Future Of Travel

FUTURE OF TRAVELFUTURE OF TRAVEL / #FutureTravel

Summary Presentation

For your full copy of the report, visit:

www.psfk.com/future-of-travel

In this year’s Future of Travel report, PSFK Labs looks at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure.

• 10 key trends across four separate stages of the traveler’s journey

• Insight and implications for both brands and travelers

• Perspectives from leading shopper experts across the globe

• Opportunities and implications for 10 new trends

http://www.psfk.com/future-of-travel


FUTURE OF TRAVEL / #FutureTravel

IntroductionThe excitement of going away on a trip can often be waylaid by the stresses associated with the air travel experience. We’ve all had to deal with the challenges of wrangling our bags through endless security lines, arriving at the gate only to find it’s been moved, working in close quarters with unreliable Wi-Fi and returning home more exhausted than when we left. Until recently, unless you were a seasoned traveler with platinum status across the board or a lavish jet setter with bottomless pockets, these were the realities that awaited you the moment you booked a ticket. However, PSFK’s new Future of Travel Report explains that with the arrival of mobile, social and wearable technologies, every level of traveler finally has access to a host of new services and luxuries that are designed to make vacations and business trips alike more enjoyable and productive. So whether you’re in the midst of planning where to go, waiting at the airport, cruising at 30,000 feet or arriving at your destination for the first time, you can now expect to be supported every step of the way.

As digital technologies become more closely integrated into both consumer lifestyles and business operations, it’s not a stretch to believe that a fully connected and personalized door-to-door experience is possible. This perfect storm of innovation is poised to completely transform our current notions of what air travel can be. Imagine a near future where booking systems tailor travel results based on a combination of individual preferences and peer recommendations, while mobile assistants are always on hand to support you around decisions like what to pack and how best to respond to potential delays. At the airport, wearable devices will keep all of your essential documents easily accessible as you pass through security and make your way to the plane, providing up-to-the-moment information on changes as they happen and helping you find your way. And while you’ll soon be able to track your suitcases from gate-to-gate, one day you may not need to bring any luggage at all, as 3D printing allows you to create custom clothing and accessories on the spot so you’ll always be traveling in style.

The PSFK Future of Travel Report describes how a host of new amenities will allow you to maximize your time en route, no membership required, by giving you the tools to put the finishing touches on an important pitch or network with a new business contact, all without getting up from your seat. If relaxation is more your thing, then you can look forward to custom entertainment options that you can watch on any device and new wellness technologies focused on delivering optimal rest and comfort. The moment you hit the tarmac, you can tap into a number of community-led services to quickly get you on your way, enabling you to skip the taxi line in favor of ‘borrowing’ a car from a fellow traveler who’s leaving for their own excursion or offering you a real-time glimpse of the best things happening in the local area.

While the above scenarios might not be fully realized just yet, we’re beginning to see examples of technologies, products and services aimed at streamlining the travel experience, and more importantly, making it feel more human. In the following pages, PSFK is excited to share our latest report on the Future of Air Travel. In it, we’ve outlined ten emerging trends around four key stages in the travel journey–Prepping-To-Go, On-The-Way, In-The-Air and On-The-Ground. Alongside each of the trends, we have described three best-in-class examples curated from our research that help bring the ideas to life. The findings are additionally supported by insights from experts in the space, industry statistics and the PSFK team’s thoughts on the impact of these trends. We hope the forward-looking vision presented in this report will help you as you plan your next adventure and we can’t wait to see you in the skies.

ON-THE-WAY

IN-THE-AIR ON-THE-GROUND

PREPPING-TO-GOSOCIALLY CURATED ITINERARIES

ALWAYS-ON ASSISTANTSFRICTIONLESS LOGISTICS

TIMELY GUIDANCEON-DEMAND AMENITIES

MILE-HIGH WORKPLACEPERSONALIZED INFOTAINMENT

ON-BOARD BALANCE

PEER-TO-PEER TRAVEL SERVICESINSTANT VIBE

PREPPING-TO-GOSOCIALLY CURATED ITINERARIES

ALWAYS-ON ASSISTANTS

Leveraging social tools for personalized travel plans.

SOCIALLY CURATED ITINERARIES



PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES

Smartphone compass visualizes far flung friends’ whereabouts and flight prices

itunes.apple.com/app/momondo

Momondo Friend Compass


PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES

Visual trip planning facilitated on B2C pinterest boards

Pin.Pack.Go

pinterest.com/fourseasons/pinpackgo

Digital assistants let travelers explore with confidence.

ALWAYS-ON ASSISTANTS



PREPPING-TO-GO / ALWAYS-ON ASSISTANTS

Tailored packing lists customized to traveler’s itineraries and weather forecasts

Packpoint

bit.ly/1go2y6E


PREPPING-TO-GO / ALWAYS-ON ASSISTANTS

Airhelp

getairhelp.com

Online 3rd party advocate helps travelers receive compensation for qualifying travel disruptions

ON-THE-WAYFRICTIONLESS LOGISTICS

TIMELY GUIDANCEON-DEMAND AMENITIES

Efficiently managing personal logistics while on-the-go.

