Mailer for Harley-Davidson's 2012 FXRG line of riding gear. With motorcycle gear that exceeds all expectations and limitations, there's nowhere to go but epic. I had an incredible time writing this copy. Whittled down from well over 200 headlines, these ten are strong, to the point and in the historic brand's voice. Photos copyright 2012 Harley-Davdison Art Direction: Bill Mann
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Transcript
NO LIMITS. NO CAGES.
For over a century, Harley-Davidson® riders have pushed for true independence, bringing conformity to its knees. It’s this cage-free spirit that’s interwoven in every piece of FXRG® riding gear we build, from our waterproof jackets to our anti-slip overpants. As riders ourselves, we design our gear to be lighter, stronger and more comfortable because we know it takes more than good looks to overcome the extremes of the world.
We’re proud to sew our name onto our FXRG® riding gear and we stand behind it 100%. That’s why we offer a limited lifetime warranty on select items in the FXRG® collection. Our gear isn’t meant to sit in a closet. It’s meant to be worn.
WEATHERPROOF Our water repellant leathers and textiles are bonded to a Cocona® Natural Technology™ wind- and waterproof membrane, making FXRG® gear suitable for all types of weather. And with packable rain suits, you can stow your rain shield without taking up too much cargo space.
TEMPERATURE-CONTROLLED As temperatures fluctuate, the Cocona® Natural Technology™ membrane and mesh lining in FXRG® pants and jackets act as built-in thermostats, and quickly adjust to meet your body’s thermal needs. Plus, most jackets are equipped with a removable Primaloft® warmth liner for additional heat retention on colder rides.
DURABLE Go the extra mile in gear with extra endurance. By constructing our gear out of top-notch brands like Superfabric® material, Kevlar® and stretch Cordura® fabric, we’re able to weave extra strength into every piece without compromising comfort or flexibility.
VISIBLE The fun doesn’t stop when the sun goes down, so we added 3M® Scotchlite® Reflective Material piping and graphics to all FXRG® gear, increasing your visibility in low lighting.
FUNCTIONAL Every detail in our gear is designed with a practical purpose. From world-renowned YKK® Finguard snag-free zippers to removable body armor to extensive, water-sealed pocket systems, FXRG® riding gear is meant to give you peace of mind for worry-free adventures.
TOP-NOTCH FEATURES:
HEATCool off with zippered vents, breathable mesh liners and lightweight materials.
COLDWarm up with removable warmth liners, windproof materials and sealed seams.
RAINBeat the rain with advanced waterproof leather and textile technology.
NIGHTStand out in low lighting with reflective piping and graphics.
LIFETIMERide on and on, knowing select gear is backed by our limited lifetime warranty.
BENEFITS FOR LIFE:
Suitable for all conditions, FXRG® riding gear takes you further than you ever thought possible. And with a limited lifetime warranty on select pieces, you’re good to go, forever.
H-D.COM/FXRG
Shown:
Men’s FXRG® Leather & Textile Overpant Men’s FXRG® Leather Jacket with Pocket System (Shown opposite) Men’s FXRG® Full Face Helmet
LEATHER, PERFECTED.
Not all leathers are created equal. FXRG® leather jackets and pants are made from drum-dyed, genuine cowhide and bonded to a water- and windproof Cocona® Natural Technology™ membrane. Using naturally derived fibers, the Natural Technology™ membrane provides unprecedented breathability and weather resistance—a perfect addition to high quality leather for extreme riding conditions.
Men’s FXRG® Leather Jacket with Pocket System Limited lifetime warranty. 98040-12VM | Starting at $695
Heavyweight leather accents at shoulders and elbows
Removable body armor at shoulders and elbows
3M® Scotchlite® Reflective Material piping on sleeves, front and back
HIT THE ROAD WITHOUT LOOKING BACK.
Gear should be as functional as it is durable. We know our zippers get zipped millions of times, which is why we use authentic YKK® Finguard zippers for hardwearing, frustration-free closure. Our riders pack their pockets with essentials so we built an extensive pocket system into each jacket with easy-access chest pockets and waterproof interior pockets. And while most trips require extra padding, sometimes riders don’t need body armor. Since it’s removable and lightweight, you’ll barely feel it when it’s in and can easily take it out at your convenience. How’s that for peace of mind?
While many riders switch out gear as the thermometer changes, FXRG® jackets and pants have a Cocona® Natural Technology™ mesh lining and membrane that act as a built-in thermostat, doing the job of three pieces of gear with just one. Cocona® technology uses naturally derived fibers to convert perspiration into vapor and allow it to escape, leaving you moisture-free and cool. The Natural Technology™ membrane is also water- and windproof, for greater resistance to cold. The best part? Cocona® technology is embedded into the fabric, so it won’t wash out or wear off like topical treatments.
BUILT LIKE A SECOND SKIN. ONLY TOUGHER. Whether you’re commuting to work or planning a thousand-mile road trip, your gear needs to be comfortable and durable. FXRG® performance riding gear is made using high-tech components like breathable Cocona® Natural Technology™ mesh and impact-resistant Superfabric® brand materials. We add stretch Cordura® fabric, world-renowned for its superior strength, to key places on select jackets and pants for a little more give and heat-resistant Kevlar® for greater mobility. Use it, abuse it, enjoy it.
1. Men’s FXRG® Rain Jacket Includes storage bag (not shown).
1-year warranty. 98379-12VM | Starting at $295
2. Men’s FXRG® Rain Pant Includes storage bag (not shown).
1-year warranty. 98377-12VM | Starting at $225
YOU: 1 NATURE: 0 Never take a rain check again with easy-to-pack rain suits. FXRG® rain gear is made with completely waterproof and incredibly breathable Cocona® polyester. Jackets have a removable, helmet-friendly hood and a removable 3M® Thinsulate™ quilted warmth liner. Rain pants feature rear-end anti-slip traction for wet weather and full leg two-way zippers for easy take off. Mother Nature doesn’t even stand a chance.
3. Women’s FXRG® Classica Packable Rain Suit
Includes storage bag (not shown). 1-year warranty.
98303-12VW | Starting at $TBD
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Scan with your smart phone to explore the full FXRG® performance riding gear
collection or visit h-d.com/FXRG.
SMART ESSENTIALS Men’s FXRG® Full Face Helmet Lightweight fiberglass shell with advanced ventilation, RapidFire™ shield replacement system, 3M® Scotchlite® Reflective Material graphics and SilverCool™ interior for moisture and odor elimination. Helmet bag included. Meets DOT requirements, SNELL approved. 1-year warranty. 98252-12VM | $475
Men’s FXRG® Leather Gloves Genuine cowhide with waterproof Gore-Tex® liner and 3M® Scotchlite® Reflective Material piping. Built-in rubber squeegee to wipe moisture off face shield. 1-year warranty. 98369-12VM | $110