• A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail • A comprehensive workshop covering: Concepts Latest technology applications Business analytics & lead generation Local & overseas case sharing • Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail • Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases • Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management • Improve ROI by quantifying the spending on online marketing and measure conversions • Learn from successful cases of eCommerce/ digital retail from local and overseas • Analyse the strategic planning of popular brands and their approaches on eCommerce/ retail transformation Learning Outcomes FutureSkills in eCommerce Digital Strategies Programme code 10011448-09 Date and time 13, 15 & 17 December 2021 (14:30 – 17:30) Mode Online Class Language Cantonese with English terminology Course fee HK$3,600 / HK$3,300* *Group discount, membership discount Course Fee: $3,600 (May apply up to $2,400 subsidy) *Maximum saving, with the final grant subjects to approval. Supporting Organisation
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• A practical workshop for anyone interested in developing online business or transforming traditional business to New Retail
• A comprehensive workshop covering: Concepts Latest technology applicationsBusiness analytics & lead
generation Local & overseas case sharing
• Learn about the latest trends of artificial intelligence and its role in digital transformation in eCommerce/ retail
• Understand various modules of eCommerce/ new retail including e-payments, POS and loyalty programme, and how the recent implementations simplify purchases
• Introduce high end data analytics and its application in driving sales, demand prediction and supply chain management
• Improve ROI by quantifying the spending on online marketing and measure conversions
• Learn from successful cases of eCommerce/ digital retail from local and overseas
• Analyse the strategic planning of popular brands and their approaches on eCommerce/ retail transformation
Learning Outcomes
FutureSkills in eCommerce Digital Strategies
Programme code 10011448-09
Date and time13, 15 & 17 December 2021(14:30 – 17:30)
Course Fee: $3,600 (May apply up to $2,400 subsidy)*Maximum saving, with the final grant subjects to approval.
Supporting Organisation
T&C / Remarks
Speakers
Award of Professional Diploma
1. Digital Transformation in Retail
• From traditional retail to e-commerce• From e-commerce to new retail• From Big data to Artificial Intelligence
2. Integration of Online and Offline Commerce
• Electronic payments- Implementation of Payme, FPS, Alipay and Wechat- Contactless payment (esp. post COVID)
• Kiosks and POS- Self checkout at groceries stores- Case studies of fashion boutiques
• Augmented Reality- Extension of shop space with showcasing- Shop-anywhere experience- Impulsive shopping
• Loyalty Programme (Omnichannel)- Integration with mobile wallet
• P2P Referrals- Two way rebate mechanism (eg. Tesla)- Harnessing the reach of social media
• Shop Automation- Omission of cashier and loading staff
Course Content
Trainer’s Profile
Peter CHOI
Peter CHOI is a Hong Kong internet entrepreneur and an experienced project manager, with over10 years of training experience. He is currently the owner of several startups. He has successfullytransformed a traditional business to online - “Hiwave Dry Seafood”. It utilised high degree ofsocial marketing and search engine optimisation techniques, attracted the attention of Googleand later featured in Wall Street Journal.
• Computer Vision, Statistics and Analytics- Heat map and object recognition to analyse customer preferences
• Artificial Intelligence on Supply/Demand Arrangement- ERP management via statistics and predictive analytics- Products recommendation based on preference statistics
• Supply Chain Integration- Route and storage optimisation for fresh products
• Facebook Pixel, Google webmasters and analytics- How to make use of statistical figures to justify conversion and marketing budgets
4. Case sharing
• Local- HKTVmall: e-commerce, logistics and chain physical stores- Ztore: collaboration with DCH- Bigbigshop: leveraging TVB channels- Yuu Rewards vs Moneyback: cross platform loyalty points- Dianping / resOS : online booking and menu integration- Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI
• Overseas/China, Cross-border- Amazon Go- Sainsbury- Bingo- Fresh deliveries in China- Dianping / resOS : online booking and menu integration- Pinterest Lens : fashion search by image; Intelligence Node: track fashion trends with AI
Companies should submit their RTTP training grant application for their employee(s) via https://rttp.vtc.edu.hk/rttp/login at least two weeks before course commencement.
Alternatively, application form could be submitted by email to [email protected] along with supporting documents.
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