Future of the living room

HUAWEI TECHNOLOGIES

Shaping the future of the living room with smart terminals and smart networks

Manuel Vexler

Chief Marketing Officer IMS/NGN

April 2010April 2010

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About this presentationBasic Information:

Title ： The future of the Living Room: Shaping the future with smart terminals and smart networks

Audience ： International Multimedia Telecommunications Consortium Virtual Conference

Author ： Manuel Vexler, Core Networks, IMS/NGNDate issued: April 5rd, 2010Scope: The International Multimedia Telecommunications Consortium (IMTC) is an international community of companies from over 15 countries working together to facilitate the availability of real-time, rich-media communications between people in multiple locations around the world. Rich Media refers to converged communications sessions that incorporate voice data and video.

Focus: Position Huawei IMS as a solution to managed multimedia

Outline: The presentation covers the evolution of the applications and services for IPTv. It shows the evolution from one screen and one remote control to personalized experience on any screen and any location. The IPTv services are mapped to the IMS network to show the perfect fit.


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Agenda

About Huawei The Evolution of the Living Room Keeping Up: the Evolution of the Network Conclusions


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Serving 45 of the world's top 50 operators

Expanded and deepened cooperation with leading operators in Europe

Increased recognition from leading operators in the US, Japan and AustraliaSource of top50 operators ranking : Totaltele, October

2009

Bell Canada Comcast Sprint Telus Verizon

Belgacom British Telecom Deutsche

Telekom FT/Orange KPN OTE Portugal Telecom SFR Swisscom TDC Telecom Italia Telefonica Telenor TeliaSonera Telekom Austria Vodafone Wind/Infostrada

Bharti Airtel BSNL Hutchison Whampoa KDDI KT Corp NTT SingTel SK Telecom Softbank Telstra

MTN

America Movil Oi/Telemar Telmex

Etisalat Saudi Telecom Zain

MTS Svyazinvest Vimpelcom

China Mobile China Telecom China Unicom


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End-to-end advantages in network, software, devices and professional services

Ensuring seamless user experiences any time, anywhere, via any device

To enrich life through communication

Continuous customer-centric innovation

Consolidate

leadership in All-IP convergence networks

Network Application & Software

Services Devices

Build smart business support environment and an open application platform

Offer end-to-

end

professional

services

Construct a winning device customization value chain


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Sustainable growth

2005 2006 2007 2008 2009 2010E

8.211

16

23.3

30.236

Contract sales increased by 30%

in 2009

Global Top 3 telecom solution

provider （ By revenue of 2009H1 ）

CAGR ： 39%

Contract sales (USD in billions)


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Agenda



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Once upon a time…

The living room was a shared space where all watched the same television program

There was one remote control, and everyone had to watch what Homer decided to watch

On a separate table there was the house phone. One phone number was enough for the entire family.


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What changed?

What we watch? Video streaming vs. video on demand

Who owns the production rights? From studios to YouTube and FaceBook

When we watch? Programming vs. time-shift

Where we watch? Living room and bedroom vs. anywhere on Tv, PC, or Mobile

How it is delivered and controlled? From linear Tv to IPTv


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Internet Multimedia changed everything…


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US: Mirror Image Competition for the Living Room

MSOs Video delivery including

video programming (linear Tv), Video on Demand, and DVR

Residential voice (digital Voice)

High Speed Internet (DOCSIS)

MSOs are targeting the following additional markets

Business data and voice

Wireless data

Service Providers (Tier One) Residential voice

(analog/TDM)

High Speed Internet (DSL, FTH)

Business voice and data

Wireless voice

Wireless data

SP are targeting the following additional markets

Video delivery including video programming (linear tv), Video on Demand, and DVR

MSOs and Service Providers business is becoming a mirror image


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From Living Room to Social Network Center


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Example: Open Source Multimedia on Tv Screen

Boxee is a free, open-source software platform that integrates personal media with the Internet and social networking

Based on open-source project XBMC, incorporates the XUL framework (which is the basis for the Mozilla browser)

Boxee is designed for your TV and use of a remote control

Allows users to share information about what they’re listening to or watching with other Boxee users on twitter, facebook, etc.

Tv will become part of social networking MSOs need to follow


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Data card

Living RoomMultimedia

HD Video Conference: The Office in the Living Room

Smart Phone

Office


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Over the Top competition

USB 2.0 for music, movies and photos stored on a jump drive. Compatible formats include JPEG, MP3, MPEG2/4

Connect TV to cable/DSL modem, for RSS feeds

Use Ethernet port to stream movies, music and photos from a PC or any DLNA media server

Optional Wi-Fi adapter to connect to the home network

Internal flash memory stores content for later viewing

Roku

“By the end of 2015, 473 million households worldwide will be viewing Internet video on the television…” (IMS Research)


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Agenda



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Consumers demand impacts the network!

