MOODBOARD
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MOODBOARD
30 SECOND ONLINE COMMERCIAL
The camera pans from right to left
Office noises. (photo-copier, phone ringing, drones, child screams).
A balloon floats up past the banner and the music starts. I’m Sticking with You-Velvet Underground
Man at desk. Drinks his coffee.
Close-up man putting down coffee cup. Bang.
Camera pans down from left to child sat at cardboard box. She puts beaker down on the desk.
The child spills the beaker because she is looking so much at how her father does it.
Close up of girl doing an oopsy face
Next scene. Woman sat at desk writing on it. Child looking up at her.
Woman is writing. View from over her shoulder.
Over shoulder shot of child’s drawing.
Parent pitches to board room
Close up of parent as he goes to sit on desk.
Switch to child legs in air after falling to box after copying parent.
COMBINING WORK AND PLAY
Children putting desk together (sped up)
Shot of finished desk.
POSTER DESIGN
COMBINING WORK AND PLAY CARDBOARD FUTURE
COMBINING WORK AND PLAY CARDBOARD FUTURE
COMBINING WORK AND PLAY CARDBOARD FUTURE
WEBSITE
BEFORE AFTER
Home Screen
Simplify design, insert video displaying 30 second campaignSustainability taken out of menu, press taken out and replaced with feedback
BEFORE AFTER
Products
Product pictures over bright backgrounds, with simplified product names andbullet pointed information
BEFORE
Stockists
AFTER
Clean, alphabetically ordered and consistent.
BEFORE AFTER
Press
All articles made into downloadable PDF’s for consistency.
PRODUCT LITERATURE
PRODUCT LITERATURE
WELCOMEContrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
ABOUT USContrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.
HOW TO PUT YOUR DESK TOGETHER
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
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Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in
5. 6. 7. 8.
TERMS AND CONDITIONS
CONTACT USCardboard Future LtdThe AtriumCurtis Road Dorking, RH4 1XA T: + 44 (0) 1306 646548F: + 44 (0) 1306 [email protected] in England no 6872080VAT no. 976793642
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being.