Trends Trends 26 th January, 2010 Hugh Griffiths 2014 ICT Futureology Event
Apr 22, 2015
TrendsTrends
26th January, 2010
Hugh Griffiths
2014 ICT Futureology Event
Copyright Hugh Griffiths Associates
Hugh Griffiths
Other Experience
Non Exec Director of PhonepayPlus 2010 - The UK Mobile Marketing Association Board 2007 – 2008; The Mobile Entertainment Advisory Board 2005 – 2008;
Contact Details Email: - [email protected] Mobile: +447712 39712
Over 15 years experience across Mobile, Online and Digital TV. Helping organisations define and implement their digital service strategies. Specialising in mobile but also operating in fixed line Internet businesses
Director Mobile Services at Microsoft 2007 – 2009 VP Data and Content at O2 Telefonica 2001-2007Managing Director at iTouch 2000 – 2001 (Independent News and Media owned start up)Previously with: Cable & Wireless, 3i, Proctor & Gamble
World Context in 2010
Slide 3
•6,500,000,000 people in the world
•1,500,000,000 people have internet access
•300,000,000+ people have broadband to their home
•4+ billion cellphones, 200m+ with internet access, 1.2bn new devices/year
•1.2 billion pc’s, 240m new devices per year
•Hundreds of billions of videostreams from the ‘cloud’
•>1 trillion free searches took place in 2009
•>200 billion minutes on Skype in 2009 (free calls)
What will we do in the future? with lower cost...
Bits & Bytes (computing)
Bauds (unlimited bandwidth)
Communications (VOIP)
Content (web 2.0)
And fast access to consumers (ubiquitous search & social networks)
Slide 4
World Context in the next 5 - 10 years.
Everything is connected to the WWW
30 million IP phones in 2011
25 million Digital signs in 2014
40 million IP camera’s in 2012
Cars, eBooks, homes, refrigerators etc. linked to
the web
Three key trends
Slide 5
•The Internet is becoming truly mobile
•Evolution of Social Networking
•Cloud Computing
Slide 6
The Global Smartphone Market 2008-2013
Source: IDC Nov 2009
N.B. IDC Use the term ‘Converged Mobile Devices’ to define Smartphones
The Smartphone Applications Battle
Slide 7
Source: (1) IDC, Worldwide Converged Mobile Device 2009–2013 Forecast
Meanwhile in the UK the number of Mobile Internet Users is set double in the next 5 years...
Slide 8
.....with Smart phones overtaking feature phones in 2012 as the most popular deviceto access. The current number of regular users in the UK is approximately 15m (31% of the 48.2m mobile phone owning population)
Source: Mobile Squared Nov 2009
Slide 9
The Microsoft View
Consequences for Business
Slide 10
If your current customer base uses the internet to access
information about your products/services might you
need to consider a mobile site in the future?
Evolution of Social Networking
Slide 11
Slide 12
Erik Qualman ‘Socialnomics: How social media transforms the way we live and do business’
N.b.Baby Boomers Age 45-60Generation X Age 30-45Generation Y Age 15-30Generation Z Age <15
Show Video
http://www.youtube.com/watch?v=sIFYPQjYhv8
Slide 13
Slide 14
Background
Twitter founded in 2006. Officially launched its micro-blogging service in July 2007.
How it works
Each message (‘tweet’) is limited to 140 characters and can be delivered via 1) web 2) text message or 3) instant message.
User Controls – can decide whose ‘tweets’ one wants to follow, control who can access one’s own tweets, decide when to receive updates, and on what device.
Its business
Total funding : $155 million
Valuation: $1 Billion
Business model: Unknown
Who uses Twitter & Why?
Slide 15
Consumer:
•Celebrities - Popular public figures ranging from Ashton Kutcher to the Dalai Lama have tens of thousands or even millions of followers.
•Consumers - Twitter’s search function allows people to read about the latest postings on any topic, increasing Twitter’s function as a search engine. “What are people thinking about now?”
Commercial:
•Airlines - (such as British Airways) using twitter to trumpet last‐minute discounts and giveaways.
•Retail companies - (such as Dell and Toys “R” Us) Post coupons, gather feedback about their products, and talk directly to their customers.
Dell claims that Twitter generated $1 billion in revenue over the last 18 months through sales alerts posted on Twitter.
Questions for Business
Slide 16
Should your business be using social networking to
maximise its business opportunities?
Cloud computing
What is it?
Slide 17
“A model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”
Source: David Yoffie
Why Cloud Computing?
Slide 18
Easy Accessibility
Cost advantages
Increase capacity
Flexibility
Maintenance “free”
The Players
Slide 19
Google vision of the user and the Cloud.
Slide 20
• Google’ Apps: Word process, spreadsheet, presentation… free.
• Premier version of Google apps : $50/year vs. up to $680 for MS Office.
Content, Community, Collaboration
Overhyped?
Whilst its has great potential many of the claims made about cloud computing have led some to set unrealistic expectations
Slide 21
Problems:
‘Works Well in Theory’
The ‘Gold Rush’
Lack of Interest in Technologies that work
Source: Clearing the air on Cloud computing - McKinsey
The Future of the Cloud
Slide 22
Hypothesis: Cloud computing is inevitable
What’s the timeline defined as?
Who will win?
Questions for Business
Slide 23
Would (or will) your business benefit from Cloud
computing?
Three key trends
Slide 24
•The Internet is becoming truly mobile
•Evolution of Social Networking
•Cloud Computing