Future It Services? Ask A Teenager!

1The Future of IT Services© Copyright Capgemini 2009 All Rights Reserved

Synopsis

“Future IT-services? Ask a teenager!”

The rapidly emerging new world of a younger generation is not based on the evolution of Information Technology as we understand the term today, nor is the technology itself necessarily the key either. Instead it as much or more about the cultural change in the way that people expect to enable their lifestyle with the technology being a largely hidden aspect - consumed as they want to do something through a 'services' environment. Classic concerns of privacy and boundaries in today's business systems are seen as barriers to be broken down by the new values of openness, sharing, but most of all by the spontaneous manner of being enabled to do what is wanted, when it is wanted, with who should be involved. This is a very different environment from the predetermined and carefully controlled world of today. However, there are key technology threads and elements we should recognise and develop our response around, open source software being an important keyword. This presentation attempts to identify and address them.

The Future of IT Services?Ask a Teenager!!Andy MulhollandGlobal CTO


From Content to People, the Technology Side is there…

Publishing is complex and limited to few traditional media

and online merchants

Value is created by aggregating content

(portals)Easy publication for all

Value is generated by tools allowing to publish easily

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•Web 1.0 is an electronic version of existing content

•Value is generated by aggregating content within portals

•Publishing technologies are complex and slow to implement

Web 2.0 is an interactive collaborative environment Blogs (e.g., Dell hell, You Tube, Flicker)

Wikis (e.g., Wikipedia)

Mash-up (e.g., iGoogle, RSS feeds etc.)

Hosted service (e.g., Google spreadsheets, Ikea bathroom designer)

Social Networking website (e.g., Facebook, My space etc.)

Traditional media

Alternative media blogs

Google search

Flicker

Wikipedia

Gmail

netvibes

Web 1.0 Web 2.0


But a Young First Time Employee Already Sees a Different World

Why are there so few Macs in this office?

Why do so many people get cc'ed on so many emails?

And yet, why is mailbox capped at 100mb. Can I forward some stuff to Gmail which gives me 5 GB for free?

Wow - l got a tour of the massive data center. My school supported more students than we have employees, but we had a tiny data center

Why don't we use Skype to call people around the world?

Can I not just text message someone's cell phone rather than dial his pager?

Everyone does not have a personal blog? We do not have a group wiki?

Why do we pay technology industry analysts? Can we not research everything on Google?

Are USB and Bluetooth devices banned around here?

You kidding me - those fat manuals are for training for the system? Can I have them in MP3 files for my iPod or see a tutorial video on-line?

Ignore my ignorance but isn't SOA just a complex mash up?

How come our skills database does not allow for me to enter my Ruby and PHP credentials?

When I come back for my full-time role, can I apply for one of these positions?

Is Nintendo missing from our vendor master list?

?A few

questions a younger person is

likely to ask (or

certainly thinks

about) as a new

employee.


Your Expectations on this Topic?

Twitter Facebook Kindle

Smart Phone Smart Phone


Today, I believe that no crisis on this scale or magnitude will ever be handled again without sms, blogs, and wikis. That social tools will become a natural extension of rapid adaptation to chaotic conditions. I'm still trying to figure out how it all happened. What was it that put my colleagues and me on the global stage answering news requests? It was all viral and we were on a completely "out of control" ride and yet somehow it all worked. Dina Mehta writing on the Tsunami

Or may be the Serious Side?

http://radio.weblogs.com/0121664/categories/blogsBlogging/2005/05/29.html


Actually its about culture and not technology

Everyone and every resource is connected

Relationships are largely driven by events, context, expediency, etc

Technologies are open and enabling not closed and restrictive

Mesh Collaboration – The Network of Everything

Granovetter's most famous work, "The Strength of Weak Ties", is considered to be one of the most influential sociology papers ever written.

In marketing or politics, the weak ties enable reaching populations and audiences that are not accessible via strong ties.

The Strength of Weak Ties – Mark Granovetter


An (Over) Simplified Model

Individuals

Groups

Communities

Activities

Facebook, etcTo find people

Twitter, etcas the people input

Websites

Websites

Websites

Websites

GoogleTo find content

RSS, etcthe content input

The Network of Everything Global Resources My Personal Network

NOW! Event

LocationDevice

etc.

Web 2.0People

Web 1.0Content

Apps & WidgetsRunning from Cloud


My Personal Network

Try and Buy

Event Driven

React and Respond

Pay as you Go


Inside the Cloud is a Mesh of connections

to ‘Services’ of all types

Cloud Computing

Global Resources need to literally be that!

There is a lack of predetermined logical architecture as it thrives on ‘Virtuality’.

This is Virtualisation taken to the next level, beyond just internal resources!

Many more small services, in ever changing orchestrated processes, increasingly externally oriented with an uncertain demand pattern will drive the demand longer term = Cloud of Services = Everything as a Service, XaaS

Short term the cost and flexibility will the dominant issue in cost controlled times– = Software as a Service, SaaS– = Processing as a Service– =Storage as a Service– Etc, etc


www.prosper.com

Crowd Sourcing with Crowd Sourcing with Intimacy for Borrowers and Intimacy for Borrowers and

Lenders and a risk Lenders and a risk management process to the management process to the benefit of both providing benefit of both providing transparency in operationtransparency in operation

The Network of Everything

http://www.prosper.com/


The Network of Everything can be Structured Too

www.google.com Features – With Google Health, you can:

Build online health profilesYou can enter your health conditions, medications, allergies, and lab results into your Google Health profile and you can name the profile anything you want. You can even create multiple profiles for family members or others you care for.