Data traffic on AT&T’s mobile network has jumped 4,932% in the past 12 quarters. Much of that is driven by the wildly popular Apple iPhone introduced in the summer of 2008, but it also came from an array of BlackBerry and other smartphone devices. In response AT&T has spend $38 billion on wireless access and backhaul

(CTIA Report, Oct 2009)


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Multimedia Delivery Pressures Service Providers

ServiceServiceProviderProvider

Business Business DisruptiveDisruptive Cost pressureCost pressure Very competitiveVery competitive

NetworkNetwork ComplexComplex LayeredLayered Very expensiveVery expensive

ServicesServices Un-attractiveUn-attractive CostlyCostly Hard to launchHard to launch


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2222 Based on CableLabs & IMSF + extensions

Session BasedSession BasedNon-Session Based

Web 1.0Web 1.0

P2P VoIPP2P VoIP Business IP - VPN

Business IP - VPN

Messaging –SMS, MMSMessaging –SMS, MMS

Push-to-VideoPush-to-Video

Streaming VideoStreaming Video

IMIM

Group ChatGroup Chat

Video on DemandVideo on Demand

Online Games

Online Games

IPTVIPTV

FMCFMC

EnterpriseIntegration

EnterpriseIntegration

E-CommerceE-Commerce

Re

al

Tim

eR

ea

l T

ime

No

n-R

ea

l T

ime

Push-to-TalkPush-to-Talk

PresencePresence

Location-basedLocation-based

Voice Voice Web 2.0Web 2.0

Off-line Games Off-line Games

MashupMashup

QoS QoS NeededNeeded


Download music& other content

Download music& other content

Enterprise IT/emailEnterprise IT/email



NearRealTime

NearRealTime

Combination services: Voice/Video/IPTV plus Streaming, Gaming, Messaging Combination services: Voice/Video/IPTV plus Streaming, Gaming, Messaging


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IMS Core layered architecture overview

EAN-V EAN-PEAN-MSAN

UCN Pooling

USC PoolingApplication Servers

H.248/SIP SIP GTP

SIP LDAP

LDAP

Charging

Provisioning

Diameter

UCN: Unified Control Node USC: Unified Subscriber Center EAN: Edge Access Node

MG

W

MR

FP

SB

C

IM-M

GW

SA

E-G

W

GG

SN

BR

AS

PD

G

MS

C-S

IMS

MM

E

PC

RF

DP

I

IM SC

C

MM

Tel

TA

S

Unified Charging

Unified ProvisioningConvergent Services

Unified Access Control


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IMS Based IPTVDifferentiation services, fast TTM increase core competition capability

• Communication, mobile, TV convergence • User profiles match services and users• Increased loyalty and reduced churn

Lower Capex & Opex• Lower outsourcing cost of terminals and core• Easy interoperability with other operators• Unified subscriber management, authentication, charge• Open service platform for multiple SP/CP• Components reused for service creation

Better Revenues Multi-screen convergence experience improve user satisfaction

Differentiation services, fast TTM increase core competition capability

• Communication, mobile, TV convergence • User profiles match services and users• Increased loyalty and reduced churn

Lower Capex & Opex• Lower outsourcing cost of terminals and core• Easy interoperability with other operators• Unified subscriber management, authentication, charge• Open service platform for multiple SP/CP• Components reused for service creation

Better Revenues Multi-screen convergence experience improve user satisfaction

Requirements

Low TCOGrowth Decline

V1.0V2.0

V3.0

V4.0

Fast TTM

Differentiation services

Revenue

StandardOpen Service Platform


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Focus on a single IMS network

Tele CoreWeb Core ngMDN

Cloud Computing

2G 3G4G

FTTxxDSLPOTS

Always on services

Core Network

Telecom + InternetManaged IT Multimedia

Value chain

Unified Subscriber Center

Single Network

Service Provider

Content Provider


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Agenda



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New Network, New Business Model

Voice Data

Telecom Convergence / FMC

Telecom + Multimedia (Video)

Telecom + Multimedia +Managed IT + ??

Transformation starts with ‘all-IP’ networks

New business models segregate access from services

Bundled services are offered side-by-side with ‘over the top’ E.g. telephony vs. VoIPN

etw

ork

Tra

nsfo

rmati

on

Business Transformation

Access providerAccess provider Content providerContent provider

Com

pete

on

Perf

orm

an

ce

Compete on Service

Compete on Service

Compete on Performance


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The Living Room of Tomorrow: Anyone Home?

Before The ‘social place’ for

watching Tv and meeting friends

Providing space for Tv and Phone

Now Communications center

for the social network Entertainment Center Virtual Network Node


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Future of the living room

Business

iptv services

ims network

network conclusions

telecom solution provider

leading operators

core networks

future withsmart terminals

richmedia communications