KSA 6th Globally Kuwait 4th Globally Highest spending: UAE Qatar KSA 50 %+ 45 % 40%+ Newly available shopping space is bolstering apparel industry’s expansion. Foreign retailers found success working with local partners such as Al Tayer, Alshaya, Rivoli Group, Majid Al Futtaim, and Chalhoub. Source: 2013 Global Retail Development Index, AT Kearney “A good e-commerce website will see about a 2% conversion rate the comparable rate for a destination bricks-and-mortar retail store is 20% to 30%.” Source: Jon Provisor, chief information officer of Guidance, a Marina del Rey By 2015 Dubai’s Gross Leasable Area (GLA) will increase by 14% and in Abu Dhabi (where mall space is scarce) GLA will rise by 48%. Source: 2013 Global Retail Development Index, AT Kearney 34% of UAE consumers report making online B2C transactions E-commerce: From bricks to clicks, Acuity Middle East, 2012 UAE 2nd Globally 12% 19% 22% 13% 20% 8% 4% 1% 1% MID-RANGE FASHION LUXURY & BUSINESS FASHION SPECIALIST CLOTHING COFFEE & RESTAURANTS OTHER VALUE & DENIM HOMEWARE & DEPARTMENT STORES CONSUMER ELECTRONICS SUPERMARKET Highest Retailer Representation Globally Percentage of Retailers Entering EMEA By Sector UK UAE US Spain China France and Germany Italy Russia Saudi Arabia 1 8 6 7 3 5 9 4 2 MENA Region Is Gaining Five Million Consumers Per Year 34% “In my opinion for this region, there is even more opportunity for M-Commerce. So many people don’t have a laptop, but they do have a phone.” Source: Sonia Lekhal, Regional Marketing Director, Souq.com UAE Remains Attractive in Apparel Spending 39% 60% of consumers globally prefer to pay by cash. of consumers In MENA prefer to pay by cash. Source: 2013 Retail Apparel Index, A T Kearney Source: Ernst & Young's 2012 MENA Customer Barometer Source: How Global is the Business of Retail, CBRE, 2013 Dubai Abu Dhabi 14% 48% futureretail.ae
MENA Region Is Gaining Five Million Consumers Per Year Countless challenges may cross your path to international retail success, however in real terms; there are just four potential gateways:
Selecting a business model and strategic expansion plan Generating customer traffic (either in-store or online) Progressing prospects to the buying stage Getting your customers to return
Live analysis of topics including location planning, pricing strategy, customer service, e-commerce and marketing will arm you with proven methods to convert your customers at each decision stage. Be privy to the latest industry advancements disclosed by the brand innovators themselves, in order to drive your sales, increase your profits and ultimately secure, protect and expand your brand.
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KSA6th
Globally
Kuwait4th
Globally
Highestspending:
UAEQatarKSA
50 %+ 45 % 40%+
Newly available shopping space is bolstering apparel industry’s expansion.
Foreign retailers found success working with local partners such as
Al Tayer, Alshaya, Rivoli Group, Majid Al Futtaim, and Chalhoub.
Source: 2013 Global Retail Development Index, AT Kearney
“A good e-commerce website will see about a 2% conversion rate the comparable rate for a destination bricks-and-mortar retail store is 20% to 30%.”
Source: Jon Provisor, chief information officer of Guidance, a Marina del Rey
By 2015 Dubai’s Gross Leasable Area (GLA) will increase by 14% and in Abu Dhabi (where mall space is scarce) GLA will rise by 48%.
Source: 2013 Global Retail Development Index, AT Kearney
34% of UAE consumersreport makingonline B2C transactions
E-commerce: From bricks to clicks, Acuity Middle East, 2012
UAE2nd
Globally
12%
19%22%
13%
20%
8%4%
1%1%
MID-RANGE FASHION
LUXURY & BUSINESS FASHION
SPECIALIST CLOTHING
COFFEE & RESTAURANTS
OTHER
VALUE & DENIM
HOMEWARE & DEPARTMENT STORES
CONSUMER ELECTRONICS
SUPERMARKET
Highest Retailer Representation Globally
Percentage of Retailers EnteringEMEA By Sector
UK
UAEUSSpain
China
France and GermanyItalyRussia
Saudi Arabia
18 67
3
5
94
2
MENA Region Is Gaining
Five MillionConsumers Per Year
34%
“In my opinion for this region, there is even more opportunity for M-Commerce. So many people don’t have a laptop, but they do have a phone.”
Source: Ernst & Young's 2012 MENA Customer Barometer
Source: How Global is the Business of Retail, CBRE, 2013
Dubai Abu Dhabi
14%
48%
futureretail.ae
2 in 5 consumers enter stores withno set idea of what to purchase. "�ese consumers are waiting to be influenced throughgood customer service." E-commerce: From bricks to clicks, Acuity Middle East, 2012
?? Primary Drivers for Investment inTechnologies for Retail Organisations: