Future Marketing Trends That Matter

Future Marketing Trends that Matter Mike McGrail @mike_mcgrail Velocity Digital

2007 - Apple launches the iPhone

@mike_mcgrail | Velocity Digital

Now I could come to London with my iPhone and a towel…


What about 10 years from now?


Messaging - the killer app - Facebook building the

WeChat Hitchhikers guide - phone

and towel

Driverless cars

Driverless trucks

A new class of human?

The fact is, humans are being replaced…


Even marketers are under threat!


What about now though?


It’s all about chat!

6 of the top 10 global apps are chat-based

WeChat in China

- 11 billion accounts - 768 million active users - E-commerce - Physical payments - News - Local services - pay council

bills! - Online butler - Oh, and you can talk to

your friends!

Facebook Messenger is the WeChat for the

‘Western’ world

Facebook WeChat

Messaging - the killer app - Facebook building the

WeChat Hitchhikers guide - phone

and towel

Chatbots in Messenger

https://youtu.be/PGLASey3MAE

Express Yourself!

Express Yourself!

Emoji’s allow us to capture our mood in few pixels!

Express Yourself!

- Selfies are everywhere! - Instagram and Snapchat are overspilling with them - In the moment and super-fast - ‘look at what I’m

experiencing right now!

Snapchat geo-filters

Grab a slice of the action by giving your event attendees something cool to add to their snaps!

Voice Assistance

We’ve gone from Siri to Controlling our Homes

@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity Digital

VIV is coming…

@mike_mcgrail | Velocity Digital@mike_mcgrail | Velocity DigitalA platform for AI from the inventor of Siri

What about privacy?

May 2018 - EU Data Protection Reform Comes into Play

‘The Regulation is an essential step to strengthen citizens'

fundamental rights in the digital age and facilitate business by

simplifying rules for companies in the Digital Single Market’


“When the value to our lives surpasses the worries of giving up our data, we happily give it away” - Me, this morning.


Virtual/Augmented Reality

Pokemon Go


Creating VR Experiences


People desire incredible experiences, but can’t always be there. How can you use VR to include them?

Bjork at Somerset House


People desire incredible experiences, but can’t always be there. How can you use VR to include them?

How about on stage with Biffy Clyro?


My biggest musical regret…


Never seeing Bowie live


Imagine I could don a VR helmet and experience it

now?@mike_mcgrail | Velocity Digital


You can’t beat being there.

You can’t beat being there!


You can’t beat being there.

You all have an amazing opportunity…

You can’t beat being there. To deliver the

experience people

crave.

In real-life, virtually and across the web.

Now get to it!


Thank you very much! Drop me a line -

[email protected] Twitter - mike_mcgrail

Snapchat - mike_mcgrail velocitydigital.co.uk

http://velocitydigital.co.uk