 11: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Marketing

• Eyeblaster University

• Adtech June 07 @ S’pore

• Creative Showreel

• Special premiums for selected key clients ( Media planners, Creative directors, creative lead)

• Sponsorship for awards ( Interactive Awards Asia @ S’pore )

PR

• 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click)

• 6 Speaking slots in conferences

Page 12: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Account Management

Page 13: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Creative support

Page 14: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Finance

Page 15: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

For the group

Page 16: FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

www.eyeblaster.com [index]

Action plan

Overall