FY 2008 Masterplan Jordan Khoo Jan 2007 Differentiate, Innovate.

FY 2008 Masterplan

Jordan Khoo

Jan 2007

Differentiate, Innovate

www.eyeblaster.com [index]

Agenda

• SWOT Assessment

• Addressing the needs

• Creative agencies

• Media agencies

• Publishers

• Clients

• FY08 – Objectives, KPIs

• Action plan

• Quarter by Quarter breakdown

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SWOT AssessmentStrengths•Strong rich media legacy•Local support•Unified reporting•Strong tie up with MSN•Acceptance by 100% in many markets•Tie up with all largest portals in all markets•Strong creative tools

Weaknesses•Not firmly established as key player yet•Lack of resources to cover all bases•Unable to fully translate report data into marketing insights•Expensive standard banners•Weak processes overall

Opportunities•Still growing demand•Strong internet advertising growth•Existing advertisers running standard banners•Traditional advertisers hooked on TV•Rising traditional media cost

Threats•Local & international competitors•Cheaper solutions•Better support from competitors•Losing of MSN as main partner•Pubs not accepting our technology

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Addressing the needs (Creative agencies)

what do they want?

• Awards

• Less work

• Great creative ideas

• Easy to use tools

• Support

• Training

• How did the creative turned out ( reporting insights )

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Addressing the needs (Media agencies)

What do they want?

• Cheap prices / Profit margin

• Less work

• Easy to use tools

• Education / Creative exam

• Case studies

• Reporting analysis / Marketing insights

• Ideas

• Support

• New formats

• First in market

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Addressing the needs (Publishers)

What do they want?

• Good support

• New formats

• More revenue

• Good reporting features

• Easy to use tools

• Training for sales & reporting

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Addressing the needs (Clients)

What do they want?

• Great responses

• Cool creative execution

• Strong branding

• Product awareness

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FY08 – Objectives, KPIs

• USD 2 million

• 50% of revenues from overseas market

• 80% of creative agencies uploading creatives

• 99% acceptance of Eyeblaster on all markets

• 10 creative awards in SEA powered by EB

www.eyeblaster.com [index]

Action plan

Principles

• Focus - 80-20% rule for each market

• Marketing driven – insights

• Education

• Differentiate, innovate

• Service level – going 5 steps forward

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Action plan

Sales

80% Focus on top publishers & top clients

• Malaysia – (M2.0, YBR, Thestar, Mindshare, Starcom)

• Singapore – ihub, Asia1, GroupM

• Thailand – Impaq, NewMedia, Sanook, GroupM, UM, Adapter

• Indonesia – GroupM, YBR ID, Detik, Kompas, ihub, IPG

• Philipines – NewMedia, UM, Inquirer, Techcellar

www.eyeblaster.com [index]

Action plan

Marketing

• Eyeblaster University

• Adtech June 07 @ S’pore

• Creative Showreel

• Special premiums for selected key clients ( Media planners, Creative directors, creative lead)

• Sponsorship for awards ( Interactive Awards Asia @ S’pore )

PR

• 4 written articles on regional magazines ( i-media, markethink, brand magazine, etc) ( auto case study, adidas case study, importance of rich media, tracking beyond the click)

• 6 Speaking slots in conferences

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Action plan

Account Management

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Action plan

Creative support

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Action plan

Finance

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Action plan

For the group

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Action plan

Overall