FRICTIONLESS LOGISTICS



ON-THE-WAY / FRICTIONLESS LOGISTICS

Smart luggage tag allows travelers to track their bags from gate to gate

eTag

fasttrackcompany.com



Packnada

Digitally managed overseas wardrobe stays up-to-date to enable luggage-free travel

packnada.com



Janne Kyttanen

jannekyttanen.com

3D Printable Luggage Can Be Sent To Your Destination Via Email

Digital infrastructures provide hyper-local, individualized updates.

TIMELY GUIDANCE



ON-THE-WAY / TIMELY GUIDANCE

Individualized push notifications keep travelers proactively informed

easyjet.com

EasyJet


ON-THE-WAY / TIMELY GUIDANCE

Departure board information delivered in individualized tweets

Tweeting Departure Board

leedsbradfordairport.co.uk

VIP comforts and conveniences available to anyone on-demand.

ON-DEMAND AMENITIES



ON-THE-WAY / ON-DEMAND AMENITIES

International airport offers free personal shopping service to all fliers

Heathrow Personal Shopper

bit.ly/1v5p6x3


ON-THE-WAY / ON-DEMAND AMENITIES

Self-contained work pods provide business travelers a quiet place to think

regus.com

Regus

IN-THE-AIRMILE-HIGH WORKPLACE

PERSONALIZED INFOTAINMENTON-BOARD BALANCE

Increasing productivity and facilitating serendipitous business connections at 30,000 feet.

MILE-HIGH WORKPLACE



IN-THE-AIR / MILE-HIGH WORKPLACE

Lufthansa

Business class seat redesign enhances overall productivity

lufthansa.com

http://www.lufthansa.com/online/portal/lh/es/homepage

http://www.lufthansa.com/online/portal/lh/es/homepage


IN-THE-AIR / MILE-HIGH WORKPLACE

Delta Airlines

In-flight mentorship program pairs business travelers with innovation leaders

deltainnovationclass.com

Individual and contextual content experiences delivered directly to a traveler’s device or seat.

PERSONALIZED INFOTAINMENT



IN-THE-AIR / PERSONALIZED INFOTAINMENT

Airlines invite flyers to download content to their personal device before flying

Lufthansa

bit.ly/1gGRXDY



Personalized recommendations and responsive seats tend to individualized comfort and entertainment needs

thalesgroup.com/en

Thales Group



Floor-to-ceiling panoramic video screens replace windows with immersive views

spikeaerospace.com

Spike Aerospace

http://www.spikeaerospace.com/

http://www.spikeaerospace.com/

Responsive devices and environments help passengers cope with the physical rigors of travel.

ON-BOARD BALANCE



IN-THE-AIR / ON-BOARD BALANCE

Jet lag managed by biohacking and optimized sleep schedules

Entrain

entrain.math.lsa.umich.edu

http://entrain.math.lsa.umich.edu

http://entrain.math.lsa.umich.edu



Happiness blanket changes color to reflect mood

British Airways

shared.info/19y

http://shared.info/19y

http://shared.info/19y



Handheld device facilitates exercise in tight spaces

Tao Wellshell

tao-wellness.com

ON-THE-GROUNDPEER-TO-PEER TRAVEL SERVICES

INSTANT VIBE

Collaborative consumption redefining the travel experience.

PEER-TO-PEER TRAVEL SERVICES



ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES

Car-sharing service matches arriving travelers with departing passengers to reduce the need for airport parking fees

FlightCar

flightcar.com


ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES

P2P marketplace matches last minute hotel cancellations to searches

RoomerTravel

roomertravel.com

Recommendation services provide real-time pulse of local culture.

INSTANT VIBE



ON-THE-GROUND / INSTANT VIBE

Twitter based service keeps urban adventurers in the loop

Heineken

openyourcity.heineken.com

http://openyourcity.heineken.com/

http://openyourcity.heineken.com/


ON-THE-GROUND / INSTANT VIBE

Digital information kiosks help travelers explore their destination city

SFO Flight Deck

shared.info/1a2

For your full copy of the report, visit:www.psfk.com/future-of-travel

In this year’s Future of Travel report, PSFK Labs looks at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure.

• 10 key trends across four separate stages of the traveler’s journey• Insight and implications for both brands and travelers• Perspectives from leading shopper experts across the globe• Opportunities and implications for 10 new trends



FUTURE OF TRAVELFUTURE OF TRAVEL / #FutureTravel

Summary Presentation

Future Of Travel

Devices & Hardware

future of air travel

air travel experience

travel journeyprepping

psfk future of travel

years future of travel

future of travelfuture

host of new services

new trendsfor