www.MarketResearchReports.com Future of Mobile Commerce: Prepaid + Stored Value + Third- party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors Category : Telecom All logos and Images mentioned on this slide belong to their respective owners.
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Future of Mobile Commerce: Prepaid + Stored Value + Third-party Pays = Huge Opportunities for Carriers, Merchants, and Telecom Vendors
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www.MarketResearchReports.com
Future of Mobile Commerce: Prepaid + Stored Value + Third-
party Pays = Huge Opportunities for
Carriers, Merchants, and Telecom Vendors
Category : Telecom
All logos and Images mentioned on this slide belong to their respective owners.
Once an emerging service, prepaid communications is now considered a mature offering. However, it has evolved beyond communications to include content, applications and commerce.
From a mobile commerce perspective, mobile shopping is evolving as well with merchants increasingly recognizing the need to capture the attention of consumers on-the-go, drive purchase decisions, build brand loyalty, and support ongoing customer/business relationships.
The use of stored value and subsidization is one technique in the toolkit to encourage in-store shopping and purchasing to combat the so-called “showrooming” phenomenon.
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