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Future of MobilityFuture of Mobility——New New Market Market Entrants in Entrants in Mobility IntegrationMobility Integration
Transport Operators, OEMs, Fleet Companies, and IT Organisations Transport Operators, OEMs, Fleet Companies, and IT Organisations Aggressively Competing to Become Mobility IntegratorsAggressively Competing to Become Mobility Integrators
Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
Program Manager, Mobility
Automotive & Transportation
17th January 2013
Today’s Presenter
Experienced Automotive & Transportation consultant and Project Manager, working
Martyn Briggs, Program Manager – Mobility
Frost & Sullivan
2
Experienced Automotive & Transportation consultant and Project Manager, working with clients to implement growth strategies. My current working focus is related to Mobility networks and associated Mega Trends, considering the role of technology and forecasting new market opportunities.
Specialties: Urban Mobility, Smarter Transport, Intelligent Transport Services, Transport Economics
Particular expertise in: Transport Policy, Transport Planning, Behavioural Changeand Transport Economic Appraisal
Today’s Presenter
An Automotive Research and Consulting Professional with a keen interest in
Yeswant Abhimanyu, Research Associate
Frost & Sullivan
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An Automotive Research and Consulting Professional with a keen interest in exploring next generation disruptive business models and market roadmaps, and to engage in knowledge sharing with visionary thinkers and thought leaders of the world.
Authored studies with core competences in:
• Automotive Powertrain
• Vehicle Fleet & Leasing
• Eco-Innovation, Mega Trends
• Future of Mobility (Mobility Integration, Multi-Modality)
Focus Points — Agenda for Today’s Presentation
• Mega Trends Influencing Rise of Mobility Integration
• Mobility Integrators—Definition and Key Findings
• Mobility Integrators—Ecosystem
• Types of Mobility Integrators
• Mobility Integrators and Existing Product Portfolio
• Mobility Integrators—Customer Types
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• Case Examples
• Key Conclusions and Future Outlook
Poll Question
What do you think is the one big impact Mobility Integrators will have on Personal Mobility of the future ?
A.Flexibility—time and cost savings
B.One-stop-shop solution
C.Sustainable and responsible travel
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D.Single ticket travel
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
Occasion for the Analyst Briefing
• Urgency: With an increasing number of smart cities emerging in Europe and North America by 2025,
new Mega Trends like urbanisation, connectivity and convergence, smartphone apps and the
technology boom are expected to drive the rise of interconnected mobility, leading to the creation of a
new class of market players called 'mobility integrators'.
• Noteworthiness: The mobility of the future will be flexible and integrated and will offer on-demand
services to serve customer demand. Car/bike/ride sharing coupled with advancements in high speed
rail, micro-mobility and the emergence of mega corridors are offering customers the ability to move
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rail, micro-mobility and the emergence of mega corridors are offering customers the ability to move
more conveniently, comfortably, cost-effectively and quickly.
• How will this affect participants: Aided by new business models like car sharing and challenges in
terms of increased cost of vehicle ownership (parking charges, servicing and maintenance, congestion
charges, etc.), a new economic landscape provides stakeholders with an array of opportunities to
exploit, in the quest towards integrated mobility. Participants will benefit, as this briefing will introduce
them to the opportunities that are present in the market today.
Mega Trends Influencing Rise of Mobility IntegrationGlobal Mega Trends are changing the way humans live, move, and co-exist. Dependency on technology and need for operational ease and comfort are amongst key reasons for the evolution of new business models.
Car Sharing/Car Pooling
Geo-SocializationAnd Social Media
New Micro Mobility Products
Urbanization
Smart and Sustainable
Cities
New Business Models
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Integrated Mobility Solutions
E-Mobility
Connected and Wireless Planet
Sustainable Public Transportation
and BRT
High Speed Rail
New Business Models (Value for Many)
Power to the Middle Class and Gen Y
Photo Credits: Dreamstime and Commons. Source: Frost & Sullivan Analysis
Mobility Integrators—New Market PlayerTravel today is more than just station to station; it is about door-to-door connectivity, thus giving rise to new market players offering integrated various modes to travel.
2020
City
Suburbs
Intercity
Tra
ve
l D
ista
nc
e
Private CarsIntercity Bus
Intercity
Train
Shared Mobility
CAR
Mobility Integrators Market: Future Approach towards Mobility Integration, Europe, 2011–2020
8
City
Tra
ve
l D
ista
nc
e
Travel DistanceDestination
Public
Transportation
Shared Mobility
Micro-mobility
CAR
OWNERSHIP
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
• Door-to-door integrated, multi-mobility a reality in future• Market will see new players in market termed 'mobility integrators‘
Mobility Integrators—DefinitionMobility is about seamless travel using all of the various modes of transportation available rather than relying solely on one transportation mode.
'Mobility integrator is an entity or a combination of entities in the value chain which provides the right combination of various modes of transportation to offer an integrated, multi-modal door-to-door mobility solution using a mobility platform by leveraging technological expertise, operational excellence, infrastructural advancements and innovative business propositions.'
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
Mobility Integrators—EcosystemCross interoperability and co-operation between the different entities in the ecosystem to be the crux that makes or breaks future of mobility integration
Public transport operators, carsharing, bike sharing, parking
*Cross interoperability and co-operation, for example, between OEM and technology providers converging on infotainment
• OEMS• Supplier• Transport
companies
• Infrastructure providers
• Payments providers• Charging stations• Mobile infrastructure
• Technology providers
• IT supportMI*
*
**
Government laws, regulations, incentives, promotion, support, and
subsidies to the different entities
Source: Frost & Sullivan analysis.
Key Responsibility:Providing
infrastructure for
mobility
Providing mobility
vehicles (cars, trams,
EVs, and so on)
Mobility Integrators—Stakeholders making it possibleStakeholders in an ever expanding integrated value chain taking the role of mobility integrators in the quest for totally integrated multi-modal door-to-door connected travel.
Mobility Integrators and Existing Product PortfolioNS Business card is the only full-fledged MI, while Mobility Mixx uses the same platform to extend its offering; it will be easier for the transport companies to become the Mobility Integrators.
Company Name
Car Leasing and Carsharing Public TransportParking
Management
Long-Distance
TravelOthers
ServicePlatforms
Carsharing (Traditional)
Car Leasing (Long-term)
Car Rentals (Short-term)
Bike (Cycle) Renting
ScooterRenting
Intra-city Inter-city TaxiBike
ShedsCar
ParkingTrains Flight
Refuel/Tele-
confer-encing
Others (Hotels, accesso-ries and so on)
Infra-struc-
ture and Charg-
ing
Apps, JourneyPlanners,
Scheduling,Re-routing
Tra
nsp
ort
Op
era
tors NS Business
Card � � � � � � � � � � �
Connexxion � � �
Car
Co
mp
an
ies
µ by Peugeot � � � �
Multicity by
Citroën � � � � �
Mobility Integrators Market: Snapshot of Mobility Offerings by Mobility Integrators, Europe, 2011
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Car
Co
mp
an
ies
Citroën � � � � �
BMW/
Daimler � � �
Leasin
g C
om
pan
ies
MobilityMixx
(LeasePlan) � � � � � � � � � �
ALD � � � �
Alphabet � � �
Athlon � �
Arval � �
Tra
nsp
ort
C
om
pan
y
Siemens � � � � �
Veolia-
Transdev � � � � � � � � �
Source: Frost & Sullivan analysis.
Type of Mobility Integrators A mobility integrator’s function varies depending on what it offers and how it wants to position itself in the market in line with market demands and the group vision.
Mobility Integrator
(MI)
Mobility Player(MP)
Mobility Aggregator
(MA)
Mobility Integrators Market: Types of Mobility Integrators, Europe, 2011 and 2020
• MI is an entity which enables the existence of mobility
• MA is an entity which offers a selection of mobility services
• MP is a member in the value chain who enables or owns approximately 50
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Note: Figures used only for representation purposes. Image Source: railteam.co.uk, Peugeot Mu, and Alphabet.com. Source: Frost & Sullivan analysis.
of mobility programmes through its
current offering
mobility services as core businesseither as stand-alone providers or through partnerships
approximately 50 percent of the different modes of transport offered
• Offers a selection of 3 or 4 mobility solutions
Mobility Integrators—Snapshot of Existing Mobility Integrators ExamplesThe future focus is moving towards integrated mobility with a number of mobility concepts and disruptive business models.
Mu, Citroen MulticityMobility Trend• Mobility integration activities by
Veolia-Transdev such as Urban Pulse and City Way; close working with IBM for integrated real-time mobility.
• EV carsharing programs
• DB Bahn—Touch & Travel System• RMV Transport CardMobility Trend• Mobility trend: Towards multi-
modal integration and encouragement of carsharing
Mobility Aggregators/Players • ATM Itinero
Mobility Aggregators/Players • New Transit Card
Mobility Integrators—Customer TypesCustomers for mobility integration range from everyday general public to cities and countries looking to rebrand their positions.
Note: Figures used only for representation purposes. Source: Frost & Sullivan analysis.
Smarter and Sustainable Cities
Smarter and Sustainable Cities
Another MIAnother MI
General PublicGeneral Public
NS Business Card—Mobility Service OfferingsCurrently, approximately 5 percent of business travelers use the train, while 95 percent use other modes of transportation, mainly cars, thereby opening up a number of avenues for NS to innovate.
Business Market
Retail Market
Trip Planner
OV Chip Card
Taxis GreenwheelsCar Rental
Trains
Train and Fyra
Transport
Taxi, OV-
NS Hi Speed Lounge and
Postillion Hotel Discounts
Integrated door-to-door mobility solution featuring post-usage invoices for business users
Pre-paid—Pay as you go Model
Mobility Integrators Market: NS—Mobility Service Offerings, The Netherlands, 2011
16
Car Park
OV-FietsBike
ShedsService Stations
Additional Services
(Q-Park, Bike Sheds)
Public Transportation
(Bus, Tram, Metro)
Taxi, OV-Fiets, and
Car Rentals
• The transit payment system that the NS Business Card employed on a national level, focuses on flexible post-paid payments rather than on a pre-paid system.
Note: Figures used only for representation purposes. Image Source: www.ns.nl and railteam.co.uk. Source: NS and Frost & Sullivan analysis.
Daimler—Mobility Services, Moovel At the Heart of Moovel are intelligent mobility linkages with better use of available resources.
Bus and Rail• The different available bus and
rail connections are shown
Integrated Platform and Direct Comparison• Direct comparison of different
mobility modes based on user selection
Ride Sharing and Taxi Cabs• Search for available ride-
sharing possibilities for a specific route.
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Note: Images used only for representation purposes. Image Source: Daimler.com. Source: Daimler.com and Frost & Sullivan analysis.
specific route. • A taxi can be ordered using the
app.
Decisions-making enabler• Prices, quickest time, and
comfort levels
Future of Mobility• Expansion opportunities for
Car2gether and Car2go
Mobility Integrators—Key Conclusions and Future OutlookThe future of integrated technology is connected, with networked products and services with technology advancements acting as the key enabler.
Real-time data sharing• Opening up of – key enabler that will make or break mobility integration.• Real-time data sharing and integration – shared costs and risks among – the way forward.
City versus country-wide MI• Infrastructure capabilities – governments and investments • Future smart and Mega Cities are expected to be attractive MI customers• Country-wide integration – co-existence of competitors in view of a unified goal.
1
2
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Source: Frost & Sullivan analysis.
Future business models• Developing business models – p2p carsharing, renting personal parking spaces, and ride-sharing• Personal transport merging with public transport and utilizing wasted travel capacity.• Mobility budget handling –(TCO����TCM).
Technology advancements• Web sites and smartphone apps• NFC is a futuristic potential technology – payments, check-in/outs, security, safety, and telematics.• E-ticketing – with virtual tickets allowing for seamless customer-controlled travel.
3
4
Table of Content of Frost & Sullivan’s M8BF–18 StudyFuture of Mobility—New Business Models, Opportunities, and Market Entrants in Mobility Integration
Section Slide Numbers
Executive Summary 4
Research Scope, Objectives, Methodology and Background 25
Mobility Integrators—Mega Trends and Influencing factors 31
Mobility Integrators—Overview 49
Mobility Integrators—Definition and Ecosystem 67
Mobility Integrators—Customer Types 75
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Source: Frost & Sullivan analysis.
Mobility Integrators—Technology Solutions 92
Mobility Budget 98
Mobility Integrators—Case Studies and Examples 105
Mobility Integrators—Potential Cities 177
Conclusions and Future Outlook—The Last Word 183
Appendix 188
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