Data Visualization is key for future media ANDY COTGREAVE Social Content Manager, Tableau @acotgreave
Future media moscow no corporate
Jul 04, 2015
Data visualisation is key to the future of news media. These slides explore the reasons why and the impact that can be had.
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Data Visualization is key for
future mediaANDY COTGREAVE
Social Content Manager, Tableau
@acotgreave
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?
AGENDA
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?
AGENDA
http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/
1. Captures the Imagination
Which story are you more likely to read?
2. Illustrates Trends
Image: http://www.nbcnews.com/storyline/ebola-virus-outbreak/ebola-spreading-exponentially-patients-seek-beds-liberia-
n198516
3. Facilitates Comparisons
Global Hunger Index
4. Hits Close to Home
http://www.altic.org/altic-blog-buzz/le-labo/dataviz
5. The audience has changed
http://www.theguardian.com/news/datablog/interactive/2011/nov/23/pay-annual-survey-hours-earnings-visualised
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?
AGENDA
1. Dialog and debate
on social
on comments
LaNacion visualized the suspicious expenses of VP
Boudou
http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar
2. People remember your story
Which are you more likely to remember tomorrow?
This? Or This?
3. Dwell time increases
Subway package:
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?
AGENDA
FREE software for Mac and Windows to quickly create and
share interactive data graphics on the web.
What is
How does it work?
Data Connect Visualize Publish
Data in Excel,
CSV, Access
Point Tableau
Public to data
Create
interactive
dashboards
Embed in your
website and
share via social
media
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?
AGENDA
The 5 reasons to use data visualization in the news
The 3 impacts on your news
site
But it’s hard. Isn’t it?http://tabsoft.co/FMFResouces
@acotgreave
Thank you
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