Future is here

Future is HereMicro Moments - Get Ready for Next Big Thing in Mobile Marketing

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Micro Moments

Forrester Research“Micro Moments Are the Next

Frontier for Mobile.”

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What are Micro Moments?

Micro Moments are moments that matters the most

I want to know

I want to go

I want to do

I want to buy

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Micro Moments

They occur when people turn to their devices for answers :)

Need to do something

Discover something

Do something

Watch something

Most Importantly buy somethingwww.letsnurture.com

Micro Moments - Some Stats1.More than 60% of smartphone users who booked leisure travel

options have checked for travel options during extra moments like travelling or waiting in line.

2.More than 90% of the smartphone users look for information while in middle of the task

3.More than 80% of the user use smartphone to decide which product to buy when they are in store

4.More than 65% of Online shoppers perception about brand depends on quality, timing and relevance of brand’s messages.

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Micro Moments

Smartphones allows following:

Immediate Actions - Right away Right now

Demand for Relevance - It’s all about relevant and reliable info. right when user wants it.

Loyal to Needs - Time for brands to cater to our need in those micromoments

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Micro Moments - How it Works?Type of Micro Moments:

1.Is it really worth it

2.Show me how

3.Time to Replace old one

4.Didn’t Plan for this

5.Please Explain Me

6.Ready to Get New

7.One Small Step a time

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Micro Moments - Device a Winning Strategy

1.Understand how customer goes thru Micro Moments at least for your products

2.What customer wants right at that moment

3.Deliver right experience at the right time to the customer wherever he is

4.Ready to deliver same rich experience on all the screens

5.No two moments are same, similarly no two products are same - device your strategy now

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Micro Moments - Mobile is ultimate tool for Search

People consume searches from Mobile more than computers now.

Near by searches are on rise

Trailer to Success (moviegoers watch trailers more than ever before making decision to watch full length)

Second Screen searches - I have just watched on TV now what (Smartphone is there to serve your more about the same brand/product/service)

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Micro Moments - Capture Them for SuccessIndustries that should worry about Micro Moments

1.Auto

2.Travel

3.Electronics

4.Food & Beverage

5.Baby Products

6.Movies & Entertainment

7.DIY Products

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Micro Moment - They are Mobile Moments

1.Delivery only that matters to them the most

2.You get only a glance so grab it

3.Put a big fat ass Buy Button to capture the attention and moment

You don’t get that moment twice so make the most of it.

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Micro Moments - Tips for Winning Strategy

Always Be There

Be Super Useful

Be Not just quick be Super Sonic

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Micro Moments - Time to Connect the Dots

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