Import medical records from hospitals and pharmaciesChoose from a list of Google Health partners to see if your hospital or pharmacy can send copies of your medical records or prescriptions to your Google Health profile. This way, you can save an accurate history of your medical conditions, medications, and test results all in one place.

Learn about health issues and find helpful resourcesReview trusted information on diseases and conditions and learn about possible medication interactions and other topics to talk your doctors about.

Search for doctors and hospitalsYou can search for a doctor's name or location, find a doctor's website, get directions to a doctor's office, and save a doctor's information to your medical contacts list.

Connect to online health servicesBrowse the online health services directory to find services that are integrated with Google Health that can help you better manage your health needs.

http://www.google.com/

http://www.google.com/intl/en-US/health/about/partners.html


BUT Overall there is the Issue of Transparency

Who do I know?

Can I trust them?

Will they trust me?

In what context do I know

them?

Is this official?

Have you heard/seen

this?

Do they really know…?

What is on Google,

Wikipedia…?

Here is what you need?

Intimacy x Competency/CredibilityIntimacy x Competency/Credibility

Risk/Certain RatioRisk/Certain Ratio

Trust = Trust =

What Does This Tell Us in a Practical Manner?


It makes my life;better, more fun,easier, …

People are the Driving Force Today, and they are Creating Markets!

Client-Server ERP Knowledge Mgt SOA

The Business can save money!Office Suites

Business Intelligence

Functional Apps

PC &Spreadsheet

PDA &Calendar

Cell Phone & Texting

Smart Phone & eMail etc

Decision Support

Web 2.0 &Interactions

Web 1.0 & Content

The Lesson of 1990A Recession

Technology InnovationUser Driven change

Enterprise Cohesion lost

Era of Information Technology Business Process Re

engineeringMatrix Working Client Server

ERP

The creation of the role of the CIOTo manage the shift from

Computing to Information Technology

To manage the shift from Information Technology to

Business TechnologyWe need ????


Life has got Complicated and Its Not Only IT Now !

Internal External


There are Some Clear Distinctions

Internal External

MachineOriented

PeopleOriented


Governance Model – For Business & Information Technology

Business and Technology Architecture Governance Model

PersonaliseAn Individual’s capability to choose their ‘experience’

in how they wish to ‘Interact’ and ‘collaborate’

DifferentiateA Manager’s capability to build locally unique ‘differentiating’

capabilities both externally and internally

Organise (SOA)Common, shared core processes that support each differentiated offer

above, and connect to transactional IT applications below

Comply (ERP, etc.)Traditional Enterprise Applications with organised procedures

and data integrity, keeping compliant business results

Loose Coupled Business Technology

SOA the coupling layer between both

Tight CoupledInformation Technology


There is an Interesting Inversion in this …

Business and Technology Architecture Governance Model

PersonaliseAn Individual’s capability to choose their ‘experience’

in how they wish to ‘Interact’ and ‘collaborate’

DifferentiateA Manager’s capability to build locally unique ‘differentiating’

capabilities both externally and internally

Organise (SOA)Common, shared core processes that support each differentiated offer

above, and connect to transactional IT applications below

Comply (ERP, etc.)Traditional Enterprise Applications with organised procedures

and data integrity, keeping compliant business results

Loose Coupled Business

Technology

SOA the coupling layer between both

Tight CoupledInformation Technology

$1

$2

$3

Margin

$1

$2

$3

Revenue

Cost or Value?


And Where Does Open Source Come Into this?

Success is now about Success is now about openness to change, openness to change, sharing, and co working sharing, and co working … …

… … to enhance your to enhance your product, service or ideaproduct, service or idea

We need to be able to We need to be able to adapt and change FAST adapt and change FAST ……

… … but in focused aspects but in focused aspects not monolithic not monolithic applicationsapplications

Cost is overcoming Cost is overcoming technology limitations by technology limitations by specialised integration …specialised integration …

… … Value is Value is being able to quickly add being able to quickly add new featuresnew features

Fixed operating costs, Fixed operating costs, including Application including Application Licenses, are crippling Licenses, are crippling required investmentrequired investment

Outsourcing doesn’t only Outsourcing doesn’t only have to be about operating have to be about operating models …models …

… … it can be mean it can be mean development toodevelopment too


Be flexible in your thinking

Remember its not only IT

Standards matter

Always consider the external implications

A recession will accelerate change

Above All;Work on how to develop

understanding of the CultureOf People ‘enabled’ by

Technology

Closing Considerations

Think who and where else technology is in use Apply a suitable governance model

Its another era arriving Ignoring is not an option

Innovation in markets, products and alliances Time and frequency of change is the new gold standard

The future is across the Firewall The new era is built around standards

Remember that this is the driver Think how you will continuously be involved in change Think ‘OPEN’ continually and at every stageThink ‘OPEN’ continually and at every stage


Why Will Your Business Move to do these Things?

Source: www.breakingviews.com 12th Jan 2009

The $9 billion story of the

Amazon Kindle

A Financial Analyst’s breakdown; Amazon at $24 billion of market capitalisation has an extra

$9 billion of market capitalisation above the standard retail sector at 14 times earnings which equates to a value of $15 billion

Justified on the basis of the expected revenue from the Kindle at a premium of 27 times current earnings and is based on the equivalent success of the Apple iPod

Pre Christmas Kindle were selling in eBay for twice the official price of $360 consumers are so keen to get hold of them

Future It Services? Ask A Teenager!

Technology

shared core

differentiated

google health

data integrity

cell phone

google health

organised

individuals